Top Online Marketing Tips for Strategic Marketing

The Internet has caused fundamental changes in the ways people do business around the world. These changes have greatly manifested in our social interactions, cooking and eating habits, living habits, traveling habits, dressing habits, fashion sense and lots more. Strategic marketing readily takes advantage of these changes to market online. This involves, product promos, audience targeting, customer interaction, shopping and brand marketing. Here are tips that come handy in strategic marketing.

Strategic Social Media Marketing

Nearly everyone is now on social media. Online marketers have quickly taken note of this development and they are taking advantage of it to do good business. With almost 70% of the internet users now spending over 2 hours on social sites daily, marketers now know where to take their marketing pitches for better results. On popular social platforms like Twitter, Instagram, Facebook and YouTube, it has become very easy to engage a vast number of the audience at once to receive your marketing messages. With in-house analytics peculiar to these sites, you can accurately measure your progress as you market along. Compared to any other form of content, creating social content is relatively easy and propagation can go viral in no time. This strategy greatly helps your marketing efforts no matter how modest.

Leveraging PPC Ads

Irrespective of whatever products you are marketing, using pay-per-click, PPC ads for advanced targeting can be a critical strategy for your marketing efforts. You can smartly morph PPC ads as a good strategy to target specific customers. Even though PPC ads may be a bit more expensive than other display ads, they tend to yield higher returns on investment when compared to display ads. This is one more strategy that yields good results.

Strategic Video Content Marketing

Compared to other content marketing efforts, video content marketing yields very good results if strategically used. Video content can easily go viral and are one of the most shared and hugely consumed forms of content over the Internet and social media sites. When strategically used on social media sites, videos tend to have more shares than text and images based posts combined. These results are achievable only when the videos are shot with an enticing and captivating intro, eye-catching title and a cute CTA to aid the video watchers take some beneficial actions to your business.

Strategic Problem Solving Campaigns

For marketing strategies to be effective, they must focus directly on how best to solve pressing problems for your customers. The best strategy is to use communication and marketing channels that can effectively reach your audience to deliver your marketing messages. Taking your marketing messages directly to where your audience is tends to get the best results.

Methodical and Consistent Campaigns

Making sure you are methodical and consistent in your marketing campaigns is what quickly helps to build trust. That is one good strategy for your marketing success. By focusing on things that are unique to your business and methodically pushing your marketing narrative along those lines, you can easily have a lasting impression on your customers. Yet another strategy that gets results.

Strategic use of Mobile Devices in Campaigns

From Google reports, about 60% of people now access the Internet from their mobile devices. This is because most search engines and apps now work perfectly on mobile-friendly interfaces. With Google recently announcing that it will focus on mobile versions of sites to rank and index them, marketers can now strategically use mobile devices successfully in their campaigns.  When marketers design their campaigns with mobile devices as central focus, it helps them to stay ahead the competition in most cases.

Strategic use of Reviews/Feedback

Marketing reviews are just like word of mouth in today’s digital marketing world. Some online research reports indicate that about 80% of internet users trust online reviews similar to personal recommendations. Such reviews greatly influence their buying decisions. In addition, user-generated content, be it reviews, social posts, or feedback, plays a very vital role in getting referrals. For strategic marketing, even if a review is negative, responding quickly and politely to it is good for business. If you are quick and polite to address issues of concern from reviews, you can win back the confidence of skeptics and set a very good example to impress other visitors. This is good for business.