Tuesday, 2 October 2018
Expert Blogger Marketing Tip: Spend More Time Promoting Content than Creating it
As most bloggers know, quality and consistency are more important than quantity when it comes to content. Such good content takes time and other valuable resources to create. Even if you spend time creating very good content and people don’t get to know about it, you are simply wasting valuable time and efforts. That is where content promotion comes into the mix. Many experts believe from practice and experience that it is best to “spend 20% of your time creating new content and 80% of your time promoting it.”
If you blog, no doubt you are aware that writing and publishing content is very time-consuming. It does not end there. You must explore credible ways to get your blog out there for readers to find fairly easily. It is imperative therefore for you to find the best outlets to share and promote all the content you worked so hard to create. That is a logical expectation but sadly, not many bloggers explore this strategy to the fullest. It helps to know what social media or content-sharing platforms your targeted audience can be found. Google search techniques come in very handy here. With it, you can get to know your target buyers’ online habits. That information will enable you to develop a potent strategy to reach them on the social media platforms they can be found in record numbers. A focused content promotion strategy will help you work smarter, not harder. You get better results that way.