Strategies for Link Building in Affiliate Marketing

 These days, most serious marketers routinely build links in their websites or blogs. This is because it is no longer in dispute the importance of link building in the business. Link building is important because, the number, quality, and relevance of links pointing to any content is an important ranking factor used by foremost Search Engines like Google. Once your content is on-site SEO compliant, a little link building will boost its position in the search ranking. That is what most marketers really need to succeed in affiliate marketing. So, every smart marketer has got to build links as part of their on-site and off-site SEO strategies.

Some of these link building strategies include:

Blog commenting on other people’s blogs then linking back to your site.

Guest Posting on sites which allow it then link back to your own site.

Posting on Relevant Communities and Forums and linking back to your site.

The next very effective strategy is to build internal links to an evergreen content.

What exactly is Evergreen Content? If you manage to post an evergreen content, it is like finding gold in affiliate content marketing. Such content is usually the type people search for continually irrespective of its age. What an evergreen content does is to ensure that once you rank well in Search Engines you will be getting steady traffic from the content. Because such old content keeps turning in a steady traffic of visitors, your traffic is bound to grow as you increasingly add more relevant content linked with it. If you have managed to post evergreen content in the past, you may not need to write too frequently anymore. Even if you write once or twice a month, you can still get loads of traffic if you can handle your on-site and off-site SEO bit well enough.


 

Tips for Writing SEO-Compliant Content

As every online marketer very well knows, targeted traffic is very crucial to succeeding in affiliate marketing. The more targeted traffic you can drive to your website, the more the sales you can make. Therefore, your first duty as a marketer is to explore credible ways to build traffic to your affiliate marketing website. You can’t get organic traffic if important Search Engines like Google are unable to locate your website easily then rank it for searches. That is what is technically called SEO, Search Engine Optimization and it usually takes some techniques to get it right. Part of those techniques is to have a good placement for your website on Google SERP pages. If you do that correctly, you will attract more visits, which is good for affiliate marketing, especially if it is targeted. SEO is a very important success factor in affiliate marketing and it all starts with the content. By using these tips, they can help you to go a long way to create content that is search engine friendly.


 
Here are some of the techniques you need to get your content ranking high on SEO.

Choose Your Keywords Correctly: First you must decide on your keywords depending on the niche business you have settled for. This is where keyword research comes in. This you can do by using Google web technology tools to find keywords relevant to your affiliate marketing niche. Before writing a content, you should always have your chosen keywords in mind because every post must contain one or more of your chosen keywords for effects.

Target One Keyword at a time: You can’t afford to be aimless with your content creation. For that reason, every piece of content you create should have a clear purpose with a keyword as its unique identity. For best results, each article or piece of content should target one main keyword even if with some expertise, you may choose to add a few secondary keywords which help to capture clusters of long tail keywords related to your main keyword.

Use the chosen Keyword in Important parts of the Content: What counts here is to try to add the keyword in the right places on the content. Experts recommend that you place your keyword most preferably in the title, in the first paragraph, in the last paragraph, and in between. Adequate care must however be taken not to stuff your content with keywords as Search Engines like Google are now smart enough to detect such gimmick. If they do, they could penalize you severely for it. It pays to also include keywords in the alt-text of images.

Use Hierarchy in your Content: If you want to make your content easy to find by visitors, you must use hierarchy in it. This involves the use of Headers and Sub-Headers to show relationships between the different sections of your content. When visitors find it relatively easy to find and navigate your content, it makes them happier. The happier your site visitors are with your content, the more likely they are to stick around to view and hopefully click on your affiliate promotions. Search Engines too also love Headers because Headers provide them useful clues which help the Search Engines to better understand what your content is all about.

Build Internal and External Links: Link building is important because, the number, quality, and relevance of links pointing to any content is an important ranking factor used by foremost Search Engines like Google. Therefore, when writing a new content, you must endeavor to find older content that is relevant to your current content and add links pointing at them. It is not smart to just embark only on promoting your affiliate marketing links. Using appropriate links also helps to promote your older content. Once you complete any article, it helps to also link to it from some of your older content making sure you use the main keyword in the anchor text of the internal link.