Expert Blogger Marketing Tip: Grow and Evolve

Digital marketing is a highly technical and very competitive business. In digital marketing, there are always innovations and new methods of reaching your audience as we all learn what works and what doesn’t at least for today. The growth horizon is unlimited. What works tomorrow may be different, and you have to be willing to pivot, adapt and make changes as needed. Successful bloggers know this and will adjust their strategy, not at the whim of new trends, but because they keep their thumb on the pulse of their audience. If you are just starting out, you must be willing to make adjustments in your marketing strategy as you go through the phases of your business’s growth. You must explore credible ways to learn more about your audience, its needs, and the best methods to reach the audience.

So, if you are just starting out, you have a lot to learn from successful bloggers. Most successful bloggers use all kinds of tactics and many of them love to speak very proudly about these tactics. These tactics are not difficult to replicate in your own business. Be sure to start with a clear vision of your purpose and mission and a deep understanding of your prospective buyers. That done, you can consistently create and promote content with your buyer’s needs in mind. If you use Analytics and data to inform your marketing strategies and make adjustments when necessary, you’ll notice your audience grow exponentially over time. That is what successful bloggers know and do consistently, the real reason they are successful. 

Expert Blogger Marketing Tip: Service Your Leads

 In blogging business, it is not enough to build links and leads. You must devise ways to test and service these links and leads for good results. One of such ways is to keep a keen eye on the growth of your Email list. By so doing, you become the credible source of information in your niche. That credibility helps your blog to build backlinks to your site. Backlinks determine the sites that are linking to your website, thus building your site’s authority.

That is what Google Search Engine really loves. So, if you want to build your rank on the search engines, you become THE authority in your niche. Simple! You must explore all ways to routinely create content that others will link to and share all over the internet. The real reason you must strive to be the reliable expert in your industry. You must however be willing to build your authority over time by earning the respect and trust of your audience. That requires some real work and overnight success is not guaranteed. The real reason you must keep innovating and honing in on what your buyers want. Be willing to be ahead of the curve and to offer products and services that you know meet their needs before they even know they have those needs. You must be the leader in using specific terms and phrases in your industry. Be the source that first coins the phrases and uses them repeatedly in your marketing campaigns. Real authority is derived therefrom and the Search Engines love to showcase that.

Expert Blogger Marketing Tip: Build Your Email List

 Email marketing may be old fashioned but it still gets results. According to experts’ parlance, there are two things you own completely: Your website and your email list. Even though social media outlets may come and go, and algorithms may change, but your list is yours. It is always there for you to use as you please. Many successful bloggers know the power of email marketing, so they use it to maximum advantage.

For best results, most successful bloggers routinely do many things in common when it comes to email marketing. Some of such things are:

They treat their contacts as serious human beings.

They respect their contacts.

They are thoughtful in the way they communicate with those on their email list.

They don’t overstep their welcome by emailing too frequently.

They don’t email irrelevant information.

They build relationships with their followers with consistent, high-value email content.

They habitually give more than they expect in return.

They let it be known that it is more about the list and not the list owner.

Bloggers who fail or neglect to follow these best practices, suffer a very high unsubscribe rate.
Everyone is after results so good bloggers always keep very keen eyes on the numbers. That is why successful bloggers are deliberately strategic in using email in their marketing campaigns. Besides consistently sending valuable information, they use links to bring readers back to their website. They make it easy for readers to share their emails by using social share buttons. They offer content that isn’t readily available anywhere else but via email. They ensure that their subscribers are treated to the very best information. The real reason they are very successful in what they do.

 

Expert Blogger Marketing Tip: Spend More Time Promoting Content than Creating it

As most bloggers know, quality and consistency are more important than quantity when it comes to content. Such good content takes time and other valuable resources to create. Even if you spend time creating very good content and people don’t get to know about it, you are simply wasting valuable time and efforts. That is where content promotion comes into the mix. Many experts believe from practice and experience that it is best to “spend 20% of your time creating new content and 80% of your time promoting it.”

If you blog, no doubt you are aware that writing and publishing content is very time-consuming. It does not end there. You must explore credible ways to get your blog out there for readers to find fairly easily. It is imperative therefore for you to find the best outlets to share and promote all the content you worked so hard to create. That is a logical expectation but sadly, not many bloggers explore this strategy to the fullest. It helps to know what social media or content-sharing platforms your targeted audience can be found. Google search techniques come in very handy here.  With it, you can get to know your target buyers’ online habits. That information will enable you to develop a potent strategy to reach them on the social media platforms they can be found in record numbers. A focused content promotion strategy will help you work smarter, not harder. You get better results that way.
 

