Top 7 Effective Ecommerce Marketing Techniques to Boost Revenues

Ecommerce marketing simply means all the marketing techniques online marketers adopt to drive awareness and action to their online businesses. Online marketers drive these techniques through the use of social media, SEO, SMS, digital content, search engines, email campaigns and more. The ultimate aim is to use these techniques through the right online channels to attract visitors who may purchase products/services. These techniques if properly deployed can help your ecommerce business to retain customers, facilitate conversions, enhance post-purchase experience and generate repeat sales. They can directly help to make it easy for a wide range of people to discover your products/services online. Top 7 on the list of these techniques are:

1. Social Media Marketing

With presently about 4.6 billion active users worldwide, social media is now the new haven for ecommerce marketing. This is more so in the hugely popular platforms like Facebook Twitter, LinkedIn, Instagram, Pinterest and the likes. Social media has thus become a great market for ecommerce business owners because on the platforms, you can easily share marketing messages widely and you have many ways of creating channels for engagement. Social media users can easily share posts and videos within each platform and across multi-platforms. That allows many other users to interact with your content and share it too. This way, marketers can reach many more people that would originally be out of their immediate reach. That is great for effective marketing. Additionally, since interaction is quite easy on social media platforms, marketers can leverage user data and share user-generated content (UGC) widely. Doing so helps marketers to build trust and to optimize their marketing campaigns.

2. Content/SEO Marketing

The primary aim of SEO marketing is to naturally cultivate organic traffic to your ecommerce website. This you can by tweaking your target keywords to make your content visible to search engines. If properly done, search engines particularly Google will rank your content high in their SERPs. That means organic traffic to the website. You can in addition to the careful use of keywords in your content arrange to build backlinks from reputable websites to your website, make the website user-friendly and optimize it for mobile devices. All these will help to increase the visibility of the website and lower the bounce rate of the pages. That translates to improved engagement and consequently more organic traffic to the website.

3. Affiliate Marketing

Affiliate marketing has become a hugely popular marketing technique helping product merchants to widely promote their products and make sales. It is some form of partnership between Product Merchants, Affiliates and Consumers. Affiliates help product merchants to make their products available to consumers and they earn commissions from merchants on the sales they help generate. All the affiliates really do is to widely promote affiliate links on their content. When a user clicks on any of these links and makes a purchase, the affiliate earns a commission. So, when affiliates continue to create impactful and helpful content online, it helps to attract the attention of potential customers. If this content manages to reach a wider audience that is incentivized to buy, the affiliate earns commissions from the sales. It is thus a performance-based business arrangement. If affiliates don’t generate sales, they are not entitled to commissions. This makes affiliate marketing a great marketing technique highly suitable for ecommerce business marketing.

4. Email Marketing

To use email marketing technique successfully, make sure you have a responsive email list. That is the kind of list you can rely on to make your audience aware of new products, discounts, and other items relating to your ecommerce business. Email is not only cheap and easy to deploy, it is highly cost-effective to use. If used correctly, it can help your ecommerce business with lead generation, sales and brand awareness. Regular emails help to keep your customers engaged with your business by keeping them fully informed of trends, promos and new arrivals. They are great for data collection and unlimited sales generation through potent CTAs.

 
5. SMS Marketing

SMS is a form of opt-in marketing. It requires recipients to agree to subscribe to SMS correspondence before it can be effectively deployed. SMS marketing is cost-effective and gets messages into the inboxes of recipients intact and quickly. SMS marketing is therefore particularly great for personalized promotions, new offers and discounts, promos, surveys, and re-engagement of existing customers. SMS communication must however be short and concise to be effective. Make sure to include an option to opt-out for recipients who may choose to change their minds along the line.

6. Influencer Marketing

Influencer marketing is increasingly taking root through social media. Many influencers and celebrities usually have a very large audience/following on social media. This audience at times relies hugely on their say so or even product endorsements to make their buy decisions. Influencers can even directly help to advertise products/services in exchange for commissions or some free supplies of the products they are helping to promote. Through influencer marketing, marketers can build trust with a large incentivized audience to make good sales. This is because influencers can give their audience useful and vital information about your products to enable them to make their buy decisions. Some influencers have a near cult-following online and whatever marketing information they give to their audience usually helps to get good marketing returns. This is why smart marketers can through influencer marketing directly target young potential customers who fanatically follow influencers on social media.

7. PPC/Paid Search

Pay-Per-Click, PPC marketing is a marketing technique where marketers pay search engines particularly Google for each click on their links. When you pay search engines, they place your ads higher on their relevant SERPs. The higher your ads are on these pages, the more organic traffic/clicks they attract thereby making it easier to drive incentivized traffic to your website. With PPC advertising, marketers are only required to pay only if people click on their ads. This helps marketers to manage their ads budgets very tightly and with measurable results for each ads dollar spent. If you directly target the right keywords with your ads, your target audience easily relates with the products you are marketing. That encourages clicks on your links thereby making it a relatively affordable and effective way to drive good traffic to your website. Good traffic means good leads, conversions, sales and more revenues.