Tips to Write a Great Blog Post

 Traffic and leads are the real essence of writing blog posts. Your blog could have everything it takes to make it important, but unless you’re significantly generating traffic and leads from it, you may be missing out on a lot of competitive advantage that other businesses are enjoying from blogging. Most marketers very well know that it is much easier to get leads when you blog than when you don’t. When you have a good blog in place, it becomes fairly easy for you to generate traffic and leads. What really matters then is how to write great blog posts capable of generating satisfactory results.

Here are some tips to get things done properly for good results.


 
Resolve to Write Great Content Always

This is a tested and proven marketing fact. When you have great content on your blog, the content becomes a resource for both your market and your industry. That’s the first step. You must write what people like to read which will benefit them in terms of information, education and even entertainment. When your content is good, it tends to go viral fairy quickly. That is when other sites will be able to link to your useful posts and attract potential leads towards you. Most marketers know this to be one hassle-free way of generating traffic and leads fairly easily.

The Opening of Your Blog Posts must Arouse Curiosity

This helps to pin down readers’ attention. Experts advise that a great way of beginning a blog is to lead with a fact, question or statistic catchy enough to hold attention. You can present the readers a problem and aim to answer it within the first few opening sentences as a way of giving your audience real value straightaway without any rigmarole. If your introduction manages to convince them enough, it could hold them to stay on and look better into your blog for the answers they are looking for. Your biggest challenge therefore is how to create a strong opening with which to win someone over in a very short amount of time to keep them reading on.

Post More Long Form Blogs

Expert bloggers have since discovered that long-form blog posting sometimes generate 10 times more leads than short-form posting. The reasons are not farfetched. Search Engines love long form blog posts more than short ones and they tend to rank them higher in their search results. Experts recommend a minimum of 350 words to as long as 1500 words or even more. These are more likely to cover more subject depths and answer most queries and concerns of readers. Long form blogs always manage to attract better traffic and even leads.

Post More Visual Content

Visual content like images, photos and videos are better at arresting readers’ attention than written content. Blog posts that contain a lot of visual content are a lot better for generating leads. Everybody likes looking at something interesting and attractive so visuals can provide more insight depth than text. More readers really gauge the meaning of any message through visuals than any other method because images really enhance posts. They help boost their appeal thereby making more people read the entire post. Images help to provide an emotional connection and a deep, personal connection with the reading audience.

Always Test Your Content Yourself

You can test your blog yourself by assuming you are a stranger reading what you have posted. You can do this by pretending that you are someone else visiting for the first time then ask yourself the following questions:

How relevant is the post to my needs?
Am I better informed about the subject matter?
Do I feel inspired enough to carry on reading?
Would I rely on this blog for information in future?
Have I seen a clear and better answer to my problem?
Does the blog make for easy reading?

If after this test your answer to all the above questions is in the affirmative, it is a good pointer that you have a good blog post out there which is capable of generating traffic and leads.

Direct Invitation to Act

A call-to-action feature is a must for any blog hoping to generate traffic and leads. It must be visible and strategically displayed on your blog in such a way that it can’t be missed or overlooked by visitors. In addition to your call-to-action, you can also embed links within your content to direct readers to relevant sign-up pages, e-books, gift tokens and even additional relevant pages and or more information.