3 Practical Ways Digital Marketing Can Help With Advertising to Attract Local People

Recent Google reports indicate that over 90% of its users regularly search for local businesses. Now that is quite awesome and a very huge volume of search information.  Smart digital marketers cannot afford to ignore that vital information. The reason is simple. With the growth of the internet coupled with changes in consumer behavior, most consumers now habitually search for products online to find out where nearest to them they can find such products. Digital marketers quickly latch in on that to refocus their advertising to local consumers. They tend to do better business when they deliberately target local people, who are geographically around them. Deliberately targeting ads at such people becomes hugely rewarding business-wise.

Here are three ways small businesses can target local consumers with advertising.

01. Take Active Part in Community Events

Every local business inevitably draws patronage from local consumers. So, anything they do with and in the community usually benefits the businesses in the short and long term. Local businesses need to support their communities because they are part of the communities.  Being active in community service is good for business, as most small businesses very well know. Helping and giving back to your community usually secures very valuable ads mileage for many businesses. You can sponsor community service events for your community and your business benefits even if you did not expect to sell anything from the sponsorship. The community naturally gives back to you by patronizing your business.

02. Advertise with Local Targeting

People now search online for businesses near them first before they look elsewhere. Optimizing your website for local searches helps to target local consumers. However, if you rely only on organic engagement, it is difficult to reach a large number of people at the same time. That is why it is imperative to combine direct advertising with local online marketing for best results. For this reason, you must endeavor to be active in both social media and search engine advertising to promote your business locally. That is better enhanced if you focus on and target the community you are known and the language the community speaks to help create familiarity and ease of doing business.

03. Build a Loyalty Program

As experienced digital marketers very well know, digital advertising is not only to gain new customers. It is much more. You can do better business with returning customers than new ones. So, it is smart for business to always explore viable ways to retain current customers. That is where customer loyalty programs become very handy. When you remember customers, they in turn remember you. If you are loyal to them, they reciprocate by being loyal to you. Discount coupons, promos, outright gifts, buy-two-and-get-one-free rewards to returning customers help to cement customer loyalty.  A loyal customer is not only good for further repeat purchases; he is also a reliable brand ambassador and a most dependable word-of-mouth advertiser for your business.