Best and Most Effective Marketing Channels for eCommerce Business

Online, eCommerce businesses always have many effective channels they can take advantage of to reach and engage with their target audience. The real challenge however is how to choose the right mix of marketing channels to meet your needs. This is more so when you factor in that these channels are really crucial to the survival of your eCommerce business. You really need them to help you drive traffic, increase conversions and boost your online store’s revenue. In this quest, let’s discuss hereunder some of the best and most effective marketing channels for eCommerce businesses out there on the internet.

Content Marketing

Content marketing entails creating valuable, informative and engaging content that resonates with your target audience. For best results, this content must be packaged in form of blog posts, videos, infographics, and suchlike formats to make it easily shareable. Choose a niche and consistently create content on it that can help promote the products you are marketing. Once your content is educational, informative and attractive, it can help attract organic traffic to your eCommerce store.

Affiliate Marketing

You can set up an affiliate marketing program on reputable affiliate platforms like Strong Future International, SFI. On this platform, affiliates help to promote your products and earn a commission on each sale they generate. It is a performance-based marketing strategy that can widely expand your reach. All you need do is to collaborate with content marketers in your niche to promote your products. Content marketers that help to promote your products through their unique affiliate links earn a commission on any sales generated through the link.

Social Media Marketing

The power of social media lies in its huge popularity. With billions of users on some of the platforms like Facebook, X, Instagram and Pinterest, social media marketing can be quite essential to the success of eCommerce businesses. All you need do is to have accounts on the most popular platforms, consistently create engaging content, run targeted ads, and utilize shoppable posts to showcase your products to a vast and diverse audience. If you have the link to your eCommerce store on the content you post on social media, it helps direct traffic to your eCommerce store.

Email Marketing

Email marketing may be “old school” but it remains one of the most effective channels for nurturing leads and converting them into customers. It can be a very essential marketing channel for your eCommerce store. By using email, an eCommerce store can send personalized messages to a large number of customers in a matter of seconds. Email is particularly very effective to get customers who may have abandoned their shopping carts to return to the carts by offering a discount to encourage them to complete their purchase. Emails are also very handy to send personalized product recommendations, exclusive offers, and cart abandonment reminders to keep your audience engaged by way of direct communication.

Online Marketplaces

The biggest advantage of selling online is that you can leverage the existing infrastructure of reputable platforms to promote your products. You can thus consider selling your products on popular online marketplaces like TripleClicks, Shopify, Amazon, eBay, Etsy and the likes. A major advantage of these platforms is that they already have very large built-in audiences. So, just listing your products on the platforms can effectively boost your sales. Adequate care must be taken before listing your products though because most of the platforms have specialized niches they market in.

Search Engine Optimization (SEO)

Technically, SEO is the foundation of any successful eCommerce marketing strategy. Optimizing your website for search engines with relevant keywords ensures that your products are discoverable when potential customers search with these keywords. Effective SEO includes keyword research, on-page optimization, high-quality content creation, and link-building efforts.

Pay-Per-Click Advertising (PPC)

PPC Ads, particularly through Google Ads, allow you to bid on keywords and display ads at the top of search results. It is a highly effective way to drive targeted traffic to your eCommerce store if you can afford the cost even though you are required to pay only when a user clicks on your ad.

Influencer Marketing

Effectively leveraging the very wide reach of influencers in your niche can be a very powerful way to reach new audiences and potential customers. You can thus partner with influencers who align with your brand and products to create authentic, product-focused content. Influencers can help you to share your content to their large audiences. Some influencers can even help to review and recommend your products to their audiences. Some influencers that are product merchants themselves can help expose your products directly to their consumer base.

Conclusion

From the foregoing, it is easy to deduce that the best marketing channels for your eCommerce business depend on your target audience, products, and your marketing goals. Expert marketers like to advice that the best strategy is always to combine multiple marketing channels to maximize reach and impact. In this wise, ensure you regularly analyze your marketing efforts, measure results, and adapt your strategy to be sure you are effectively reaching and engaging your audience well enough in the hugely competitive eCommerce marketing landscape.

Common Affiliate Marketing Channels

You cannot afford to do without affiliate marketing if you want your business to survive stiff competition on the internet. Engaging affiliates as marketing partners is one smart marketing move. This is because you easily leverage the huge audience which affiliates can reach as well as the multichannel available to them to help market your products/services. With affiliates, you can thus widely spread the word about your products/services and expand your reach. This partnership works well because affiliate partners only earn through commissions. Affiliates who have vested interest in maximizing their commissions cannot therefore afford not to put in the requisite efforts to vigorously promote your products/services. These affiliates are also at liberty to use a variety of channels/platforms that work for them to do their promotions. Here are some of such channels.

