Tested Techniques to Improve Your Key E-Commerce Metrics

The best way to know how well you’re doing in your e-commerce business is to diligently track your efforts. This involves measuring the important metrics of the business continuously. Deliberately targeting the most relevant and important metrics is hugely important to the success of your e-commerce business. If you tract these metrics well enough, it can be pivotal to boosting your e-commerce sales and revenue. Doing so requires techniques that can help improve on the metrics since measuring your e-commerce store’s performance is always a diligent and ongoing effort. If you can carefully instigate and measure the following data, it can help you to improve some of the most important e-commerce metrics.

Increase in Average Order Value

The more you sell the more revenue that accrues to your business. Using tested marketing techniques to get your existing customers to increase their order value is one credible way to increase sales. If you manage to get them to spend just a little more, it can be cumulatively significant to boost your overall revenue. Techniques like bundled products, upselling, free shipping, buy-two-get-one-free technique, good discounts on repeat purchases, and personalized recommendations can help boost your Average Order Value. The more you get your existing customers to buy, the more sales you make.

Optimizing your Conversion Funnel

In e-commerce business, conversion can at times be tricky. But, business owners that really understand the actions visitors take on their websites can manage to get around this tricky nature. Knowing what visitors do on your website is essential to improving your marketing results. If you get the metrics right, it can help you to quickly identify if there are any issues with your checkout process. You can continuously optimize the checkout process for better results. The right metrics will enable you to know when your checkout process needs to be simplified to make it more user-friendly. This simplification can involve shortening the process and making your payment options not too limited. You can include several payment options that are universal, easy to use, secure and popular with shoppers.

Reducing Cart Abandonment Rate

Shortening your checkout process as discussed above is one great way to reduce cart abandonment rate. High cart abandonment rate translates to reduced sales and lost revenue. Even though cart abandonment is an unavoidable part of having an e-commerce shop, reducing it can significantly help you to make more sales. To reduce cart abandonment, you can deploy marketing techniques like abandoned cart reminders, limited-time discounts, and allowing guest checkouts. You can send follow up emails along the customer journey to remind customers of abandoned carts and to lure them back to complete their purchases with discounts and upselling. In fact any technique that helps to ensure customers finalize their purchases is recommended. The more customers complete their purchases, the more sales your business makes.