Some Practical Ways to Repurpose Your Content

If you’ve ever been involved in content creation, you’ll no doubt be aware that blog posts, video content, and social media posts take time and effort to create. To get the most value out of your content creation efforts, it means posting your content more than once on one platform. Sometimes, even in multiple platforms. If any of your content is doing very well, you can repost and reshare such content for maximum effect. That is where content repurposing and resharing strategy becomes hugely important.
 
A content repurposing strategy helps content creators to get more value from what they’ve already created in the past. Instead of constantly trying to create content from scratch, you can adapt your high-performing content into different formats and distribute it across multiple channels. That is practical content repurposing. Content repurposing is the practice of adapting existing content into different formats for use on multiple platforms. The idea behind this strategy is to increase the value you get from a single content asset.
 
Technically, repurposing aims to reach audiences regardless of how and where they consume content, whether it’s watching short-form video clips on TikTok or Facebook stories, reading blogs they discovered via Google or ChatGPT, or watching video podcasts on YouTube. If you adapt a single piece of content for these different channels, you can reach audiences who may otherwise never see the original piece.

Here are practical ways to repurpose content if you want to continue to get more value from your past work. 

Turn Video Content into Written Content

Video is a highly versatile format for content repurposing. You can adapt it into written content using transcription tools like Descript. If you so decide, you can transform a YouTube video or webinar into blog articles, email campaigns, or written content for your website. Technically, turning video content into blog posts can have an additional advantage. It gives search engines text to crawl and rank, opening up traffic from queries your video alone couldn’t capture. That simply means more organic traffic.

Refresh and Update Old Content

Technically, not all repurposing involves new formats. Sometimes, it’s about improving what you already have by refreshing it. If you refresh a blog post, for instance, it builds on existing equity, such as backlinks and search history, rather than starting from scratch. Google has various “query deserves freshness” signals that surface fresher content for queries where recency matters (such as seasonal content). However, for evergreen topics, refreshing blog content once a year is still a good idea to signal recency to search engines and keep content accurate and up to date.

You can therefore, update outdated content with new products, updated recommendations, or new insights or industry trends to keep content fresh and relevant. You can also update the year in the meta title and reshare the updated blog article with your audience via email or social media.

Break Long-Form Video Content Into Short Clips

Long-form content, such as podcast episodes or videos, can be broken into smaller pieces like Instagram Reels or YouTube Shorts. You can film all of your podcasts so that you can put them up as Reels, or on TikTok. You can also take some of the conversations and repurpose them into blog content.

Turn Blog Posts into Social Media Content

You can easily turn a single blog post to become several social media posts for Instagram, LinkedIn, Facebook, or TikTok. You can for instance pull key insights into LinkedIn posts. You can also share a single infographic from a longer white paper and link back to the white paper for those who’d like to learn more. You can summarize a report in the form of an Instagram carousel to produce reports like annual impact report for instance. 

Additionally, you can create quote graphics or static images. You do this by taking some of the most memorable quotes from an interview for instance published on your blog and turn them into graphic Instagram or LinkedIn posts. 

You can also turn tips into short-form content. You can take tips from a longer guide on your website’s blog and turn it into a single short video then share it across two different media.

How to Reduce the Risk of Social Media Scams in Your Small Business

Presently, it appears online scammers and cyber criminals are becoming more and more sophisticated. This is more so on social media where nearly everyone appears to be at the moment. On social media, many people are having fun, many are doing business and many others are always on the prowl searching for victims to scam. Even though social media can be a useful tool for your business, it should never replace due diligence. If for instance a seller, buyer or listing is pushing you to move fast to use an unprotected payment method or trust a screenshot instead of a verified payment, just take a step back. Buy a bit of time before acting.

The more familiar you are with common online scam tactics, the easier it can be for you to spot red flags before concluding transactions. Most importantly, before money leaves your account. When something looks or feels odd, it may be best to diligently verify or simply walk away. You must put security measures in place to protect yourself from social media scams, imposter scams, investment scams, job offer scams, romance scams and more.

Business owners may not be able to avoid every threat, but they can drastically reduce the chances to the barest minimum. A few habits as stated below can help lower the odds of getting caught in a scam online.

Train employees on common scams. This is the first line of defense. If employees help manage purchasing, social media inquiries, billing or sales, make sure they also know how fake seller and fake buyer scams work. A simple internal review process for new vendors, deposits and refund requests may help reduce risk. Since online scams are dynamic, updating your employees regularly on the new scams in town can be really helpful.

Independently verify the business or person. Don’t rely on just a social media profile or direct message to do business with any entity online. Take a bit of time to look up the company’s legitimate website, phone number and contact information on your own before sending money.

Deliberately slow down interactions. Doing this is to buy a bit of time since scammers often want a business owner to act fast before they have enough time to think things through. Building in even a brief review step may help you and your team spot warning signs before goods/money exchange. 

Always confirm payments through your own channels. If you’re selling, do not ship goods, issue refunds or release inventory based only on a screenshot or message sent through social media claiming payment was sent. Before acting, always confirm with your bank or payment platform that funds have landed in your own account.

Compare listings and details. If a social media account claims to represent a business, compare the item, service, price and contact information against the company’s official website. If you can’t find the same item for sale at the same price on the legitimate site, that is a red flag. It may be a scam.