5 Reasons App Security is Important on the Internet

Digital marketers who use unprotected and unsecured apps online risk their entire business. With hackers and cyber criminals everywhere on the internet, unsecured and unprotected apps are a huge risk for any online business no matter the size of the business. In this age and time particularly now that many more businesses are going online daily, security has become one of the most essential factors to take into consideration when your business is going digitized. Apps are indispensable to most online operations and most marketers depend hugely on them. But, significantly, Apps are particularly most vulnerable to cyber threats as they are linked with cloud networks. It is these networks make Apps easily accessible to everyone. This puts Apps at a higher risk of data leaks, hacking and cyber threats, making it imperative that they be protected and secured at all times. Irrespective of the size of your online business, securing your Apps is a very smart business decision you must have to make. If you are marketing products online, without a secure App, you lose the trust and loyalty of most of your customers.

 
Below are 5 of the strongest reasons App security is important on the Internet. According to expert webmasters, App security is important for:

1. Combating Security Breaches and Threats

With hackers and cyber criminals on the prowl on the internet, securing your Apps online has become hugely imperative. As most digital marketers very well know, marketing with unsecured Apps, can make your business really vulnerable to cyber threats and security breaches. No business owner can be comfortable doing business in an environment where because of App insecurity, cyber criminals can easily seize the business or wipe it out completely.

2. Avoiding Data Leaks

Online data are hugely valuable assets for businesses. The core and even the soul of a business may lie embedded in such data. If your App is secure, you can easily protect your data against any chances of data leaks. Because most Apps usually contain users’ data which cyber attackers and hackers are very much interested in, the threat is always there. But, if your App is secured, hackers and cyber criminals would find it very difficult to steal any data from your website without your permission.

3. Gaining User Confidence in the App

If an App is insecure and unprotected, it cannot be downloaded easily by anyone. That is what really tests user confidence on such App. In extreme cases, most users prefer to stay away from such App. But, if your app is secure, it will help build users’ trust and consequently help to increase the number of downloads. With downloadable App, user confidence is boosted making them more comfortable in sharing their information with your business.

4. Avoiding Phishing Attacks

As businesses are growing on the internet, so are phishing attacks. Significantly, it is only secure Apps that can effectively prevent phishing attacks. When your App does not have security measures in place, it is prone to these attacks. The good news though is that business owners can take advantage of advanced security tools online to prevent hackers from performing any phishing attacks on their Apps.

5. Meeting Country-Specific Regulations

App makers are always concerned about which region or country their Apps will be in use. They always need all the information that can help them to design and launch Apps with the right country-specific regulations. Granted security is important to online users no matter where they are in the world but advanced countries are usually more stringent about regulations covering these Apps. And, security is one of the most vital regulations that a country imposes on the use of Apps. So, before launching an App in the market, businesses must always make sure it follows the country-specific regulations. Creating a well-secured and protected App becomes imperative to meet these regulations.

A Concise Guide to Internet Marketing

Marketing something on the internet is still a bit strange to most people. It is usually strange to them too when you tell them they can actually do some selling on the internet and make good money. Fact is, anyone can get involved in internet marketing and make money if they are keen on following the rules and learning the ropes as they move along. If you are keen to make money on the internet yourself, these here tips can give you a concise guide on how to go about it.

Have a Reliable Internet Address

Your internet address is another name for your own website. You must have your website to market out of. That is your web office where you first make contact with internet users. If anyone is seeking to do business with you on the internet, your website is where they’ll have to come to find you and your wares. So, you must have a well-designed and well-hosted website that is user-friendly and mobile optimized to do business from. That is the type of website that can adequately serve as your reliable web address on the internet. When internet users search for your type of business using the right keywords on the website, search engines direct them to your website just as similar businesses.

Keep an Eye on Analytics

Analytics is all about capturing and measuring marketing data on the internet. The first in the series of analytics you must pay attention to is Google Analytics. This tool captures data that helps you to understand your website’s critical elements and how visitors are coming over to the website. With the insights you get from analytics data, you will know how and where traffic is coming from and what exactly they are looking for on your website. If you are marketing on social media, most of the popular social media platforms like Twitter, Instagram LinkedIn, Facebook, Pinterest etc, have their own in-house analytics that can give you the right insights how your marketing is faring on each platform. You need these insights to tweak, redesign or redirect your marketing from time to time.

Invest in Digital Advertising

Aside organic traffic which you get from search engines, you can directly advertise online to get traffic if your marketing budget can accommodate the investment. You must take adequate care to be sure you spend your money doing the right things in the right places online. If not, you end up spending your money without getting good return on your investment. Paid digital advertising you can consider includes resources such as Google Ads, YouTube Ads, and social media advertising. These ads locations can help your marketing succeed if combined with the free organic traffic you get from search engines.
 
Make Your Website Mobile-Friendly

Recent Google reports indicate that over 60% of online data is attributable to mobile devices. That and with the fact that almost everyone is now having a smartphone in their hands, optimizing your website for mobile devices is now inevitable if you want to succeed in internet marketing. Since most consumers now do business online with these mobile devices, it is smart therefore to make sure your website is easily accessible by these devices. This you can do by making it mobile-friendly through optimization. Having a mobile-friendly website will make it possible for the users of these devices to easily access your website and do business with you.

 
Hone Your Designing Skills

To effectively market on the internet, your designing skills are going to come in handy at some point. So, you must learn these skills if you don’t have them or polish them up if you already have the skills. Yes, you may not be a natural artist but with the help of online tools, your designing skills can be easy for you. With these tools, you can design and present your products on your website in such a way as to make them very attractive to consumers. Tools like Photoshop and Canva are particularly very handy to create social media image posts, design beautiful banners and flyers for your internet advertising. These tools can even assist you with the right recommendations that can help boost your digital marketing.

Use Infographics Adequately

Images and photos are always very effective in internet advertising. This is because photos are usually more attractive and help us humans to retain information better. That’s the way the human brain is designed. For advertising purposes, it is not for nothing when marketers say, a picture is worth a thousand words. For this reason, in internet marketing, many people usually prefer to share images which people can easily see and understand than sharing text messages that people may not even bother to read. So if you use infographics adequately on your website, you can pull more traffic to the website as a result.

Be Visible on Social Media

With over 4.55 billion active users worldwide, social media has become one huge market out there on the internet. Therefore, getting your business on as many social media platforms as you can handle is one very smart move for marketing on the internet. Doing so helps to create valuable visibility for your business online. Depending on the products you are marketing and the market you are targeting, social media can help with the differentials exactly where to market to get the best results. Getting your business on social media is very easy through several social media apps out there if you want to pull more traffic and customers to your business. Once you have a reliable internet connection, staying relevant and having a strong social media presence requires real visibility on the platforms.

Summary

These tips are by no means exhaustive. If you are just venturing into the world of Internet Marketing, the foregoing tips will suffice for you to get started until you get a real hang on it. Navigating the deep world of the Internet is no tea party but you can get by with these concise tips. Just get started and you’ll learn vital techniques and tactics as you go along.