Potent Ways to Promote and Grow your Blog

Promoting your blog to give it online authority and a good following is a long term process. It is not even a one-time event or action. It takes processes, strategies and deliberate actions to get your blog noticed among the over 600 million active blogs online. If you want to grow your blog, be prepared to promote it as much as you can. To promote your blog, one of the most effective strategies expert bloggers recommend is to work to create as much valuable content as possible and syndicate the content in as many places/channels as possible. That way, the content stands a very good chance of reaching more people. The more people read your content, the more traffic you will get back to your blog. That appears to be the main objective of promoting and growing a blog. Here are some of the promotion techniques.

Use SEO to Promote Your Blog

If you want to get good organic traffic to your blog, you must think Search Engine Optimization, SEO to promote it. SEO is one very effective way to promote your blog on search engines. The higher the blog ranks on the SERPs of search engines, the more people see it. The more people see it, the more traffic the blog receives. Most content marketers rely on blogs to reach new customers and keep existing ones coming back for more. If you research your niche keywords well enough and take advantage of a keyword planner, you can carefully use these keywords on your content to optimize it. With a good SEO on your blog content, the chances of its ranking higher on major search engines particularly Google increases. By deploying the right SEO techniques as listed below, you can promote your blog with SEO to get amazing results.

Some Potent SEO techniques to Promote Your Blog
•    Create Valuable Content People Want to Read
•    Make Your Content Better Than the Competition’s
•    Optimize for Mobile Devices
•    Guest Post on Other Blogs
•    Create a Backlink Strategy
•    Optimize for Voice Search
•    Use more Long-Tail Keywords

Use Social Media to Promote your Blog

With presently over 4.5 billion active users on social media, it is one great place to promote your blog. The platforms are hugely popular and some of them have in-house tools bloggers can take advantage of to promote their blogs. Aside the huge popularity of social media platforms, the ease of sharing content/info on the platforms and the ease of interaction and communication is great for bloggers. Among the very popular social media platforms like LinkedIn, Pinterest, Instagram, Twitter and Facebook, you can easily share your content with a huge number of people because the platforms allow people interested in what you have to say to follow along and keep pace with your posts. That way, the platforms can be highly effective to drive traffic back to your blog.

Last Line

Blogging is essentially a painstaking effort to write quality content regularly and build a strong community around your blog. Giving your blog a strong online presence to grow it for traffic purposes is what follows next. That is where promoting it multichannel becomes hugely important. The foregoing techniques are quite handy to do so effectively.