Large Media Websites

Large media websites are built to concentrate on growing a global audience of millions of people.  They are as a result very good at constantly generating very large traffic. The websites are designed to effectively use banner ads and contextual affiliate links to market products/services to a large audience. This strategy helps to provide your business the much needed exposure which culminates in increased conversion rates. Increased conversion rates directly impact increased earnings for affiliates and product merchants.

Paid Search-Focused Microsites

Microsites are usually promoted on a partner site or in search engine-sponsored listings. These sites are significantly different from the primary stand-alone website of a business. Microsites are important affiliate marketing tools because they help to enhance conversions. This they do by providing more targeted, pertinent material to a particular audience using their clear and uncomplicated call-to-action, CTA. Microsite creation and monetization can result in significant affiliate earnings because of the increased visibility they provide a business.

Influencers

In digital marketing terms, a content provider who has the ability to affect a sizable portion of the public’s purchase decisions is known as an influencer. Influencers are always well-positioned to gain from affiliate marketing because of the huge audiences/followers at their disposal. This is the audience they relate directly with and somehow influences with social media posts, blogs, and other social interactions. They rely on the power of their influence to endorse, recommend and easily point buyers to the seller’s products/services taking advantage of their large following. When sellers make sales through the efforts of influencers, the influencers earn commissions same as affiliates.

Bloggers

Blogging is the most popular form of content marketing among digital marketers. Most affiliate marketers use blog content to promote their affiliate links. The more their blogs attract traffic, the higher the chances that their affiliate links will be clicked and hopefully a purchase is made through such effort. Because blogs have the ability to rank organically in search engine queries, many good bloggers really excel at increasing a seller’s conversions through content marketing. Many good bloggers do sample a product/service and then write a comprehensive review that helps to promote the product/service in a compelling and convincing way. This ultimately helps to drive good traffic back to the seller’s website. Bloggers get rewarded with commissions as affiliates if their blogging efforts help sellers to make sales.

Responsive Email Lists

A responsive email list is a very valuable asset in digital marketing. Many affiliates who have diligently built such lists over time can generate substantial revenue through email marketing. Affiliates can segment their email lists for effective marketing purposes. They can thus use such email lists to spread specialized marketing messages directly to people on their lists who really need such messages. They can directly advertise products for a product vendor using email and earn commissions when sales are made from such efforts. Affiliates can also make use of email newsletters that contain links to a vendor’s products/services and earn commissions as well when purchases are made. 

5 Tested Ways to Boost Your Digital Marketing Strategy

If you are a digital marketer and you want to ensure broad coverage for your marketing activities, you can combine all the marketing channels you are using with direct mail in your marketing strategy. An effective combination of both can help boost your marketing strategy even though both can be a bit complex in planning and execution. With good planning, popular direct mail examples include flyers, brochures, newsletters, catalogues, postcards, packages, coupons envelopes, and postcards can help to give a great boost to your marketing strategy. A bit of creativity with these direct mail examples in your marketing strategy can help you to reach more customers and to do better business as a consequence.

Here are five tested ways to give your digital marketing strategy a boost:

1. Carefully Set Your Marketing Goals and Objectives

This is a given if you want any worthwhile results from your marketing campaigns. For your marketing campaigns to be successful, you must have very clear goals and objectives to measure your success by. Right from the outset of the campaigns, you must clearly define your goals and objectives. For effectiveness and measurability, such goals should be specific, measurable, and achievable. They must in addition be relevant and time-bound. The more specific and measurable your goals are, the better for your success.
 
2. Always Analyze Your Content Against Competition

No one does business in isolation, least of all digital marketing. Competition abounds on the internet which you must constantly analyze and measure your content against. To find out which content is worth using in your campaign, it is advisable to do some research into the success of your competitors’ content. This content gap analysis will help you create a digital marketing strategy that is unique and not just generic but more engaging. For effectiveness, you can strategically add a Call-To-Action, CTA to any content you create.

