Expert Blogger Marketing Tip: Build a solid brand

Expert bloggers almost always settle on a brand to ply their trade. Once this is done, churning out good content becomes the blogger’s main preoccupation. Top players in the blogging world have their branding down to an art and a science. Working on a chosen brand, they invest valuable time fine-tuning the image and the voice that connects with their audience. Their mission and purpose are crystal clear, and they understand the needs of their subscribers which enables them to deliver the right information that attracts the right readers. They serve a specific niche and have a laser focus on serving that audience.

Successful bloggers not only know the demographics of their ideal audience, they know their struggles, dreams, hopes, and fears. They know what they buy, who they follow on social media, where they congregate online, and what motivates them. They use this information to tailor their content to their audience’s needs. Most times, for these successful bloggers, their main preoccupation is how to write to an ideal buyer in a way that will compel them to make a change. That is the catch. First you’ve got to create who is an ideal buyer you are interested in. That leads in effect creating a buyer persona. That done, that imaginary person becomes the fellow everything you do in your blogging business is targeted at.

Going forward, while using SEO best practices and analytics tools, expert bloggers use data so generated to help them make decisions about the needs of their audience and the keywords to target. From same data, they also determine the content to develop and promote that will attract their ideal readers. Doing these things over time, somehow they manage to become thought leaders and authorities in their chosen industries.  These results are expected because they have put in the work to build relationships and trust with their audience. Building a solid brand is one great way expert bloggers get to make real impact in their marketing activities.