The many popular social media platforms like Facebook, Twitter, LinkedIn, Instagram and the likes usually create the right opportunities for marketers to reach both a diverse audience and specific niche groups. This is enhanced by the fact that many of these platforms support all different ad and media formats which billions of their users can share easily. Now that’s really great for traffic.
More Direct Benefits
Posting Links: Marketers have the option of posting affiliate links as they choose on social media platforms. You may choose to insert a link in your post content, share it on news feeds, your “About” section or in a status update and so on.
Getting Traffic: Social media gives you the options of acquiring traffic through both paid and free ads.
Flexible Content: Many of the platforms allow for posting almost any type of content. This content can be tailored for certain formats like podcasts, graphics, photos and videos that allow you to publish what you wish.
Easy to Use: Social media does not require too much web sophistication to use. Almost everyone can use social media easily. You can post content as you like and get traffic in like manner.
Easy Ads Targeting: Because users share personal information about themselves, ads targeting is made easy. If users share such vital marketing info as gender, age, marital status, education, geography, work, interests, and so on, it simply means marketers can easily set up ads targeting that is as accurate as possible to reach the right customers.
Great for Affiliate Marketing: Most affiliate programs accept traffic from social networks. This means that affiliates can promote and share links on their social media handles to get traffic.
Final Words
For most marketers, social media traffic is a hugely valuable traffic because it is organic in nature. Ads on the platforms can be optimized and targeted for great results. This is why social media traffic is great for leads and conversions and easily helps to boost sales. The ease with which marketing info can be shared on social media is also great for traffic. Having such messages easily go viral too is thanks to the special qualities of social media networks.
