How to Boost Your E-Commerce Site's Conversion Rates

If your e-commerce site is getting good traffic but is not converting well enough, you have a marketing problem on your hands. What that means is that out of the two ways of generating sales with an e-commerce site, one is doing poorly. Since the traffic your website receives is satisfactory, your focus should be on how to increase the conversion rate of the existing traffic. That requires some marketing skills if you want to get more sales from your existing traffic. 

These tips will help you with the skills to increase your site’s conversion rate.

Make Your Product Pages User Friendly

Online surfers are always notoriously in haste. Your best chance of making a conversion when they hit your website lies in the fleeting seconds they spend on the site. That comes about if you are able to hold their attention a little bit longer on your product page for them to take positive actions. To enhance that, you must think and put yourself in the shoes of your website visitors. That is, if you are a shopper yourself what holds your attention in a product page? Take into account the things you look for when you shop online and be sure to have those things in your product page. Because a product page is usually the last stop of online shoppers before a purchase is made, make sure yours has very high quality description text and high quality original photos that present your product in a very appealing way. You can throw in any other aesthetics that clearly differentiates your site from your competitors’ sites. If you splash in fair and competitive prices as well as good shipping policies, the conversion abilities of your website will be greatly enhanced.

Make your Website’s User Experience Great

Your e-commerce website converts well if it is usable and user-friendly. You must make it a priority to spruce up your website well enough to ensure it provides a great and memorable user experience. Make sure that your site is doing everything right from a technical standpoint. Just tick off the technical expectations of your website and be sure that they do not only do what they are meant to do, they do these things very well and fast enough. Here are some technical things you must check off right.
1. Good website design and hosting.
2. Website security.
3. Website aesthetics and general appeal.
4. Loading speed.
5. Mobile-friendliness.
6. Navigation.
7. Check out process.
8. Available payment options.
9. Communication/feedback and CTA buttons.
10. Customer support.
It is not advisable to depend solely on conversion rates to determine whether your site is providing a good user experience or not. Collect and study the data of your visitor metrics. You can get great insights from there about user experience. If your site has a high bounce rate or the average visit duration is too short, it is a pointer that something is wrong with the user experience your site is providing. In that case, you can go through and spruce up the above technical details once more.

Build a Mailing List in Your Digital Marketing Strategy

If you blog for business as is expected, you may get good traffic but if this traffic is not converting well, you cannot make good sales. Your blog merely provides good informational content to attract all sorts of visitors but it is the commercial content which your product page provides that helps conversion more. What that means is that technically, your blog and your product pages are ranked by search engines for different search terms. That poses some technical challenges no doubt because you must have to isolate and market to people who are interested in buying products. Using your mailing list to send marketing messages by email helps that process a great deal. If you manage to stay in the minds of people who may buy your products through effective use of emails, you make better sales from that effort. However, for best results, your email marketing messages must be direct and professional to avoid being spammy. A good mailing list takes time and efforts to build but it is a very valuable marketing asset to marketers when in place. If you build one in your marketing strategy, your website will convert more. To build a credible mailing list, you can get your website users to voluntarily leave their contact email addresses with you in exchange for some value you are offering. Such values include eBooks, Discount coupons, Gift cards, Quiz draws, Token gifts, Newsletters, Research findings, Poll results and so on.