4 Must-Do Things to Attract more Prospects to your Digital Marketing

Digital marketers can be extremely busy particularly through certain seasons. That at times prevents them from really thinking through the digital marketing tactics they really need to generate leads and sales. If these tactics do not allow them to better connect with prospects online, their effectiveness is greatly impaired. That is not a desirable situation. The way around this scenario is to deliberately invest a little more time and attention in their digital marketing strategies by doing more of the following activities to help them connect better with prospective customers.

1. Reputation Management

A good online reputation translates to good online business. Your online business reputation begins from the design and layout of your business website. That is where you put out marketing content that attracts reviews. Major search engines like Google really care about business reviews and by the way so are your customers and prospective customers too. Online reviews are reputed to drive local pack rankings for businesses through SEO. Getting ranked high on Google SERPs is hugely dependent on these reviews. Review ratings are the biggest drivers of clicks in local SERPs of Google. So, managing your online reputation is inclusive of all digital activities you have to undertake repeatedly to ensure your business website makes it high in these SERPs. For a business owner, it helps your business to respond to every single one of these reviews in a timely manner. If your replies show some empathy and care, it helps your online reputation a great deal. How well you handle reviews can help build trust with your customers and that translates to good business.

2. Search Engine Optimization (SEO)

Habitually, major search engines like Google are constantly updating their algorithms. These algorithms help search engines to look for certain qualities within websites to determine if the sites are well suited to answer a searcher’s queries. To take advantage of this technicality, you must keep your website up to date with proper SEO to show search engines that your website is game for search queries. That however requires a bit of investment of your time and resources to get it done so as to keep it in a state of full compliance at all times. Doing so allows search engines to rank your site high in their SERPs to enable it benefit from the organic traffic search engines can send to it. That is a very valuable type of traffic and it is free to boot. For best results, it is recommended you supplement a strong SEO on your website with some other traffic strategies.

3. Social Media Marketing

If your business is not on social media, take steps to get it there as soon as convenient. Social media can be great for your business particularly in terms of getting traffic, online authority and reputation management. Since more and more people are spending time on social media, it is now one great place for digital marketing particularly within the very popular platforms like Facebook, Twitter, LinkedIn, Instagram, Pinterest and the likes. It is smart marketing therefore to have a social media marketing strategy for your business and to devote a portion of your digital marketing budget to social media advertising as a supplement.

4. Paid Digital Advertising

To set a strong foundation for your digital advertisements, first you must get SEO right on your website.  That is what tells search engines that your website contains what web searchers think they’re going to find. Pay-per-click, PPC ads, one of the most popular digital paid ads works with SEO to get specially targeted traffic back to your website. Digital advertising requires marketers paying to show their ads to internet users on various networks such as Google, Social media platforms and Microsoft. These paid digital ads come in two main categories, Search ads and Display ads. Both are huge traffic pullers when paired with data science and internet technology which allow you to prudently allocate your digital marketing spend to the highest performing campaigns and advertising channels as determined from your analytics results.

How to Handle Prospects and Affiliates Who Expect to Get Rich Quick

In SFI business, handling prospects and affiliates who expect to get rich quick is where your leadership skills come to the fore. These people are human beings who probably have a very wrong notion about what SFI is. Your duty is to let them know what SFI is all about as skillfully as you can. You should be very patient with them while using your leadership skills to educate them to have a change in their mind-set. You must provide leadership while leading by example yourself. If you believe that you too can get rich fast in the business, it is near impossible to teach any other person something different.

Preach patience and skillful diligence to your affiliate team members letting them into your own personal story and experience in the business. If they believe in you and trust you, there are very bright chances that they will act the way you prescribe.

Direct them to study “SFI rules of success” found on this link: https://www.sfimg.com/ROS/ROSBizLikeBiz

Draw their attention specifically to “Rule 20” which preaches patience and perseverance. Emphasize it to them as the rule states that “Building a successful business will require persistence and determination. Though many would like you to believe otherwise, there's simply no such thing as "get rich quick." So it is in SFI business and the founder himself Mr. Gery Carson identifies with that position in no unmistakable terms.
 

What Prospects Should Know About SFI Business

I believe it is much better to provide prospects only a brief overview of what SFI business is about. That is probably why SFI provides “SFI Basics” to complement the details in the LaunchPad lessons. All you want is attention and a brief overview is enough for you to get it.

Your first encounter with a prospect is only rewarding if you manage to “arouse” their interest. That is exactly what a brief overview of SFI allows you to do. Once their interest is sufficiently aroused, you can proceed to more details with a view to getting them enrolled in the business. The rule of thumb is to use a lady’s skirt as a guide. “It should be long enough as not to be boring and short enough to cover the essentials.”

My own take therefore is that a brief overview of SFI is all you need when you want to give information about SFI business to prospects. 

Why Your Approach for Attracting New Affiliates is Not Working

The first question that comes to mind here is to ask, why is your current approach not working? If really it is not, the most logical thing to do is for you to change your approach. In SFI business, we are always advised to discard what is not working for us and to do more of what works for us. That may look very simple but many affiliates do not do so that is largely why they remain stuck in a dead end alley for much too long. 

 
As Zig Ziglar likes to say, “Successful people do not do different things, they do things differently.” That is why they are successful. All SFI affiliates do virtually the same things. But, it is only those affiliates who manage to do these things differently that get to succeed in the business.

To tackle the matter more directly, I will advise you to review and re-strategize on:

1. Your promotional methods.
2. The media you use.
3. Your approach to prospects.
4. What you promise/offer your prospects.
5. Methods of approach.
6. Who you approach.
7. How you approach them.
8. The tools you are using in your approach.
9. What you do and what you omit to do.
10. Your level of aggression/anxiety when prospecting. 


 
To get favorable results from the above, just review the numerous promotional methods SFI recommends. Find out from experience what works for you and what doesn’t. Do more of what works and your situation will change for the better. Just remember, as one SFI Success Rule says, “Some will, some won’t, so what? Next?” What that means is that you should not be discouraged if you are not succeeding with recruiting new affiliates for now. It could be that you have not been lucky yet to meet good prospects. That means, you could succeed later with better efforts/strategies.

I have no doubt about that, so believe me.