Here are a few things you can do differently while applying creative thinking in your marketing campaigns.
Have a Creative Plan: Your marketing plan must be sufficiently creative to get good results. Right from the outset of your marketing campaign, that plan must be set up and diligently followed. Your business can only be as good as the digital marketing campaign you are working with. That is why you cannot afford to ignore a creative digital marketing plan for your business. You need it to get more traffic, more leads, more customers and better sales. A creative plan allows you to better track how your marketing campaigns are progressing and to make changes and adjustments where necessary as the campaigns progress. The lessons from these efforts allow you to creatively experiment with digital marketing campaigns that work best for you and to decide what to retain and what to discard.
Think Out of the Box: Yes indeed! Thinking out of the box on its own is creative thinking. It is through this method you can get to find ways to do things differently from what others are doing even if you all are doing about the same things in your marketing activities. To stand out from the crowd and be different, you must think differently with a view to trying different strategies to determine what works best. If you think outside the box, you will no doubt discover that there are numerous ways to promote your business, get traffic and leads, attract new customers, entice repeat customers and do better business. Without creative thinking into your marketing strategies, getting some traction in a fiercely competitive environment is always an uphill task.
Create a Viral Marketing Campaign: The prayer of most marketers is to always have marketing campaigns that go viral. So, you can start using creative digital marketing tactics even before your business website starts to get good organic traffic from search engines. The way to go is social media where nearly everyone appears to be these days. If you create accounts in the popular social media sites such as LinkedIn, Facebook, Instagram, Twitter and others, you can take advantage of their huge popularity and easy interaction with the audience to promote your business, get leads and even customers. This is because, as soon as you create accounts on most social media sites, you can leverage their immense popularity to create viral digital marketing campaigns.
Nurture Customers Creatively: What this means is that it is OK to do most of what others are doing in their customer relations, but yours must be creatively different. You know why? Most customers are more prone to remember any business that they know to be sufficient creative in its digital marketing campaigns. The difference may be little but significant enough to be noticed by customers. This you can do not by trying to reinvent the wheel most times but by exploring creative ways to blend relatively new ideas with some old ideas to redirect your marketing campaigns. Innovative and creative customer relations can make that possible because how your customers feel about your business is directly proportional to how much business they do with you.
Creatively Build a Mailing List: Your email marketing efforts cannot yield good results if you do not have a credible mailing list. You can build your email list creatively. Smart marketers use creative digital marketing tactics to capture customer's contact/e-mail addresses. From the homepage of your website, you can offer items of value that are perfect for capturing visitor’s attention. Items like eBooks, research data, privileged info, how-to videos, entertainment infographics and suchlike items can be offered free in exchange for the contact addresses of your website visitors. That is really creative no doubt.
Use Creative Digital Media: Creative digital media is quite essential to achieving your business goals. Every digital marketer must always explore every avenue to leverage the enormous powers and tools of the Internet to promote products/services. If you cannot creatively take advantage of the internet to push your products/services, your competitors will readily do so to your disadvantage.
Creatively Evaluate Your Marketing Strategies: Digital marketing is always a continuous 24/7 process because of the power of the Internet. For this reason, you must stand ready to constantly and continuously evaluate your marketing strategies. That allows you to quickly detect which strategy works best and which isn’t. Based on that info, you can easily innovate and adapt as necessary if you want your business to survive. Creative Internet marketing strategies don't only build traffic; they build customer loyalty as well. So, as your customer base grows, your sales/profits grow in tandem.
Blog Creatively: Only creative content marketing by way of blogging that tends to get good results. Therefore, you can be deliberately creative by writing and posting only articles and blogs that focus more on your business niche or industry. Provide valuable, informative and educational info and offer good advice that significantly benefits other people coming over to your website. That is one very effective way to let others know about your business and to attract new leads and customers. Creative blogging provides info that attracts the interest of others in your business. If you do this consistently, your digital marketing campaign gets good results from such efforts.
Market with Creative Ads: Creative ads are usually not too difficult to create and they get good results. You only need a bit of innovation and good thinking to come up with fantastic ads. If however you aren't sure how to create effective ads yourself, you can depend on online tools and software to help you out. Alternatively, you can hire the services of freelance writers to help you. One DIY approach that works is to create a commercial for your website and upload the video to YouTube. You then use your e-mail signature feature to encourage others to click through to your website. As you promote your website, you get more clicks on the video and consequently more leads and conversions.
Final Thoughts
Most digital marketers do about the same things to market their products/ services, but it is marketers who do these same things a bit differently that tend to get the best results. Those are the creative marketers. Customers must appreciate that creativity by their own responses for it to be judged effective. That means, your creative digital marketing is not about what you want but about what your customers and prospective customers want. For effectiveness, creative digital marketing should not overtly aim to sell things to customers. It must aim to help customers solve their pressing problems.
