1. Make Your Purchasing Process Simple
Yeah, no shopper ever wants to go through a complicated shopping process when they shop online. For this reason, you must put everything in place to make shopping out of your eCommerce store very simple. If you don’t, major stores like eBay and Amazon who have perfected quick check-out processes and even same-day shipping of products can quickly crowd you out of business. That is why it is hugely essential to make sure your customers go through a simple and seamless process when making any kind of purchase from your eCommerce store.
2. Make Your Customers Your Priority
Your eCommerce store cannot remain open and functional for much too long without customers. You can only keep it open and functional if you have customers that are actively purchasing from it. Your customers are therefore your most important assets in your bid to grow your eCommerce business. The reason, you must make them your number one priority. You can do this effectively by exploring any and every way to show them you care about them. Directly engage them and respond quickly and satisfactorily to their concerns and inquiries at all times. Always ask them for feedback through email surveys or in the review section of your store. Directly engage them on social media and pose such questions that will elicit responses from them on how best your business can better serve them. Specifically, you can find out how much your products suit their needs and how you can improve on their experience with your products and even on your eCommerce store.
3. Create an Online Sales Funnel
A great way to enhance your eCommerce store is to create and maintain a sales-funnel online. You can do this by paying special attention to the process a customer goes through from the time they first land on your website to the time they make a click to purchase a product. Making that process fluid and smooth can help to create an effective sales funnel for you. A fluid and effective sales funnel ensures that when your customers land on your website, they take the exact track you want them to take and they do what you expect them to do. Carefully examine and analyze your current sales funnel and find out if it effectively does what you expect it to do to enhance your store. Determine what has been working and what has not, then figure out what you can tinker with, remove or replace with something new and better. What matters is to get good results even if it means thinking strategically and stepping outside the box and trying new and better things to get the results you want.
4. Build Relationships with Influencers
If you can form impactful relationships with relevant Influencers in your niche, so much the better for your eCommerce store. By definition, Influencers are individuals who already have a large following on social media, or have high website traffic, or have a substantial email list. You can reach out to such influencers to help promote your affiliate links or to help post your sponsored content to their numerous followers. Of course that comes with some trade-offs in form of commissions but why not considering the huge traffic volume good influencers are capable of attracting to your eCommerce store. Through affiliate marketing, you can tap into Influencer’s networks to have your content or products reach their wide audience. Your eCommerce store benefits from increased traffic and enhanced sales figures.
5. Engage on Social Media
Yes indeed! Social media is where nearly everyone around the word is at right now doing their own things. There is no doubt your customers are having a conversation right now on social media. Your duty is to find out where they are talking and get yourself involved. Engage with them real time. One great way to continue building trust for your business is to engage your customers on social media. By doing so, you give them a real feeling of being heard and valued as if they are a part of something that is bigger than themselves. Better trust always means better business out of your eCommerce store.
6. Explore Remarketing Tactics
Vigorous marketing is hugely essential in any eCommerce business. You can deliberately deploy ads retargeting tactics and you’ll keep getting good results over a prolonged period of time. If you have proper pixels set up throughout your website, you can effectively monitor a buyer’s journey. With proper remarketing tactics, ads from your eCommerce store can be shown on various websites and social media platforms to remind shoppers who were earlier in your website exactly where they were in their buying process. Once your remarketing ads are set up and running, no matter which website the shoppers currently are, they can simply click and proceed with their purchase.
7. Offer a Loyalty Program
Yes, everyone loves rewards. You can always offer a loyalty program out of your eCommerce store that provides incentives to those customers who have been loyal to your brand and you’ve built a long-lasting relationship with them. Many of such customers are always returning customers. As returning customers, you can arrange to reward them with discounts or some other freebies. In return, such rewards will further help to induce more loyalty from the customers. The rewards will ultimately make the customers feel more valued thereby helping you to improve on your customer retention rates. That no doubt can greatly help to grow your eCommerce store.