3. Carefully Define Your Target Audience

You could be marketing in vain if you do not have a clear audience you are marketing to. Therefore, before you start a digital marketing campaign, it is essential to understand your target audience and location. Because one combination of words and images might be appealing to one customer but not another, a clear understanding of your audience helps to make that distinction clearer and how best to direct your marketing messages to the right audience. The best way to make sure you are targeting the right market is by segmentation. That helps you to know and clearly define who you are marketing to at any point in time and what marketing messages will have the best effect on the audience.

4. Diligently Monitor the Effectiveness of Your Campaigns

Yeah, you can never know how well you are doing in your marketing campaigns if you cannot effectively monitor your results. For this reason, you must always make sure to properly align your strategies with your goals. That way, you can keep track of who responded to your campaigns, from where and through what channels. Routine and regular reviews of your campaign results will help you to evaluate what worked and what didn’t. An accurate data base for these results will help you to diligently track your engagements. This will allow you to not only track your effectiveness but also make follow-ups with your leads/customers.

5. Leverage Different Marketing Channels

Do not ignore any marketing channel. The bottom-line is to directly reach your customers and to get traffic. So long as any marketing channel helps to get traffic to your website, you can effectively leverage such channels for that purpose. It is best to always use a variety of marketing channels. This will ensure that you reach more customers and get more traffic back to your website. Some of the best known and effective channels you can consider using include website marketing, social media marketing, email marketing, and content marketing or blogging.

Digital Marketing Strategy Best Practices to Improve Your Online Business

If you market online and your digital marketing strategy is not good enough, no matter how awesome the products/services you are marketing, your business cannot grow fast enough. As most marketers very well know, if you can’t market your products/services well, people will not patronize them. An effective marketing strategy helps to resolve this challenge. In digital marketing space, competition is characteristically very stiff.  For marketers to stay on top of their game, they must think outside the box and be innovative enough to stay on top of trends and implement marketing strategies to make their businesses thrive. To do this effectively, marketers need to rely on some best practices for their digital marketing strategies to help reach customers through various digital channels. 

Here under are some of these best practices your online business really needs to thrive well.

Be Genuine and Authentic

Authenticity confers authority and business respect because it is through authenticity your business can strive to be really true to its values and mission. Customers never fail to note and appreciate it. Your transparent authenticity helps customers to build trust in your business. You must therefore project an authentic image in your marketing activities at all times. This you can do by deliberately creating marketing messages and strategies that are authentic and based on the core values, mission and vision of your business.

Continuously Analyze and Evaluate Your Content

In digital marketing, content is king. Creating good content is the real icing on the cake. How do you know if your content is good? It is by continuously evaluating and analyzing it to know how it is performing in the market. For better insights, you can perform a content gap analysis on your content. Through it, you’ll get to know what types of content perform well for your competition and what does not that may require a review or even discarding. You must do your research well to see what people are asking Google using tools like AnswerthePublic and BuzzSumo for content gap analysis.

Embrace Innovation

In online marketing, if you cannot innovate, your business cannot grow fast enough. You can innovate on your products, marketing strategies and processes. If you are creative enough as a marketer, you’ll discover many opportunities for innovation in your marketing activities. Combining new trends with old trends and doing most things everyone else does but doing these same things differently can help to stand your business out. That way, you can manage to capture the attention of your audience much more effectively and stand out from the competitive crowd.

Leverage Different Marketing Channels

From experience, there is no single marketing channel that delivers everything marketers need. Because they deliver very good results, most marketers rely more on social media and SEO as the only ways to get traffic and connect with their audiences. But there are other effective ways as marketing experience reveals.  Therefore, marketers can explore new emerging technologies and channels such as augmented reality and virtual reality that marketers need to know, explore and use in their marketing engagements.

Align Your Goals with Your Strategy

Aligning your goals with your strategy is to avoid time wasting conflicts. You can align your tactics/techniques with the right synergy for a common purpose. That helps to improve your marketing efficiency no matter which tools or channels you are using. It also opens up many opportunities for you to execute your strategy for best results. If your goals, tactics and strategies are well aligned, you’ll benefit from better traffic, leads, customers and more sales.

Research Your Competition

Researching your competition allows you to have the insights to know what they are doing better than you that can help you to make some improvements in your own marketing. If you study their digital marketing strategies, you’ll have great opportunities to improve on yours. You’ll get to know which areas to focus more on if you’ve been neglecting those areas. This focus includes where to better channel your marketing investments, whether it is in paid ads, SEO, content marketing, website versatility, marketing channels and so on.

