How to Get More Organic Traffic through On-Page and Off-Page SEO

The best way to get organic traffic to your website is through Search Engine Optimization (SEO) techniques. This is why understanding how to increase organic traffic through SEO is an essential skill for digital marketers. If you put the right strategies in place for your marketing campaigns, it is possible for you to get more organic search engine traffic to your website. Organic traffic is about the most suitable traffic for getting leads and boosting conversions.

This post will be discussing proven techniques that can help you get more organic traffic through on-page & off-page SEO. The following techniques will help you to maximize your marketing efforts and generate higher volumes of organic web traffic to your website over time.

Consistently Create High Quality Content

Content is an indispensable part of SEO. The higher the quality of the content, the better it is for SEO. The better the SEO, the more organic traffic the content attracts. Internet users always surf the internet with clear intent which they feed into their computer search console as queries. When your content has high quality and solves user queries, it scores higher with search engines. It is great for your marketing efforts if you invest in consistently creating content that adds value. Your content will not add value if it does not solve any of the four user intents queries classified as:

Navigational Intent: This search links people to find a specific website or resource.
Investigational Intent: This search links people to research a topic or a subject matter.
Informational Intent: This search links users who are looking to learn something new.
Transactional Intent: This search links people who are looking to buy something on the internet.

For SEO purposes, your content must focus on long-form pieces that are well-researched and organized using headings and subheadings. If you add attractive visuals such as images or videos to break up the text, it is great for SEO and can directly add more engagement.

Optimize Meta Tags

Meta tags are important website elements that help search engines understand what your website content is about and how to rank it in SERPs. It works with the right and proper deployment of keywords on the content. For SEO purposes, it is best to include the right keywords in your meta titles, descriptions, and headings to give search engine bots a better idea of your content. You must make sure your keywords are carefully selected to work well in your website with the popular search terms in your niche or industry. Be sure to keep your title tags really short but must include a CTA and a main keyword at least once in between the characters.

Optimize Site Speed & Structure

If your website loads fast, it is of high quality in the eyes of search engines. That makes site speed a critical factor in search engine rankings. When you set up your business website, be sure to run a speed test on it to identify any issues, then implement strategies to enhance its performance. Some of these issues include but not limited to optimizing site images, minifying CSS & JavaScript files, using a CDN, and more. The site structure must be effective enough to make it easier for search engine bots to crawl and index your content. This is made possible by using breadcrumbs, internal links, and an XML sitemap to create a clear path through the website. All these make it easier for search engines to easily read and understand the content. They ultimately help to rank it higher in their SERPs. That translates to more organic traffic.

Focus on Topical Authority

Technically, topical authority is a measure of how knowledgeable and authoritative your content is in the eyes of search engines. If you are able to create good content around specific topics and subtopics, it can help to establish topical authority for your content. This can ultimately boost your site rankings for related keywords. You can use online tools like Ahrefs Content Explorer to identify potential subjects/topics that you can effectively write about. For best results, make sure to stick with that specific subject/topic you choose until you’ve covered every aspect of it through direct topics and subtopics. Doing this helps you to establish yourself as an authority on that particular subject/topic. That helps to increase the chances of your website ranking for related keywords.

Diligently Monitor Your SERP Rankings

For SEO purposes, it is important to diligently monitor your website’s ranking in the SERPs of search engines particularly Google. The info you get can help you to analyze what you need to change or improve upon to enhance your ranking. Online tools like SEMrush are handy to track keyword rankings and identify any issues that might be affecting your website’s visibility. Additionally, it helps to closely monitor the SERP landscape with a view to identifying any changes that could affect your website ranking. This includes closely monitoring your competition, checking for algorithm changes and or updates.

Implement Technical SEO

Technical SEO involves optimizing the technical aspects of your website to make it search engine friendly. These technical aspects include redirects, crawling errors, sitemaps, indexing issues, and more. Online tools like Screaming Frog are quite handy to help you identify any issues that are affecting your website’s performance. If you carry out the requisite fixes, it can have a huge impact on your organic search visibility.

Leverage Schema Markup

Technically, schema markup is a way of adding additional information to web pages that help search engines understand the context more clearly. This can include anything from product prices to business opening hours. Schema markup is essential for getting your content listed in the SERPs of search engines. Adding schema markup to your website is fairly easy. It is a matter of simply adding a few lines of code to each page. You have plenty of online tools you can use that can even make schema markup easier for you.

Build Quality Backlinks

Technically, backlinks are one of the most important search engine ranking factors in internet marketing. This is because they are a key driver of organic traffic. A backlink happens when another website links to your own website. For SEO purposes, the more high-quality backlinks you have pointing to your website, the higher its authority and the better its chances of ranking in SERPs. If you want to get quality backlinks to your website, you must consistently create high quality content that people will want to link to. To get more quality backlinks, you can also use outreach tactics such as guest blogging, articles marketing and broken link building to acquire links from other websites.

Last Line

SEO and organic traffic are firmly linked in digital marketing. If the SEO of your website is good, it increases its chances of getting more organic traffic. So, if you diligently implement the foregoing tactics/techniques, you stand a good chance of attracting more organic traffic to your website.