Three Types of Digital Marketing Strategies Experts Strongly Recommend

If you are in digital marketing and you want your business to really grow online, please pay attention to what experts are now recommending. If you use the right digital marketing strategies, growing your business online is almost a given. These methods easily help you to increase your brand awareness among consumers, attract new customers, retain old customers and consequently increase your sales and profits. Now, that looks cool. All the processes involved you can do digitally online from your home or office computer or even on the go with the use of a smartphone. In line with expert recommendations, to get good results, you must make sure to implement correctly the following digital marketing strategies if you want to develop an effective marketing campaign for your business.

01. Email Marketing

Email marketing may be an “old school” digital marketing method but it remains hugely effective to get good results. Email marketing gets the good results if you follow the rules and avoid spamming, drawbacks that tend to discourage many inexperienced digital marketers. You cannot afford to overlook analytics measurements of your results. The study of these results helps to know exactly when to consider changing up your subject lines and the content you are sending out. Re-framing your entire marketing message is at times imperative if the results from your analytics reports are not encouraging. Experts say, if you consistently send out eye-catching subject lines and good content with your emails, you can phenomenally increase the effectiveness of your email marketing campaigns.

02. Influencer Marketing

Influencer marketing is currently more popular with the increasing popularity and widespread use of social media. Right now, influencer marketing is one of the trendiest forms of digital marketing online. An influencer is someone on social media who has a large number of friends or followers. That is what makes them celebrities of sorts online. Influencer marketing thrives on the use of celebrities in sports, movies, show business, politics and any other fields of human endeavor where humans excel to public admiration. Their celebrity status tends to attract religious following and admiration which is good for marketing. The reason marketers like to use celebrities to promote their products to consumers. The more popular celebrities are, the more the following they command. Celebrities can, in some cases be made to directly endorse products for consumers to buy. For this reason, it is usually cheaper on the bottom line for marketers to pay celebrities to promote their products or give them a percentage cut of the sales they help to bring in. That pay is in exchange for their efforts in helping to market products to their large followers whom they have a lot of influence on. Marketing experts say, it is much cheaper using a big-name celebrity that makes it easier for you to hone in on your target market based on the demographics of the followers the influencer attracts. In-house analytics peculiar to most social media platforms helps this process a great deal.

03. Search Engine Marketing and SEO

Online, the best source of organic traffic is usually through search engines. Thus, optimizing your content for the sake of search engines is a good digital marketing strategy. Search Engine Optimization, SEO, remains one of the most effective digital marketing techniques if allied with Search Engine Marketing. If you market with SEO and Google My Business, GMB, the results are amazing. Now that Phone Books have somehow become obsolete, when people need to find a business, they readily turn to the Internet. The Internet now helps you to find a business easily around your neighborhood if that business is optimized for local searches. When you use digital marketing techniques that can help to increase your ranking with search engines and ensure people searching for a business like yours in your area can actually find your website, you attract more customers, make more sales and better profits.

Effective WordPress SEO Techniques

If you own an online business, your priority should always be how to grow your sales. This you can do by deliberately and systematically raising your brand awareness and acquiring new customers. That task is easier if you have in place some effective Search Engine Optimization, SEO techniques, without which the task becomes almost impossible. For marketers in e-commerce business, smart digital technologies from WordPress can indeed make such SEO tasks easy for marketers that are not too experienced. That is because digital marketing and online advertising techniques are getting more and more sophisticated in tandem with the sophistication of the internet. Some SEO techniques may be specific to the type of platform you are using for your e-commerce business. But because of the ease-of-use and popularity of WordPress websites among marketers, SEO techniques come with the package. If your own website is on WordPress, here are some effective techniques you can try out for your business.

Take Advantage of Plugins

Luckily, WordPress has many different plugins that marketers can take advantage of to help them identify and fix broken links. Doing so helps to ensure your website is simple to navigate and with improved website speed. These are very critical SEO requirements. Plugins help your website to be properly optimized on WordPress making it easy for customers to find your products online.

Publish only SEO-Optimized Content

The language you use and the way you deploy keywords on your website content matters a great deal for your search engine ranking. These keywords help Google and other Search Engines to qualify and rank your website in their SERPs. If your content is relevant, easily readable, and has the right keywords, it helps its SEO.

Create a Sitemap

If you market from your WordPress website, never fail or ignore to create an XML Sitemap file. That map helps to provide detailed information about pages and the relationship between each of them for the benefit of search engines. It helps them to easily understand and crawl your website’s structure and content for ranking purposes. The ultimate goal of every marketer is to create an online store website that ranks tops by the search engines. A good XML Sitemap file helps that effort.

Use only SEO-Friendly Themes

On WordPress, marketers have the advantage of using in-house well-optimized themes that have built-in SEO options if you are diligent enough to locate them. Such SEO-friendly themes are built specifically for some types of businesses and niches. If you are lucky to find one that matches your business, it helps to create more chances of getting a better ranking for your website store by search engines. Since content is what is largely responsible for driving traffic to online stores, well-optimized themes help content to do so.  

Mend Broken Links

Characteristically, search engines are always very sensitive to broken links. For that reason there is hardly anything else that tends to affect SEO more negatively than broken links. As a marketer, it is inevitable that you must use redirect links and backlinks to your products. But be sure that these links are always through links. You can do this by regularly and routinely checking the links you added on your website to be sure they are not broken. Broken links always have negative affects on previous SEO efforts you may have already undertaken. Nothing distracts customers worse than clicking on links that lead them to nowhere.

Improve Your Google Ads Settings

Smart online marketers always rely on search engines to advertise their goods/services. Many inevitably turn to Google Ads. If you want your paid clicks to transfer in higher percentages over organic clicks, be careful with your Google Ads settings. To make sure your advertising is properly optimized, check your ads settings and consider using cheaper cost-per-clicks ads for better results.

Be Creative in Your Product Descriptions

Write only catchy and easy-to-remember product descriptions. That requires some creativity. Unique content is important, but it should not be plain and monotonous. Your aim is to arrest the attention of visitors at the quickest opportunity. Catchy product descriptions tend to help that process. If you write product descriptions that people easily see and remember, you attract more and better traffic for your website. By adding relevant keywords to your catchy descriptions, it usually works great for your website SEO.

Optimize Your Products Images

For traffic purposes, visuals are hugely essential for online stores. Most people always want to see beautiful, clear pictures of the products they wish to buy. For this reason, the more aesthetically pleasing the images are, the more attractive they are to buyers. That is why it is very important to put up only images of the highest quality to market your products. Even with that, it is also essential to optimize such images. That helps search engines associate and link the images with your products. The optimization is done by adding the ALT tags with relevant keywords to every image of your products you put out on your content.

Make Your Checkout Process Seamless

Making your checkout process seamless is to reduce the percentage of abandoned orders in the checkout process. Most online shoppers always love what is easy and user-friendly. Unfriendly and uncommon payment methods together with cumbersome, complicated and long checkout processes can frustrate many customers to abandon orders in shopping carts. This phenomenon no doubt greatly affects sales volumes and profits.