Significant Benefits of Email Marketing to Digital Marketers

Email Marketing may be “old school” but it is still very popular among digital marketers. Even as common as it is, it is essentially the most advanced and effective means of communication between marketers and their ideal customers. Email marketing does not require too many hassles to use even as it is cheap, reliable, and offers great marketing benefits to marketers. Many customers are really quite accustomed to using email when communicating with businesses and brands online. The reason email performance is usually a key factor in the success or otherwise of any digital marketing campaign. Emails happen to be among the most measurable, automated, and scalable assets in a digital marketer’s marketing strategy. Here is how marketing directly with email benefits marketers.

Engagement of Potential Customers at Every Stage of the Customer Lifecycle

With emails, marketers can engage potential customers throughout the customer lifecycle. Emails really work well and get good results at every stage in that vital cycle. Here is what happens.

- You can use emails to greet new subscribers/leads at the start of their shopping journey.
- For new paying customers, email marketing strategies help customers make payments or commitments by signing an e-contract with a view to transforming these customers into repeat buyers down the road.
- For active customers/subscribers, thoughtful email marketing is essential to entice this valuable group of customers with loyalty offers, bonuses, limited-time offers, and exclusive invitations to keep their patronage.
- For dormant subscribers or unsubscribed customers, through emails, it is possible to quickly detect this class of customers that is no longer interested in doing business with a brand. It is either they have stopped opening their mails or making any responses whatsoever. That means it is time to engage them more with emails with a view to changing the situation for the better.

Provides Key Insights into How Your Audience Engages

Simple email metrics can help you with the necessary information/key insights about how your email recipients engage with your brand and your marketing info. This vital info can help to rejig or redesign your email marketing strategy for better results. Through these insights, you can have a clear idea about email Click-Through-Rate (CTR), Email opening rate, Bounce rate, Unsubscribing rate, Conversion rate and suchlike vital marketing info that can help you to make strategic decisions about how to sell more in each segment of your email recipients.

 
Generates Very High Return-On-Investment, ROI

Every digital marketer always wants to keep costs low and returns high. Email marketing is particularly very good at this. Because of the relatively low cost of running email campaigns, it is easy to get a high Return-On-Investment, ROI. This reality on its own serves as a major incentive for digital marketers to fine-tune their email marketing strategies with a view to maximizing their ROI. As online marketing statistics generally indicate, among online marketing channels, email marketing is now well known as the marketing channel that generates the highest ROI for marketers. One surprising statistic is that email is about 40 times more effective in acquiring new customers than many very popular social media platforms like LinkedIn, Facebook or Twitter. This development is really good for email marketing business if you ask me.