Top Social Media Marketing Tips for Aggressive Marketers

Social media marketing is increasing in popularity among digital marketers because of the ease-of-use and huge popularity of social media platforms. It now appears that nearly everyone around the world is on social media. Marketers have quickly latched on to this huge popularity to promote their brands and products. For marketers who have challenges with technology and other forms of digital marketing, social media marketing is easy for them to handle. Aggressive marketers will find these social media marketing tips top range preferences to grow their businesses. 

Create Accounts on Different Social Media Platforms

Yes, there are many social media marketing platforms out there. They all come with peculiar characteristics and advantages. Depending on your type of business and the products you are marketing, it is best to have accounts on more than one social media platform. For some marketers, the more the number, the better for their promotional efforts. For aggressive marketing, you must therefore endeavor to create a number of different social media accounts since each social media network comes with its own peculiar advantages and disadvantages. Facebook, Twitter, Instagram, LinkedIn and the like are great social media networks where marketers can easily market content, share videos, photos and even do promos to a very wide and diverse audience. Some of these social media networks do have their own in-house analytics that are very useful for aggressive marketing.

Stimulate Engagement

If you need reminding, social media is all about being social. As an aggressive marketer, you must have great and outstanding people skills. These, are the skills you can take good advantage of to stimulate engagement on social media. If you open an account on any social media platform, it is just not enough to occasionally make a post and forget about it. You must take additional steps to interact more with your audience by way of inviting comments and responding to such comments. That is what stimulates interaction and more engagement. Most social media users always want to know the real personalities behind the contents they are consuming on social media. That further helps to stimulate more interactions and engagements that can lead to beneficial business relationships down the road.

Generously Share Videos

Many social media users tend to be more interested in videos than in graphics and images. The reason videos have become great marketing content on social media. For aggressive marketing, it is better to share more videos than any other type of visual content on social media. For effective social media marketing therefore, marketers must endeavor to generously share, very good and captivating videos of what they are marketing. That is what gets the best results.
 
Post Attractive Visuals

Millions of people are active on social media posting whatsoever catches their fancy. With millions of new social media posts each day from everywhere around the world, what easily catches attention in such scenario must be very unique and outstanding. That is why aggressive marketers must deliberately focus on particularly very attractive visuals. That is what helps to grab the attention of potential leads as they scroll through their news feeds on the networks. Social media marketing depends heavily on very beautiful photos/graphics to get leads and customers.

Post Local Content

Even in this age of the internet, many businesses remain local. Google tends to give good attention to “near me” searches in its search results. If you post marketing content that clearly shows your business as a neighborhood business, you will attract more local patronage. Many people make their buy decisions based on interrelated considerations. Nearness to the business location is one of those considerations. If you post local content on social media, you stimulate local audience and you get local patronage.

Schedule Posts Regularly

To establish a solid presence on social media, aggressive marketers must endeavor to share good content on a regular basis. Social media is interactive and millions of people are out there at any point in time posting stuff. Regular and reliable postings help to build trust through expectations. With that, marketers can build huge following, leads and even sales. If as a social media marketer you worry about the time you need to spend on social media making posts, there is a solution. You have access to a myriad of online social media management tools that can help you schedule your posts. A good social media scheduler helps you to reliably schedule, your daily, weekly or even monthly social media posts at once. By doing so, you can free up your valuable time for some other important marketing activities.

Use Hashtags Correctly

On some social media platforms like Twitter and Instagram, hashtags when used correctly help your posts to get to the right audience. Even though hashtags are hugely important on all social media platforms, they are an absolute must on Twitter and Instagram. On these platforms, hashtags are very reliable to help social media users find your posts. Many users rely solely on them to search for and find products/services. Hashtags help your tweets or posts reach out to the target audience to generate leads and even sales.

Top Five Digital Marketing Trends of 2021

No doubt, digital marketing faced many changes in recent times. Many of these changes came because of the restrictions of the worldwide covid-19 pandemic. Digital marketers learned to be innovative and to think outside the box to stay in business. Reducing costs and marketing better were some of the innovations that kept marketers in business. It now appears that many businesses have survived the worst of the pandemic restrictions. But, going forward, what next? This is 2021 and it looks like some trends will keep soaring to enhance better business. Even with the rapid changes in digital marketing and tech trends that many marketers appear to be hugely excited about, here are five we consider as tops.

1. Increased Digital Collaboration

Business collaboration really helped many marketers through the worst of the pandemic. Since nearly everyone was forced to work remotely during pandemic shutdowns across the globe, many learned to survive by collaborative efforts. They learned how much easier it is to collaborate through chats, video, and voice calls. That helped to keep productivity up despite the restrictions. Many businesses took a huge advantage of video conferencing software like Zoom to cut down on the need for long meetings and even reduce overhead costs for physical meetings. That trend is likely to continue through 2021.

2. Deepening Digital Services

Business owners learned to find effective ways to do things they earlier did physically. That came about by deepening digital services. From small businesses like car repair shops, restaurants, gyms, small retail shops and even big businesses, practically every business quickly learned how to offer their products/services digitally to remain in business. By incorporating an online order system, eCommerce integration, chatbots, or zoom meetings, businesses realized that their customers have enjoyed and benefited from these digital add-ons. These digital changes are likely to continue and may even become more permanent. These effective digital services are likely to deepen further to make businesses more competitive going forward.

3. Decreased Dependence on Traditional A/B Testing

Yes, with digital marketers, traditional A/B testing has been hugely popular in the past but not anymore. Enhanced technology and increased creativity have managed to improve productivity for digital marketers. Machine learning and intelligence are the in-things now. Welcome to the new world of Artificial Intelligence, AI. A/B testing relies much on humans handling and managing generated data with attendant errors and shortcomings. Marketers now rely on new technologies of advanced AI to do A/B testing for them. These AI technologies deliver results with fewer visitors or traffic than traditional A/B testing solutions. In addition, they help to cut down “testing” ad spend, and reduce human hours that marketers had to expend on analyzing and optimizing during a traditional A/B testing period. This trend will continue through 2021.

4. Increased Live Video Streaming

The use of live video streaming is increasing in popularity due to widespread shutdowns. This trend is likely to continue through 2021. Many digital marketers have realized that video streaming simplifies how their teams communicate. Video streaming also helps digital marketers and content creators to enrich their content strategy in many beneficial ways. Forced pandemic shutdowns pushed brands to create virtual events, and conferences, and seminars. This they pivoted quickly to streaming live on YouTube and other live streaming platforms. Many small businesses have been testing out live streaming on their marketing channels and the results are very encouraging. No matter the brand they are marketing, marketers are likely to incorporate more of video content into their marketing strategies along with blogs in 2021 and beyond.  

5. More Restrictions on Online Privacy

Of course, restrictions on privacy online always hinder many digital ads. This is what causes some kind of conflicts between apps makers and digital advertising platforms like Google and Facebook. Privacy demands stem from what is free to track and what info is free to share without permission. With increasing litigation, most parties are now keen on safeguarding their businesses. Presently, applications like Facebook use a tracking pixel that collects users’ data, helping businesses learn more about their audience for marketing purposes. Some IOS compliant devices now have options to opt out of such tracking. Naturally, advertising platforms like Facebook won’t be too happy with that. This restrictive trend is likely to continue in 2021 by way of more privacy updates. Meaning, there will be more privacy restrictions going forward.