Effective Email Marketing Techniques

Email Marketing is one of the oldest forms of digital marketing techniques. Many marketers now believe it is “old school” but even at that, many still rely on it for their marketing campaigns. The effectiveness of email marketing is directly dependent on the email list of potential customers you have built over time. No doubt such a list takes time, efforts and resources to build. That is why when built, it serves as a very valuable asset at the disposal of digital marketers. Without a credible email list, email marketing is grossly ineffective. A simple marketing message sent to hundreds of thousands of persons in your email list has an uncanny effect of getting some good responses. The more responses you get, the higher your chances of getting good patronage for your business.

When coming up with an email marketing campaign, it pays to consider the following:

#1. Optimize emails for mobile devices. With nearly everyone now going around with mobile smart devices, optimizing emails for mobile devices is highly imperative. They increase use, patronage and effectiveness.

#2. Going straight to the point. Internet users notoriously have very limited attention life span. So, with email marketing, going straight with your marketing pitch is what works best for good results.

#3. The subject line needs to be engaging enough so that it attracts the attention of the reader. Because of limited attention span internet users are notorious for, you can’t afford to beat about the bush to get your message across. The real reason you need to get your message engaging enough with the hope of its being taken seriously at first reading.

#4. The language should be simple and persuasive. The choice of language counts a great deal on its effectiveness. If it is simple and persuasive enough, the positive response to the message appears better enhanced.

#5. Don’t forget to discuss the pros of your product/service. As a marketer, you are not just selling products/services, you are selling solutions. Your business is problem solving. A product which helps to solve real problems gets better patronage than others. Email messages must get that across very vividly even at first glance.

BOTTOM LINE: You don’t just send emails to thousands of recipients. You send emails to recipients offering to solve problems for them. That is what works to get customers through email marketing techniques.