Wrapping Up

Online marketers really need to invest more in digital marketing if they want to rapidly grow their online businesses. The above best practices come in very handy in that quest. Through digital marketing, marketers can easily create very clear and comprehensive plans to reach their target audiences and build a direct relationship with them. The versatility of the internet guarantees that. Therefore, your digital marketing strategies must align with the changes on the internet to give your business more access across multiple devices, platforms and channels. 

How to Create a Successful Digital Marketing Strategy

Many digital marketers regularly tweak their digital marketing strategies to experiment with tactics that work better. That is how they get to understand which approaches work best in any particular industry and niche. The priority is to always settle for what works best to build their brands, get leads/customers and make sales. The real challenge therefore, is to be able to create a comprehensive digital strategy that suits the marketing needs of their businesses.

To create a successful digital marketing strategy for your business, you can work on the following fundamentals to kick-start the process.

Set Realistic Goals

Right from the outset, a marketer must decide what he wants to achieve in his marketing activities. That calls for setting realistic goals and objectives as component parts of your digital strategy. At the initial planning stages, it is hugely important to establish and document specific targets while leveraging on the SMART approach. If your goals are Specific-Measurable-Achievable-Realistic and Time-bound, chances are very high that the goals will be achieved. Therefore, these goals as properly documented at the inception of your strategy can be referred to for guidance as you make progress. By referring to your set goals, you can measure and compare results with your targets to enable you make adjustments where necessary and as necessary.

Make Diligent Research

In planning for any human enterprise diligent research is fundamental to early preparations. In digital marketing, to develop a successful marketing strategy, you must start by thoroughly researching your competitors, target audience and the market expectations or indicators for your industry. The information/data you gather from this diligent research effort will help you to better understand the goals, threats, opportunities, advantages, pitfalls, and audiences you need to focus on with your strategy.

Maintain Presence Across Multiple Channels

A marketing strategy that does not include how and where your business will be promoted is hugely deficient. To this effect, if you adopt a digital strategy of marketing across multiple platforms/channels, you can effectively reach the right audience and get your message across more successfully. That calls for concentrating your efforts on generating engagement and interaction with your users through several marketing channels simultaneously across the web. By doing so, you have the opportunity to specifically tailor and customize your marketing messaging and content to be sure it is unique, coherent and consistent across all platforms/channels and to leverage on the in-house power of each platform/channel to get good results.

Plan Inclusively

Every business requires team efforts to grow. You must plan with your team in mind when designing a marketing strategy. Make inclusive plans covering your Production team, Customer service team, Marketing team, Communications team, PR team, Sales team, Management team and anyone else whose role is contributory to the success of your marketing strategy. You need these various team insights at the early stages of drawing up your strategy because they will be fully responsible for implementing the strategy. If you involve them all with clear limits and controls, that will help to fully align your digital marketing goals with their own objectives and the business benefits immensely.

Clearly Define Your Messaging

A clear business messaging is a good strategy for building a brand. Sometimes, a business messaging can even become a mantra among customers. For this reason, it is always better to have a few well-crafted and resonating central messages in your digital marketing strategy plan to promote through your marketing campaigns. If such messaging is consistent enough with a clear focus on very few themes, it resonates better with the recipient audience. In furtherance of that, your messaging should align well and be consistent with your business-related and marketing goals.

Final Thoughts

It is rather impossible to create a successful digital campaign if you don't have a concrete foundation that is built on timely, accurate and relevant data. If you take enough time to understand and successfully implement the foregoing fundamentals into your digital strategy, you will no doubt notice some increase in your ROI. This is because a well-planned digital marketing strategy will ultimately enhance your marketing efforts and boost sales for your business. That clearly proves that your digital marketing strategy is succeeding.  

Top Five Digital Marketing Trends of 2021

No doubt, digital marketing faced many changes in recent times. Many of these changes came because of the restrictions of the worldwide covid-19 pandemic. Digital marketers learned to be innovative and to think outside the box to stay in business. Reducing costs and marketing better were some of the innovations that kept marketers in business. It now appears that many businesses have survived the worst of the pandemic restrictions. But, going forward, what next? This is 2021 and it looks like some trends will keep soaring to enhance better business. Even with the rapid changes in digital marketing and tech trends that many marketers appear to be hugely excited about, here are five we consider as tops.

