Common Affiliate Marketing Channels

You cannot afford to do without affiliate marketing if you want your business to survive stiff competition on the internet. Engaging affiliates as marketing partners is one smart marketing move. This is because you easily leverage the huge audience which affiliates can reach as well as the multichannel available to them to help market your products/services. With affiliates, you can thus widely spread the word about your products/services and expand your reach. This partnership works well because affiliate partners only earn through commissions. Affiliates who have vested interest in maximizing their commissions cannot therefore afford not to put in the requisite efforts to vigorously promote your products/services. These affiliates are also at liberty to use a variety of channels/platforms that work for them to do their promotions. Here are some of such channels.

Large Media Websites

Large media websites are built to concentrate on growing a global audience of millions of people.  They are as a result very good at constantly generating very large traffic. The websites are designed to effectively use banner ads and contextual affiliate links to market products/services to a large audience. This strategy helps to provide your business the much needed exposure which culminates in increased conversion rates. Increased conversion rates directly impact increased earnings for affiliates and product merchants.

Paid Search-Focused Microsites

Microsites are usually promoted on a partner site or in search engine-sponsored listings. These sites are significantly different from the primary stand-alone website of a business. Microsites are important affiliate marketing tools because they help to enhance conversions. This they do by providing more targeted, pertinent material to a particular audience using their clear and uncomplicated call-to-action, CTA. Microsite creation and monetization can result in significant affiliate earnings because of the increased visibility they provide a business.

Influencers

In digital marketing terms, a content provider who has the ability to affect a sizable portion of the public’s purchase decisions is known as an influencer. Influencers are always well-positioned to gain from affiliate marketing because of the huge audiences/followers at their disposal. This is the audience they relate directly with and somehow influences with social media posts, blogs, and other social interactions. They rely on the power of their influence to endorse, recommend and easily point buyers to the seller’s products/services taking advantage of their large following. When sellers make sales through the efforts of influencers, the influencers earn commissions same as affiliates.

Bloggers

Blogging is the most popular form of content marketing among digital marketers. Most affiliate marketers use blog content to promote their affiliate links. The more their blogs attract traffic, the higher the chances that their affiliate links will be clicked and hopefully a purchase is made through such effort. Because blogs have the ability to rank organically in search engine queries, many good bloggers really excel at increasing a seller’s conversions through content marketing. Many good bloggers do sample a product/service and then write a comprehensive review that helps to promote the product/service in a compelling and convincing way. This ultimately helps to drive good traffic back to the seller’s website. Bloggers get rewarded with commissions as affiliates if their blogging efforts help sellers to make sales.

Responsive Email Lists

A responsive email list is a very valuable asset in digital marketing. Many affiliates who have diligently built such lists over time can generate substantial revenue through email marketing. Affiliates can segment their email lists for effective marketing purposes. They can thus use such email lists to spread specialized marketing messages directly to people on their lists who really need such messages. They can directly advertise products for a product vendor using email and earn commissions when sales are made from such efforts. Affiliates can also make use of email newsletters that contain links to a vendor’s products/services and earn commissions as well when purchases are made.