Expert Blogger Marketing Tip: Create the Content Your Readers Want

 Content! Content!! Content!!! That’s what brings readers to your blog. Depending on the nature of the blog, you’ll find that readers want to be entertained or educated. Highly successful bloggers know that and invest their time and effort to create focused content to meet their readers’ needs. They know that when your content is good, educating, informative and entertaining, readers keep coming back in good numbers. That is exactly what online marketers want to happen and their businesses do make something out of this traffic.

As most bloggers know, quality and consistency are more important than quantity when it comes to content. That is why it profits many bloggers highly if they commit to producing high-quality, relevant content on a consistent basis which their readers will come to depend on for a regular cadence of fresh content. Doing that consistently and over time, you’ll manage to build a loyal following of readers who are always hungry for more. The more good quality content you dish out to them, the more they keep coming back for more. That keeps the traffic in regular inflow and it benefits your business no end.

Expert Blogger Marketing Tip: Build a solid brand

Expert bloggers almost always settle on a brand to ply their trade. Once this is done, churning out good content becomes the blogger’s main preoccupation. Top players in the blogging world have their branding down to an art and a science. Working on a chosen brand, they invest valuable time fine-tuning the image and the voice that connects with their audience. Their mission and purpose are crystal clear, and they understand the needs of their subscribers which enables them to deliver the right information that attracts the right readers. They serve a specific niche and have a laser focus on serving that audience.

Successful bloggers not only know the demographics of their ideal audience, they know their struggles, dreams, hopes, and fears. They know what they buy, who they follow on social media, where they congregate online, and what motivates them. They use this information to tailor their content to their audience’s needs. Most times, for these successful bloggers, their main preoccupation is how to write to an ideal buyer in a way that will compel them to make a change. That is the catch. First you’ve got to create who is an ideal buyer you are interested in. That leads in effect creating a buyer persona. That done, that imaginary person becomes the fellow everything you do in your blogging business is targeted at.

Going forward, while using SEO best practices and analytics tools, expert bloggers use data so generated to help them make decisions about the needs of their audience and the keywords to target. From same data, they also determine the content to develop and promote that will attract their ideal readers. Doing these things over time, somehow they manage to become thought leaders and authorities in their chosen industries.  These results are expected because they have put in the work to build relationships and trust with their audience. Building a solid brand is one great way expert bloggers get to make real impact in their marketing activities.

Digital Marketing Tip: Learn from Expert Bloggers

 Are you into digital marketing? Do you blog for business? Great if you do. You are simply doing what most expert marketers recommend and also do. What really matters is how successful you are in your blogging for business. Many expert bloggers know how to reach their audience with valuable content and nurture relationships with their readers. But, without digital marketing, no matter how good you think you are as a blogger, you wouldn’t have a business. Expert digital marketing pros always have intriguing stories to tell about their exploits online. Blogging newbies can always rely on many of these stories to learn the trade too.

Expert bloggers are very innovative and competitive trying to get their massages out there online. In doing this, many have perfected digital marketing and the inbound marketing methodology to get the results they want. They attract their specific target audience, convert them into subscribers and followers, and they delight them with consistently high-value content and messaging. Now that sounds really interesting, isn’t it? Depending on whether or not they sell courses or coaching, bloggers may or may not have devoted followers. Nevertheless, they know the value of serving their audience by building relationships and trust with their audience and creating content that meets the needs of their readers. That takes some doing and some expertise to achieve, the real reason they are expert bloggers in the first place.

Unarguably, what is however common among expert bloggers and internet start-ups is that both use the Internet to reach their target market. What that means is that you can’t hope to succeed as a blogger if you are not familiar with and you can’t effectively use the Internet. That is one of the valuable lessons top players in the blogging world happily teach start-ups. By following their lead, you can save the time and frustration of figuring everything out all by yourself. As the saying goes in the sports world, if you want to be a pro, you must think and act like a pro. In many cases, successful bloggers readily spend years building their brand. They and everyone else as a matter of course started at zero, the same place you are starting at now. If you follow their lead, you too can become an expert in no time at all.