4 Must-Do Things to Attract more Prospects to your Digital Marketing

Digital marketers can be extremely busy particularly through certain seasons. That at times prevents them from really thinking through the digital marketing tactics they really need to generate leads and sales. If these tactics do not allow them to better connect with prospects online, their effectiveness is greatly impaired. That is not a desirable situation. The way around this scenario is to deliberately invest a little more time and attention in their digital marketing strategies by doing more of the following activities to help them connect better with prospective customers.

1. Reputation Management

A good online reputation translates to good online business. Your online business reputation begins from the design and layout of your business website. That is where you put out marketing content that attracts reviews. Major search engines like Google really care about business reviews and by the way so are your customers and prospective customers too. Online reviews are reputed to drive local pack rankings for businesses through SEO. Getting ranked high on Google SERPs is hugely dependent on these reviews. Review ratings are the biggest drivers of clicks in local SERPs of Google. So, managing your online reputation is inclusive of all digital activities you have to undertake repeatedly to ensure your business website makes it high in these SERPs. For a business owner, it helps your business to respond to every single one of these reviews in a timely manner. If your replies show some empathy and care, it helps your online reputation a great deal. How well you handle reviews can help build trust with your customers and that translates to good business.

2. Search Engine Optimization (SEO)

Habitually, major search engines like Google are constantly updating their algorithms. These algorithms help search engines to look for certain qualities within websites to determine if the sites are well suited to answer a searcher’s queries. To take advantage of this technicality, you must keep your website up to date with proper SEO to show search engines that your website is game for search queries. That however requires a bit of investment of your time and resources to get it done so as to keep it in a state of full compliance at all times. Doing so allows search engines to rank your site high in their SERPs to enable it benefit from the organic traffic search engines can send to it. That is a very valuable type of traffic and it is free to boot. For best results, it is recommended you supplement a strong SEO on your website with some other traffic strategies.

3. Social Media Marketing

If your business is not on social media, take steps to get it there as soon as convenient. Social media can be great for your business particularly in terms of getting traffic, online authority and reputation management. Since more and more people are spending time on social media, it is now one great place for digital marketing particularly within the very popular platforms like Facebook, Twitter, LinkedIn, Instagram, Pinterest and the likes. It is smart marketing therefore to have a social media marketing strategy for your business and to devote a portion of your digital marketing budget to social media advertising as a supplement.

4. Paid Digital Advertising

To set a strong foundation for your digital advertisements, first you must get SEO right on your website.  That is what tells search engines that your website contains what web searchers think they’re going to find. Pay-per-click, PPC ads, one of the most popular digital paid ads works with SEO to get specially targeted traffic back to your website. Digital advertising requires marketers paying to show their ads to internet users on various networks such as Google, Social media platforms and Microsoft. These paid digital ads come in two main categories, Search ads and Display ads. Both are huge traffic pullers when paired with data science and internet technology which allow you to prudently allocate your digital marketing spend to the highest performing campaigns and advertising channels as determined from your analytics results.