1. Increased Digital Collaboration

Business collaboration really helped many marketers through the worst of the pandemic. Since nearly everyone was forced to work remotely during pandemic shutdowns across the globe, many learned to survive by collaborative efforts. They learned how much easier it is to collaborate through chats, video, and voice calls. That helped to keep productivity up despite the restrictions. Many businesses took a huge advantage of video conferencing software like Zoom to cut down on the need for long meetings and even reduce overhead costs for physical meetings. That trend is likely to continue through 2021.

2. Deepening Digital Services

Business owners learned to find effective ways to do things they earlier did physically. That came about by deepening digital services. From small businesses like car repair shops, restaurants, gyms, small retail shops and even big businesses, practically every business quickly learned how to offer their products/services digitally to remain in business. By incorporating an online order system, eCommerce integration, chatbots, or zoom meetings, businesses realized that their customers have enjoyed and benefited from these digital add-ons. These digital changes are likely to continue and may even become more permanent. These effective digital services are likely to deepen further to make businesses more competitive going forward.

3. Decreased Dependence on Traditional A/B Testing

Yes, with digital marketers, traditional A/B testing has been hugely popular in the past but not anymore. Enhanced technology and increased creativity have managed to improve productivity for digital marketers. Machine learning and intelligence are the in-things now. Welcome to the new world of Artificial Intelligence, AI. A/B testing relies much on humans handling and managing generated data with attendant errors and shortcomings. Marketers now rely on new technologies of advanced AI to do A/B testing for them. These AI technologies deliver results with fewer visitors or traffic than traditional A/B testing solutions. In addition, they help to cut down “testing” ad spend, and reduce human hours that marketers had to expend on analyzing and optimizing during a traditional A/B testing period. This trend will continue through 2021.

4. Increased Live Video Streaming

The use of live video streaming is increasing in popularity due to widespread shutdowns. This trend is likely to continue through 2021. Many digital marketers have realized that video streaming simplifies how their teams communicate. Video streaming also helps digital marketers and content creators to enrich their content strategy in many beneficial ways. Forced pandemic shutdowns pushed brands to create virtual events, and conferences, and seminars. This they pivoted quickly to streaming live on YouTube and other live streaming platforms. Many small businesses have been testing out live streaming on their marketing channels and the results are very encouraging. No matter the brand they are marketing, marketers are likely to incorporate more of video content into their marketing strategies along with blogs in 2021 and beyond.  

5. More Restrictions on Online Privacy

Of course, restrictions on privacy online always hinder many digital ads. This is what causes some kind of conflicts between apps makers and digital advertising platforms like Google and Facebook. Privacy demands stem from what is free to track and what info is free to share without permission. With increasing litigation, most parties are now keen on safeguarding their businesses. Presently, applications like Facebook use a tracking pixel that collects users’ data, helping businesses learn more about their audience for marketing purposes. Some IOS compliant devices now have options to opt out of such tracking. Naturally, advertising platforms like Facebook won’t be too happy with that. This restrictive trend is likely to continue in 2021 by way of more privacy updates. Meaning, there will be more privacy restrictions going forward.

Digital Marketing Best Practices for Innovative Brands

Digital marketing is increasingly becoming a business refuge for innovative brands. This is because digital marketing allows brands to reach large audiences at a much lower cost than the traditional marketing methods many marketers use. No matter what marketing methods you choose to use to promote your brand, the bottom line is to keep a keen eye on marketing costs. Limited marketing budgets available to most innovative brands largely recommend digital marketing as an integral part of their marketing strategy.

 

Hereunder are some best practices, recommended for innovative brands that want to get the best results from their digital marketing activities.

Working with the Right Marketing Channels

Drafting a good marketing message is most times not enough. Such message must go out via the right channels for it to get good results. Even though there are many such channels online available to marketers, finding the right channels is crucial for meeting your business goals. Expert marketers recommend a multichannel approach for best results. Such marketing mix can include two, three or more of the following channels all of which have their unique advantages depending on your type of business.

* Content marketing
* Affiliate marketing
* Influencer marketing
* Pay-per-click, PPC
* Social media marketing
* Email marketing
* Search Engine Optimization, SEO

In practice, the selection of channels depends largely upon your target audience, your location and your business goals. These days, because your audience is inevitably scattered across many different digital channels, what works best is multichannel approach to grow your brand if you are innovative enough. There are so many channels out there available to marketers. You can always test them out to see what works best for your business.

