Tips to Write Mobile-Friendly Blog Content

Mobile devices have no doubt revolutionized content marketing. A significant percentage of digital marketers now rely heavily on mobile devices to ply their trade since the world is now on the move 24/7. To reach the huge chunk of mobile devices users effectively, marketers must always find a reliable way to give out mobile-friendly content that is truly appealing to these readers. Here are a few things to thinker with in that quest.

Content Formats 

What is most important to digital marketers is to always find ways to increase the time users spend on their websites. The longer users spend on these sites, the higher the chances of getting them converted to customers. So what to do better to keep readers using mobile devices on websites longer? Just tinker with your content formats, that’s  what. There is evidence that most mobile readers prefer to read multiple content formats rather than just sticking to text. As a content writer, if you want users of mobile devices to spend more time on your website, it is best to stick to a content mix of videos, graphics, images or slideshows side by side with text content. 


 
Headlines and Paragraphs 

You can maintain the flow of your content by keeping your headlines and paragraphs short. Shorter headlines are viewed at a glance while lengthy ones most times are lost beneath the fold. The problem really lies with the size of screens of most mobile devices. The reason you must write to compress your thoughts more tightly while retaining the import of the message. The shorter the headlines and paragraphs on your blog content, the higher the chances of capturing much of the sentences on mobile devices at once.  That saves excessive scrolling around too.

Reading Patterns 

The rule is to write precisely what is easily readable on mobile devices. Reading on a mobile device is way different from reading the same content on other devices like laptops and desktops. On mobile devices, the biggest challenge is screen space which greatly limits vertical or horizontal sweeps on the devices. Many digital marketers now recognize that on mobile devices, most web readers usually view the upper right corner of a website more and that influences their reading patterns. For it to be effective, you can set out your content for mobile devices always with this reading pattern in mind.

Graphics/Images

Heavy and unwieldy images are definitely not mobile-friendly. It is best to use sizeable images and other content formats which are mobile-friendly reasonably. Overusing them is also not advisable. Images take up a sizeable portion of mobile devices’ screen space so, it is advisable to use fewer images. If there are images which do not support the point you are trying to make in your content, it is better you don’t use them at all. 

Pungent Content

To be a successful mobile content writer, you will need a complete overhaul of your own writing skills. Concise writing takes time and practice but it is very essential in case of mobile-friendly content. The point is to adopt writing skills which make your content highly compelling and your argument strong within the shortest possible space. The emphasis is to always tighten the content without necessarily shortening it so as not to lose the import of the message in the process.