Hereunder are some best practices, recommended for innovative brands that want to get the best results from their digital marketing activities.
Working with the Right Marketing Channels
Drafting a good marketing message is most times not enough. Such message must go out via the right channels for it to get good results. Even though there are many such channels online available to marketers, finding the right channels is crucial for meeting your business goals. Expert marketers recommend a multichannel approach for best results. Such marketing mix can include two, three or more of the following channels all of which have their unique advantages depending on your type of business.
* Content marketing
* Affiliate marketing
* Influencer marketing
* Pay-per-click, PPC
* Social media marketing
* Email marketing
* Search Engine Optimization, SEO
In practice, the selection of channels depends largely upon your target audience, your location and your business goals. These days, because your audience is inevitably scattered across many different digital channels, what works best is multichannel approach to grow your brand if you are innovative enough. There are so many channels out there available to marketers. You can always test them out to see what works best for your business.
Optimizing Your Website for Mobile
Google reports indicate that about 60% of searches are now attributable to mobile devices particularly smartphones. Most of the world is now doing online business on the go and smartphone usage is on the rise. Businesses are now getting a lot of traffic from mobile devices, and most consumers' journeys often start there. As a result, Google now uses mobile versions of websites for indexing and ranking. This is what makes it a good business decision to optimize your website to make it mobile friendly in this age and time.
Optimizing Your Website for Local Searches
Every business is local and most loyal customers always come from the local community. Optimizing your business for local searches considers this business reality. Your local customers are not only good customers; they are the ones who can help promote your business free and even by very effective word-of-mouth. For instance, if you sell lawn mowers and a person is looking to buy a good lawn mower, if he makes a local search on Google, he can easily hit on your business if your website is optimized for local searches.
Not Ignoring Search Engine Optimization, SEO
If you choose to do business online, the reality is that your customers' journey often starts from search results. Search engines are responsible for sending very valuable organic traffic to your website. If your website is well-optimized for search results, you can get relevant traffic (i.e., people with the matching intent) to your website organically. That is the reason you cannot afford to ignore SEO techniques on your website. Once search engines rank your website high on their SERPs, it is easily visible to web searchers. If you know how to, you can do some SEO techniques on your website yourself. However, if you don’t know how to, it is best to hire the services of professional webmasters to do it for you. These SEO techniques involve the careful use of well-selected keywords, meta-tags on title and description, and backlinks on your content and website. They help to make your website visible to search engines and for them to index and rank it well.
Last Line!
These best practices help to increase visibility for your brand. They are largely responsible for bringing a lot of organic traffic to your business. If properly used, they do engender a better exponential reach for your business. This reach manifests through:
* Better traffic tracking
* The ability to generate sales/leads at a lower cost
* Access to real-time data
* Precise targeting
* The ability to establish brand awareness across many channels
* Greater visibility
And lots more…!!!
