1. Professional Look: Online, your website is your business window in the internet. That is where customers and potential customers first make contact with your online business. If the website you are running your business out of is well-designed and attractive to customers, it helps to give your business a more professional look. It also shows a sign of seriousness, authenticity, reliability and approachability.
2. Saves Customers’ Time: A website is usually helpful in providing all the relevant info about the products/services on sale. By doing so, it helps to save time considerably for customers since no customer prefers to move out of a store to make all kinds of purchases if such purchases can be made in one store. Many websites have features that sort and departmentalize products. This also helps customers to save time searching for the products they want on the website.
3. Improves Credibility: No one does business in a vacuum particularly on the internet. So, if you have a website, it helps to improve the credibility of your business. Your website provides all the relevant info about your business, including easy contact information. With that, even as deep as the internet is and filled with many niche businesses, with many similar to yours, your website helps your business to have a marked and recognizable presence on the internet. It is not enough therefore to simply have a website. What is most important is to build a website that greatly enhances the credibility of your business online. Once your website is good, it creates a good impression in the minds of customers. That can be great for the credibility of your business.
4. Provides Social Proof: As more and more people shop online, most of these shoppers usually prefer to make their purchase decisions in consideration of the behavior of other customers. So, by having your own website and other official pages on different social media platforms, it helps to provide social proof to potential customers. Also, if your business can be successfully searched online with relevant keywords, that helps its social proof tremendously particularly if customer testimonials also come up in these searches.
5. Helps to Generate Leads: If you have a website, it helps to increase the potentials of the business to get leads. Web users may visit your website without making a purchase but could leave a contact for follow up. Customers who make purchases may leave positive reviews and feedback. Down the road, such reviews can help other customers to make a purchase from the website. A good website can help a business this way to generate leads and sales in unlimited manner.
6. Enhances Competition: Without a website, no business stands any chance to compete favorably on the internet. Your website helps to increase your chances of competing with other brands. It provides a fair platform to compete well with other brands. You can only benefit from organic traffic from search engines if they rank your website high enough. A high ranking website (well optimized though) means more organic traffic, more leads and more sales which can indeed trump your competition. Without a website, your business loses its ability to compete fairly and that means loss of business to its competition.
7. Showcases Brand Value: There is no better place online than a website for business owners to showcase their products/services. On a website, online business owners really represent what their brands stand for. Most customers expect a business to have a website and it is through the website a business can have its brand stand out to be counted. Whatever features business owners have on their websites like mission statements, logos, colors, graphics/photos that are unique to the website help its brand value.
8. Listing of Offers: There is no better place for an e-commerce store to list its products offers than its website. This is so because a website is the first interaction between a business and its customers. No smart marketer can therefore afford to neglect their business website. Many e-commerce stores habitually list different offers on their websites thereby helping to make shopping easy for customers. By providing offers on a website, it completely eliminates the need of using a third-party website to sell any product/service. It helps to make one-stop shopping available to shoppers.
9. Increases ROI: Marketers are always in business to make money. Keeping costs low and sales high is what helps to enhance the Return-On-Investment, ROI of a business. Building a responsive website costs very little including hosting. If you factor in the ROI, having a website proves to be extremely beneficial. Most of your marketing is done out of your website. It is the website that helps to bring both organic and inorganic traffic to your business and it generates leads and sales. That is how the business gets to earn income and when matched with the cost of setting up and running the website, the ROI is greatly enhanced.
10. Provides Help to Customers: Online shoppers are always in great hurry searching for solutions to their problems. That means interactions with websites and business owners which on their own create problems too. A well set out website always comes very handy to help customers/shoppers solve their problems. Business owners can deploy AI in form of chatbots on their websites to relate with and help customers round the clock. If customers don’t get satisfaction from chatbots, they can always leave their inquiries and or concerns on the website for the business owner to handle whenever they come online. The website remains available for these customers to return to later for answers to their inquiries.
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