Optimizing Your Website for Mobile

Google reports indicate that about 60% of searches are now attributable to mobile devices particularly smartphones. Most of the world is now doing online business on the go and smartphone usage is on the rise. Businesses are now getting a lot of traffic from mobile devices, and most consumers' journeys often start there. As a result, Google now uses mobile versions of websites for indexing and ranking. This is what makes it a good business decision to optimize your website to make it mobile friendly in this age and time.

Optimizing Your Website for Local Searches

Every business is local and most loyal customers always come from the local community. Optimizing your business for local searches considers this business reality. Your local customers are not only good customers; they are the ones who can help promote your business free and even by very effective word-of-mouth. For instance, if you sell lawn mowers and a person is looking to buy a good lawn mower, if he makes a local search on Google, he can easily hit on your business if your website is optimized for local searches.

Not Ignoring Search Engine Optimization, SEO

If you choose to do business online, the reality is that your customers' journey often starts from search results. Search engines are responsible for sending very valuable organic traffic to your website. If your website is well-optimized for search results, you can get relevant traffic (i.e., people with the matching intent) to your website organically. That is the reason you cannot afford to ignore SEO techniques on your website. Once search engines rank your website high on their SERPs, it is easily visible to web searchers. If you know how to, you can do some SEO techniques on your website yourself. However, if you don’t know how to, it is best to hire the services of professional webmasters to do it for you. These SEO techniques involve the careful use of well-selected keywords, meta-tags on title and description, and backlinks on your content and website. They help to make your website visible to search engines and for them to index and rank it well.
 
Last Line!

These best practices help to increase visibility for your brand. They are largely responsible for bringing a lot of organic traffic to your business. If properly used, they do engender a better exponential reach for your business. This reach manifests through:

* Better traffic tracking
* The ability to generate sales/leads at a lower cost
* Access to real-time data
* Precise targeting
* The ability to establish brand awareness across many channels
* Greater visibility
And lots more…!!!

How to Find the Right Digital Marketing Strategy

Marketing experts say digital marketing entails the promotion of products with the aid of digital technologies. The main medium of promotion is primarily through the internet. That normally requires the production of internet acceptable digital promotional materials. Once produced, the digital marketing materials have to be distributed across multiple online channels. These channels principally include but not limited to audio and video streaming, email, websites, blogs, social media as well as trivia online games. The type of business you own and what you want to achieve largely determines which method and strategy you decide upon. Each method has its strong points and weak points which can help you take these very vital decisions. That said, it must be noted that some methods are considered fundamental. Meaning, no matter what else you do, such methods must always be employed regardless of the type of business you are running. In that regard, search engine optimization, SEO and social media marketing, SMM readily come handy.


 
Search Engine Optimization, SEO

This is a must for all businesses that seek to establish an online presence. Writing quality content with the right keywords gets your content to be search engines-friendly. What that means is that they get to rank your content high in search results helping your website to get the much needed traffic. Aside the high search engine results, SEO somehow also manages to put out the right information about your business online. With that, both search engines and human viewers get better information about what you are offering and what your business is about.

Social Media Marketing, SMM 

Because of the simplicity and ease of use of social media, it has become really fundamental in digital marketing presently. Like they say nowadays, nearly everyone around the world is on social media. It thus makes real marketing sense to get your products or services where nearly everyone is. As a result, social media now plays a very huge role in the world consumer market. It makes it really easy and convenient to deliver your marketing messages to almost every potential customer who has a social media account around the world.

Email Marketing

This may be considered old school strategy but it is still very effective when properly deployed to side track spamming. It simply entails the sending of marketing materials through email to hundreds of thousands of prospective customers. It only works for people who have the expertise and experience in email marketing. Because of the sensitivity to spam mails online, an improper or ineffective use of email marketing at times turns out to be a huge waste of resources. Worse of all, any improper usage may result in your cherished brand or product getting associated with spam. You risk a marketing disaster if that happens.

Content Marketing

This is characterized mostly by blogs and blogging. It entails regularly writing and publishing quality content that promotes brand awareness and supports search engine optimization and social media marketing. Such content may be articles, videos, memes or images that may be easily shared on the internet by internet users. This sharing somehow voluntarily or unwittingly helps to publicize your product/service very widely.

Videos, Games and Website Advertising
 
Since search engines found a way to index videos and voices online, these marketing methods have become increasingly popular with marketers. They are simply the ads you put on web pages, blogs, video sharing sites like YouTube and games, including mobile apps. Even though this may be a very good marketing method, you need considerable resources to support this type of digital marketing. You may choose to play down on it if you are low on ads budget because it is not very cost-efficient.