Featured post

6 Common Types of E-Commerce Fraud Threatening Online Shopping

If you run an e-commerce store and you are desirous to stay ahead of inevitable online threats, protect your business revenues and preserve ...

Friday, May 27, 2022

Affiliate Marketing Needs You Must Never Overlook

Affiliate marketing work table with a computer, smartphone, notepad and pen, milkshake cup and a potted plant.
In affiliate marketing, if you know what to do and how to do it, it can save you several valuable hours of hard work before you start making money. If you don’t know what you are doing, you can spend a huge amount of time trying out bad strategies and promoting low paying products. Here are a few of such needs.



You need to carefully choose the affiliate products you wish to sell. If you like the products and you have bought and used them yourself, the better. Doing so is a good affiliate marketing policy since you can more easily create content around something you’re interested in and know well. In addition, you must make sure there is a need to settle for high value products as against low value products. High value products pay higher commissions of about 30%-50% on sales while low value products pay commissions in the range of 10% or less. A high ticket product sale can earn you the same as by selling hundreds of the lower value items. It is best to use subscription products, high ticket products and a product range, rather than low value products which only offer single commissions. With a product range you can benefit from subscription products, one off commissions and high ticket sales. In addition, you can also benefit from a built in sales team, who close sales on your behalf.

Most marketers prefer free marketing strategies unaware that if they use a product range, paid marketing strategies are much more within reach. With a high ticket product range, it is much easier to make a profit while running paid marketing. With it, market growth is much easier too. This is because once you’re profitable and you are running paid advertising campaigns, you can scale up quickly by simply increasing your marketing budget. If you rely only on organic and cheaper marketing strategies, scaling up is much more difficult.
 
Affiliate marketing as a business concept may look simple and many people believe they can always go it alone. That’s not quite true. To succeed better and faster in the business, you need professional help because it is quite difficult to build a successful online business from scratch. You need professionals with the technical know-how to help you build a user-friendly website, host it, optimize it and position it for effective marketing purposes. However, if you know how, you can build and host your website yourself with the help of online software. You can also get valuable help from fellow affiliates, friends, family members, coaches and mentors. You can look for help any and everywhere. If you join a community of online business owners, they can help you to build the much needed self confidence that you too can succeed in affiliate marketing. Now that’s one huge help many marketers never quite recognize as such.

 

In affiliate business, you need automation to save time and money and still get very good results. What readily comes to mind is Artificial Intelligence, AI. For communications efficiency, just get an email autoresponder. This is one great software that allows affiliates to collect emails from a website and automate the delivery of email messages to the email list they’ve built over time.  Because most customers will often need several contact points before they make a purchase, an autoresponder becomes highly valuable to keep them constantly engaged through AI.

As most marketers very well know, a single landing on a website rarely generates a sale. On a website, a visitor only has a small window of opportunity to make a buying decision. You can latch on that small window of opportunity to make a sale through autoresponder. Because you have your visitors’ email information on your email list, you can extend this time period by weeks, months or even years through constant customer engagement through autoresponder.

Last Line

Even though statistical data indicate a drop-out rate in affiliate marketing to be close to 95%, it is still a business you can make money from if you follow the rules diligently and work hard at the business. Always remember the reason you’re in the business, find a good affiliate program, do the needful and stick to it, you’ll be OK.

No comments:

Post a Comment

Please leave a comment. Thank you.