Tips to Optimize Conversion Rate on E-Commerce Business

If you are selling out of some e-commerce platform, you will always want to make sure that your website visitors complete some certain desired actions. The rate at which these visitors complete these actions to become customers is referred to as conversion rate. The higher this rate, the better business your e-commerce site is doing. Conversion rate is a direct indicator of how many new customers you can acquire and how many potential leads become available for nurturing to full scale customers.  High conversions rates show that your brand is attractive and viable, a direct consequence of great, enjoyable and memorable consumer experience on your website. A typical worthwhile experience which they’re unlikely to get if they do business with some other e-commerce site! With the right strategies, it is possible to positively increase your conversion rate. If you let it be known from your website activities/actions that you have real value to offer and you offer it seamlessly, customers rarely forget who you are and where to find you. You get very good return business as a result.

Here are some handy tips to help you optimize your conversions if you’re doing business out of some e-commerce platforms.

Set Conversion Benchmark Targets

Setting benchmark targets in anything you do in e-commerce business is always a good strategy. In that quest, conversions always cover a fair amount of ground when referring to various benchmark targets to achieve. Some of such benchmarks may be very simple and some a bit complicated but they all have to do with numbers and timing. You can accurately get the rate of conversion by dividing the number of conversions by the number of website visitors. When you factor timing into it, say in hours/days/weeks/months, it becomes a set benchmark which you can work towards to determine how good you are doing. What this means is that you can accurately evaluate how well your campaign is going and be able to identify if and when your conversions are growing or not.

Deploy Onsite Call-To-Action Tools

Characteristically, many internet users are always doing multiple things online.  That gets them really busy selling, shopping, socializing on social media, reading and reviewing emails. When surfers land on your e-commerce web page, you need something like a call-to-action to remind them to do business with you before they exit the page. That’s where pop-up reminders become very handy. For effectiveness and better results, a call-to-action on every page of your website and as a pop-up reminder helps visitors remember what to do. If they take the hint, that action can easily translate to a conversion and sale. For good results, make sure your call-to-action pop-up unfailingly helps to remind your website visitors when exiting to reach out if they have any questions/inquiries about any products you are offering.

Use On-Platform Analytics Tools

Analytics are online marketing data gathering tools to help gauge your performance. When deployed on e-commerce sites, they are immensely useful for gauging what your customers want and what they are searching for within your store. They can help categorize your site visitors and even their geographical locations using the terms these visitors type into the search bars of your site. This is exactly why for SEO reasons, your product description must include a word/phrase customers are seeking to search for the product.

Optimize Product Images and Videos

Since major search engines have found a way to index images/videos, it has become imperative to optimize them. Optimizing product images helps to show the relative scale of the product, the brand name, relevant details and evidence of authenticity. This is the information which helps search engines to index these images for easy search. In addition, there is more relevance to the message when the branding is consistent in the images/videos of your products. That is where quality really matters. If you cannot guarantee professional quality of images/videos from your in-house efforts, you can outsource to professionals who can guarantee quality and ease of optimization.

Simplify Your Checkout Procedure

In e-commerce marketing, this is a given. The easier it is for customers to complete checkout procedures on your site, the friendlier your site is to customers. No shopper ever wants to get involved with complex checkout procedures. The easier it is for them to select a product, add to a cart, confirm a shipping address, add a credit card, and make payment with easy finish notice, the better for most customers. The simpler and easier this process is, the better for your e-commerce business. An easy checkout procedure also helps to reduce abandoned shopping carts which can negatively impact your numbers. To really simply your checkout procedure, you can customize your checkout process to a single page. That in essence creates an ideal checkout page for your e-commerce website.