5 Proven Strategies to Grow Your Business with Digital Marketing

Most marketers understand digital marketing to be any type of promotional activity you can carry out on the internet. If you have access to the internet from your computer, smartphone, or any other connected device, it is easy for you to get involved with digital marketing. Online marketers need digital marketing for their advertising and other business promotional activities on the internet. Digital marketing concept has grown and expanded in recent times to include a wide variety of online activities, platforms, and methods online marketers depend on to do business successfully on the internet. To get the best of the internet, you need digital marketing strategies that are effective and result-oriented. These are strategies which somehow help your business to be easily found on the internet. If people cannot easily find your offers on the internet, it will be very difficult for your business to succeed online.



These here 5 digital marketing strategies appear to be very popular with digital marketers because of their effectiveness.

1.  Content Marketing

In internet marketing, content is king. It is imperative therefore for you to habitually and regularly create high-quality, engaging, valuable, and properly optimized content to promote your business.  Such content can be presented in form of website articles, blogs, social media posts, podcasts, videos, and much more to your readers. This is the reason why content marketing is a very important digital marketing strategy used by most online marketers. They depend on content creation and sharing as a very effective marketing strategy to help lure customers to their websites to do business therein.

2. Search Engine Optimization, SEO

SEO involves the use of carefully selected keywords on your website to make it search engine friendly. If correctly used, search engines tend to rank such pages high on their SERPs. A high ranking translates to good organic inbound traffic to the website. When it comes to digital marketing, optimizing content for search engines is one strategy that is way too important to be ignored. Your website must thrive on effective SEO practices even if you are creating a blog post, social media comment, YouTube videos or any other promotional material for the website.

3. Pay-per-click Marketing, PPC

This is one strategy marketers rely on to get traffic to their websites by way of paid ads. Google AdWords system gives marketers the opportunity to take this advantage. It is a way of telling Google search engine to send to your website all inquiries pertaining to specific keywords and or phrases which you’ve chosen and you pay for each click that comes your way as a result. This is a more direct way of getting traffic from Google than organic searches which many digital marketers rely on because it is free. Thus for PPC, every time someone clicks on your ad associated with some specific keywords and or phrases, you pay for the service. The advantage is that Google AdWords buy visits to your website more quickly and regularly than what most organic optimization practices would. For some low ads budget businesses though, PPC could get really expensive if you are unable to manage your campaigns effectively or if you deliberately target high-value keywords.

4. Email Marketing

Email marketing may now sound like old-school strategy but it is still very effective if properly used. The drawback is usually from spam mails which some email channels have devised effective ways to filter out from the mails they deliver. You can find your way around spam and rejected mails by using the services of reputable email subscriber companies or building your own email list which takes time though. Email marketing remains one of the most effective ways of digital marketing and the results can be amazing. People in your reputable and vetted email list already know about your business and may even be eager to hear any new development from you. Such people are more likely to take positive and deliberate action when you present them with new opportunities and or products by email.

5. Social Media Marketing, SMM

SMM is becoming increasingly popular worldwide because of the ease of use and sharing of information. It is because of this quicker form of content marketing that SMM continues to grow in popularity. It is quite simple really! All you need do is to open free accounts in some of the most popular social media platforms like Instagram, Twitter and Facebook, then schedule regular posts on these platforms. That way, they can help you to quickly build your audience, generate leads, and convert them to customers/clients and of course sales. Social media marketing includes optimization and paying for placement at the top of the SERPs of search engines. The results are always very encouraging.