Why Consumers Tend to Ignore Some Marketing Content

Content marketing is one of the most powerful strategies digital marketers can effectively use to cultivate beneficial relationships with existing followers and to reach new customers. The snag is, far too many brands/marketers neglect or fail out rightly to utilize this powerful technique effectively because many consumers tend to ignore their content. For best results, there is always the need for brands/marketers to deliver more valuable and engaging content to their customers. If you are a digital marketer, you’ll have a much easier time meaningfully engaging your customers if you pay due attention to the following marketing mistakes many marketers often make.

 
Poor Headlines on Content

The antidote here is to always ensure you use attention-grabbing headlines and CTAs, Calls-To-Actions in your headlines. No matter how good the content you create is, many consumers couldn’t care less about it if they don’t notice it. Only attention-grabbing headlines and CTAs on your content are effective enough to arrest the interest of your consumers most of who usually have only about two seconds or even less for them to be convinced to check out your content. Therefore, the more powerful headlines and CTAs your content has, the more likely it will get the attention that it deserves from consumers. Credible research evidence shows that about 80% of consumers read the title of a webpage, but only 20% read the main post afterwards. That is instructive.

The real objective of a content marketing strategy is to make sure your content marketing campaigns gain the right traction. This you can do by ensuring that your consumers pay more attention to your content and do not ignore them outright. You must therefore make sure that each and every content piece you create gets the right attention it deserves among your target audience.

What to do to get this result:

- Test different strategies to see which kinds of headlines draw the most attention and get the most clicks for your unique content pieces.
-Always use properly optimized headlines that are much more effective at engaging readers.
- Make sure that your headlines are long enough to draw attention and convey your message without being unnecessarily verbose.  
- Use more power words that prompt better curiosity with your readers.
- Use more of list posts which are shared about twice as often and are read more often as other types of content.

Poor Knowledge of Your Audience

It is virtually impossible to market effectively to an audience you neither know nor understand. Knowing your audience well enough will enable you to better focus your marketing messages on their needs. Because your entire marketing strategy needs to revolve around your customers and their needs, you must ensure your content is fully tailored towards them if you don’t want them to ignore it.

What to do to get this result:

- For effectiveness, you must deliberately focus every single piece of content you create on the needs of your consumers.
- You need to clearly define your target audience. This means that you must specify the demographic that you’re trying to reach right at the planning stage of your content marketing strategy. 

 

- The voice/tone you use in your marketing message must clearly resonate with the audience that you’re trying to reach.
- You must clearly identify your customers’ problems and use your content to offer the solutions they’re seeking.

Excessively Self-Promotional

Never make the marketing mistake of being excessively self-promotional if you do not want your consumers to ignore your message. There is usually a very fine line between proving that you’re cool with your brand and endlessly boasting about it. You must strike a distinct balance between both if you do not want your consumers to simply dismiss your messages out of hand. That is usually a clear possibility because most readers appear to be really skeptical and suspicious of overly-promotional content.

What to do to get the best result:

- You must better engage with your readers and earn their trust. To do this, you need to maintain a certain level of objectivity.
- You can accomplish this and earn more of their trust by using quotes and studies from other brands or by leveraging unbiased user-generated content.
- Your promotional messages must be subtle and supported by valuable content at all times.

Wrapping Up

As a digital marketer, if your content is not attracting the right engagement, it must be for a reason. The most plausible reason is usually that consumers are ignoring your content. If that is case, the foregoing tips can really be of help to enhance your customer engagement. Do not ignore them if you are really desirous to move your digital marketing activities to the next level.