How to Get Links to Your Website

 This appears to be the turf of Internet experts and online business gurus. It is highly technical too. One must therefore be very careful taking on this subject because it is still subject of intense debates among many marketers. My own opinion is based solely on what I have learned over time from the limited information I have managed to come across on the subject. To get links to your website, first you must have a website properly so called. That is a given! The site must be interesting, easily accessible/navigable and enjoyable. It must be worthy of links enabling people to find it easily. Links to your site act exactly like Internet pathways directing and leading Internet users through the Internet’s “electronic jungle” to your site. Knowing what the Internet is, that can not by any approach be an easy task. But, it is doable and is being done by many marketers who know their ways around the Internet.


 
To get links to your site, you must be on the Internet and must be found easily in it. You must depend more on Internet Search Engines to bring you out for others to find. Therefore, you must explore and exploit ways to get these Search Engines to “like” your website. The best place to have links to your site is on the most popular search engines particularly Google. These Search Engines are very smart, finicky and efficient and are very good in what they do. To get them to like and be friendly to your site, you must routinely do what they like and tolerate in the management of your own website. That is your very first hurdle. They do not hesitate to penalize any site that goes against their rules of engagement. That is one warning signal you can’t afford to ignore.

Why do you really need links? Great question! Traditionally, the more links you have to your website, the better the site is in the “eyes” of Search Engines. For that reason, the Engines tend to direct more traffic to such sites. Every smart marketer always wants traffic, traffic and more traffic. The more of it you get, the better for your business! Years past, it used to be more fashionable to simply ask other sites for links. But, when Search Engines started dishing out penalties for what later became popularly known as “poor links,” most marketers went back to the drawing board. Now, reciprocal link exchanges are the in thing. Nobody now forces any links on anyone. It remains your decision which links to accept or decline so as to play safe with Search Engines. 

In the very early days of the Internet, people approached all incoming links through “asking and permission.” But, as the Internet expanded and became more sophisticated, it is becoming more difficult to get links to your site just by asking. You must have something good to offer now to get something in return. Welcome to “reciprocal link exchanges.” If you run a poor website, you can hardly get reciprocal links from a good site. The real reason, you must ensure at all times that your website is up to scratch otherwise you can’t hope to take good advantage of this very complicated Internet engagement.

 

Digital Marketing Tip: Learn from Expert Bloggers

 Are you into digital marketing? Do you blog for business? Great if you do. You are simply doing what most expert marketers recommend and also do. What really matters is how successful you are in your blogging for business. Many expert bloggers know how to reach their audience with valuable content and nurture relationships with their readers. But, without digital marketing, no matter how good you think you are as a blogger, you wouldn’t have a business. Expert digital marketing pros always have intriguing stories to tell about their exploits online. Blogging newbies can always rely on many of these stories to learn the trade too.

Expert bloggers are very innovative and competitive trying to get their massages out there online. In doing this, many have perfected digital marketing and the inbound marketing methodology to get the results they want. They attract their specific target audience, convert them into subscribers and followers, and they delight them with consistently high-value content and messaging. Now that sounds really interesting, isn’t it? Depending on whether or not they sell courses or coaching, bloggers may or may not have devoted followers. Nevertheless, they know the value of serving their audience by building relationships and trust with their audience and creating content that meets the needs of their readers. That takes some doing and some expertise to achieve, the real reason they are expert bloggers in the first place.

Unarguably, what is however common among expert bloggers and internet start-ups is that both use the Internet to reach their target market. What that means is that you can’t hope to succeed as a blogger if you are not familiar with and you can’t effectively use the Internet. That is one of the valuable lessons top players in the blogging world happily teach start-ups. By following their lead, you can save the time and frustration of figuring everything out all by yourself. As the saying goes in the sports world, if you want to be a pro, you must think and act like a pro. In many cases, successful bloggers readily spend years building their brand. They and everyone else as a matter of course started at zero, the same place you are starting at now. If you follow their lead, you too can become an expert in no time at all.

Real Challenges to Success in SFI Business

From my own experience, my greatest challenge to success in SFI business was MARKETING my business. Because I was unable to market my business effectively, I faced very tough challenges in selling products at Tripleclicks and even recruiting PSAs. I found out to my chagrin that because I could not recruit real active PSAs to grow my downline, succeeding in SFI became a real challenge. This challenge was exacerbated because: 

 
- I was too shy to talk to people.
- I was not very good in Internet marketing.
- I could not advertise my business effectively.
- My budget was very low for advertising.
- I was not learning very fast.
- I was not very optimistic.
- I was not even enthusiastic.
- I thought I was not smart enough for this kind of business.
- I did not believe in the usefulness of advertising my business.

How did I overcome these challenges? I sat down and thought long and hard. You know, I even considered quitting the business at some point. My saving grace was that I turned to fellow affiliates including my upline for help. That is what changed my thinking. That is when I discovered that all these factors which hitherto inhibited me from marketing my business effectively can be overcome by deliberate efforts. These efforts include reading/learning the business thoroughly, following the rules and using the tools provided to grow your business. Your upline, your sponsors and your a2a friends can also help you out to find a way to market your business effectively. From my experience in SFI, fellow affiliates willingly give to other affiliates free tips to market their business. This is aside from the free tips SFI Admin makes available to all affiliates on very regular basis. I have over time found these tips/opportunities to be very useful and have actually been using them. My business has been on the upswing ever since.

How Doxxing Threatens Your Small Business

Every day, as the Internet deepens, the lexicon also deepens. That is how Doxxing is suddenly becoming very popular even though it has been around for quite some time. As gleaned from the Internet, “The term Dox or Doxxing is derived from the word “Document.” It originates from the practice of researching information about an individual. Doxxing is often defined as an Internet-based practice of researching and broadcasting personally identifiable information (such as names, addresses, phone numbers, spouse, children, relatives, financial history and much more) about an individual.”

In fact, such information usually forms a total very sensitive package online about any individual. If it gets stolen or falls into wrong hands, such information can be used for real time impersonation or even identity theft. If you own a small business online and somebody steals your identity through Dox packages, that business could easily be taken over (even if temporarily) and misused by using it to perpetrate fraud or scams. That is how dangerous Doxxing can be to your business.

Very commonly online, when it comes to privacy issues, people focus much more on companies like Facebook, Twitter, Google+ and suchlike social media sites. Quite often, that focus often ends up overlooking the real culprits. Many of these social media sites claim to be self censored and boast of being able to secure the personal information of their users. Even if we accept that to be true, many of their users may not be that careful with their personal information. In addition, other persons who post on their sites freely could be reckless with sensitive information when they take full advantage of the fact that many of such social media sites are interactive and very free to use. These careless postings could actually serve as sources which feed the practice of Doxxing and can lead to many different types of assaults on your business.

Now wait for it! Some companies using people-finder websites even now specialize in collecting sensitive information online and selling it to other companies. I bet you can you see the danger in that. Even though Doxxing in its earliest form was meant to gather marketing intelligence information for businesses, criminals have since latched on to it to perpetrate various forms of cyber crimes. That is why it is now a real threat to many small businesses online. Many of such businesses can easily be wiped out completely when hit real hard by cyber criminals.

Any viable remedy? Yes indeed! What to do is simple as ABC. Just protect your personal information online like never before. If you can help it, don’t allow your sensitive personal information online unless you have absolute guarantee that it will be securely protected from predators.