3 Popular Tools to Track Key E-commerce Metrics

It is virtually impossible to know how well you’re doing in your e-commerce business without diligent tracking of your efforts. You must deliberately target the most relevant and important metrics to the success of your business. Tracking the most important e-commerce metrics is essential to boosting your e-commerce sales and revenue. Here are three of the most popular tools that have been tested in the industry and have proved quite useful for finding the right solutions irrespective of whether your e-commerce store is hosted on an e-commerce platform or independently on your own website.

1. Marketing Analytics Tools

There are many analytics solutions out there in the e-commerce market. But, the best of these tools are often built into your marketing software. Presently, most of the popular social media platforms have in-house analytics tools e-commerce business owners can always take advantage of. In that wise, Facebook Ads Manager, Google Ads, and most email marketing platforms give you real time valuable information on how your marketing campaigns are performing. However, because of their peculiarities, many of such in-house built-in tools can be quite limiting in usage. You can decide to choose freestanding solutions instead. Many of these solutions provide valuable insights into the entire customer journey. This helps marketers and business owners to better understand the blended efficiency of their marketing spend.

2. Google Analytics

Google Analytics is readily the most popular metrics tool out there. It is one of the best e-commerce metrics tools you can easily use at no cost whatsoever. Google Analytics tools have the added advantage of easy and seamless integration into your e-commerce business. If you use Google Analytics, you can see the most visited pages and most viewed products on your website. Through it, you can easily determine which of your web pages bring the most revenue for your business. You can find out how your marketing efforts impact website visits, conversions, and much more. If you pair Google Analytics with heat mapping and AI-driven platforms, it becomes possible for you to get real time, a full picture of what’s driving conversions in your e-commerce business.

3. Popular E-commerce Platforms

These days, millions of e-commerce business owners now prefer doing business on the platforms of popular e-commerce sites instead of doing so independently. So, if you’re selling on an established platform rather than on your own site, all the valuable data you need can be found on your dashboard. You may even decide to add a third-party tool to expand your analytics data in such platforms. Presently, the platforms of choice among most e-commerce marketers include Shopify, WooCommerce and Adobe Commerce. Through these platforms you can easily have access to valuable metrics on sales and returns, checkout behavior, and customer retention.