5 Digital Techniques to Drive Good Traffic to Your E-Commerce Store

Every online business owner needs good traffic to their websites to enable them make sales. You may choose to get this traffic organically or you spend good money on ads to increase traffic to your website or e-commerce store. Because of the cost element involved in using paid ads, many e-commerce stores owners usually prefer to use organic ways to increase traffic to their stores. Organic ways may not require high capital investments to accomplish, but they do require hard work, good strategy, patience and consistency. By the time your e-commerce starts to get good organic traffic, it helps to increase its credibility and reputation in its niche industry. When the credibility of your store increases, it means more customers will trust the business enough to become repeat customers. That helps to boost traffic to the store.

 
Here are some proven ways you can organically drive more traffic to your e-commerce store and generate more sales.
   
1. Content Marketing

Blogging remains the most popular and preferred form of content marketing among online marketers. The reason many of them believe content is king in digital marketing. They know that about 70% of consumers learn about a business through online articles and most of these articles come in form of blogs. Because of these articles, major search engines like Google prefer websites with high-quality and regularly updated content. Many marketers take advantage of this by adding a blog section on their e-commerce websites. If you regularly post useful and high value content on your blog, it helps to drive traffic better than merely posting dozens of promotional materials. Blogs that drive good traffic are usually very entertaining, engaging, and offer unique value to the readers. This value comes from good photos/images/infographics, answering questions from your blog audience, publishing trends, new insights about products, a bit of humor here and there, product reviews and how-to guides and suchlike info that really attract the interest of readers. If you craft your blog content well and according to your target audience's preferences, and the content is SEO optimized, it will help your e-commerce store to get more traffic. Good traffic translates to leads, conversions and even sales if you can effectively use compelling words and CTAs to make it happen.

2. Engaging Digital Marketing Professionals

Besides DIY techniques, you can outsource driving traffic to your e-commerce store if you so wish. There are some reputable agencies who have skilled and experienced digital marketing teams that can help you out if you hire them for the job. These agencies can help take off most of the DIY hassles from you. They know how to keep your audience engaged and convert your leads into sales. Depending on what you prefer, some agencies offer SEO services, website optimization, quality content writing services, blog management, and much more, all aimed at increasing organic traffic to your e-commerce store.

3. Social Media Marketing, SMM

Right now, social media has about 4.5 billion active users around the world. Now, that’s one huge market out there any smart online business owner can attract good traffic from. Chances are, most of your potential and existing customers are already active on social media. So, you can effectively leverage social media platforms particularly the most popular ones like Facebook, Twitter, LinkedIn, Instagram and the likes to drive traffic to your e-commerce store. You can do this by creating an effective social media strategy then consistently post great content according to your target audience's preferences. The aim is to grab the attention of your social media audience and lure them to your e-commerce store. You can do this effectively if your content is attention-grabbing, unique, informative, in sync with trends and entertaining. 

 
4. Search Engine Optimization, SEO

SEO plays a very significant role in increasing organic traffic to an e-commerce website. It is a technique that helps to communicate and guide search engines to rank your website. If the SEO on your website is good, it helps search engines to rank the website high in their SERPs. A higher ranked website receives more organic traffic from search engines because searchers tend to find the website more easily. If you have the know-how, by DIY, you can set up a good SEO on your website. If not, hiring the services of professional webmasters to do it for you is a good idea. If you are using the DIY option, never forget to include your specially selected and relevant keywords to your niche business in your web content, blog headlines, meta descriptions, product descriptions and so on. You must in addition optimize the URL structure of your website to make it easy to navigate. Make sure your website is mobile-friendly by optimizing it for mobile devices. Because page speed is also significant for search engine ranking, make sure to compress and optimize the media content on your site for faster loading times.

5. Guest Blogging

If you have good blogging skills, you can guest-blog on other reputable and popular blog websites to attract traffic to your own website. Through guest blogging, you can post your blogs and articles on other high-traffic websites in your niche. If you post your blogs on such popular websites and your blog is informative and educating enough, many blog readers on these sites will like to follow through on your link to get to your own blog site to read more blogs. That translates to good traffic to your blog. Because most popular blogs already have an established audience and higher ranking on search engines, your own blog benefits from these sites since you will be linking them to your site. As a guest blogger, these websites help you to showcase your expertise and offer your blog visitors a great first impression about you and your business. This is a huge benefit in addition to helping you to get known and to quickly build authority in your niche industry.