How to Choose Marketing Automation Software for Your Business

If you are a digital marketer and you are looking to save time and money, think marketing automation for your marketing campaigns. With the right marketing automation software, you can expand your marketing reach better, faster and cheaper. However, settling for the right marketing automation software poses very peculiar challenges because of the many options available on the internet.

To choose the best marketing automation software for your business, first find out if it answers the following business questions.

Can it provide an easier and more efficient way for you to market on different channels?

Does it have the ability to nurture leads?

Does it have a better integration with current sales and CRM systems?

Does it have the ability to send targeted and personalized marketing campaigns?

If the answer to all the above questions is YES, you can then look at some more key considerations like:

Ease of Use: This is very important. The ability to use any software easily has a bearing on the results it delivers. If you work with a team, can you and your team adopt the software easily? Or will it require lots of specialized training and configuration before your team can use the software?

Cost Element: Naturally, no marketer can afford to overlook any cost element. What you pay for the software and how you pay is important. Does it have a subscription plan for monthly/ annual payments? Or it is simply pay per user?

Scalability: Every business expects to grow. Will it be possible to scale up the services of the software in tandem with your business growth? Does the software offer sufficient features for your business needs as designed?

Mobile Capabilities: Is the software mobile-friendly? How well does the web app work when viewed from a mobile device? Does it have apps for iOS and Android mobile devices?

Integrations: How well does the software integrate with the CRM and email marketing tools that you are already using in your business?

These are the main considerations that will enable any marketing automation software you settle for to give the best for your marketing automation campaigns particularly when you factor in the direct marketing results you expect it to deliver. Below are some essential marketing technicalities it must be able to deliver on:

Email marketing
Landing-page creation
Social media management
Customer segmentation
Lead management and scoring
Form builder
Full funnel analytics
A/B Testing

Arising from the foregoing it becomes easier to decide what marketing automation software your business needs. Next is to make informed choices from among the many options available on the internet. You can check out some of the most popular marketing automation software like, Keap, Autopilot, Hubspot and Hatchbuck which many experienced digital marketers like to recommend and see how they can help to boost your marketing automation campaigns.

How to Use Automation to Boost Your Online Marketing Business

Experienced online marketers make money by embarking on such marketing activities that help to keep costs low and revenues high. Marketing automation tools are extremely essential in the task of achieving such marketing objectives. To hone their marketing strategies and increase efficiencies, online business owners are increasingly leveraging automation and reducing human intervention to manage routine daily tasks. Marketers now rely on automation to restructure the digital marketing activities that help them to nurture leads, sales and business communication messages. Automation also helps to reduce the tendency of task repetition and delayed timelines. These technologies help marketers to achieve high ROI by simply integrating data and processes that automate marketing tasks. That comes about through high operational efficiency that allows businesses to manage effectively and efficiently, multiple marketing channels with automated tasks.

Find below, some of the benefits digital marketers derive from automation that help boost their businesses in a great way.
 
Effectiveness in Spending

Every responsible businessperson always keeps a keen eye on costs. Personnel maintenance cost is always a major cost element for most businesses. When automation replaces human tasks, the spending on human resources is relatively less. That helps to free up resources for other business activities that help the overall increase in the ROI for the business.
 
Generating and Nurturing Leads

Generating leads and sales are crucial to the survival of any marketing business. Automation helps marketers to better focus on strategies for nurturing leads and customer acquisition. By using effective marketing automation tools, marketers can get great insights into customer behavior and their purchase journey. That vital information is essential for marketers to redesign or tweak their marketing strategies for better results. With these insights, they can customize follow-ups with customers in a more personalized and engaging manner.

Refining Marketing Strategies

Automation gives marketers ample time and information to enable them analyze better, customer behavior and their purchase journey. With that, they can evolve more strategies that better help and enhance customer experience. They can in addition create more personalized content to reach out better to potential customers, process and nurture the leads.

Integrating Marketing Strategies

Automation helps marketers to integrate and execute marketing campaigns better. Marketers rely on automation to handle mundane and repetitive tasks by eliminating repetition through template-based workflows and integration of marketing channels onto a centralized platform. In doing so, marketers save valuable time and resources while still getting very good results from their marketing activities.  When marketers integrate their marketing activities into dedicated platforms for social media marketing, email marketing, and data analytics, the results are great.

Improving Time Efficiency

Time as a vital resource is very crucial to the success of many businesses. For that reason, by leveraging automation tools, marketers can indeed handle better, activities that help to expedite time-consuming tasks. Doing so helps marketers to free up valuable time for other vital business tasks that require direct human intervention. With more time available to them, marketers can be more innovative, focus better on important tasks and be more result-oriented in managing their businesses.