If you follow these here small business SEO tips to help rank your website on Google, you can easily grow the business with SEO.
Acquire a Mobile-Friendly Business Website
If you acquire and use a mobile-friendly website for your business, it helps to provide a rich experience for your brand users. That makes it to really look professional and user-friendly since over half of local search results now come by way of mobile devices. To enhance that, the website must be well structured, easy to use and fast loading. Its esthetics, style and design, must be simple, eye-catching and attractive.
Use a Separate Webpage for Each Product on Display
For your local SEO efforts to be effective, it is advisable to create specific pages for each product you are selling. Doing so allows you to rank higher for each product page for multiple keywords. The common practice of many small businesses listing all their products on one page particularly on the homepage is not a good practice for SEO reasons. Listing your products on separate pages and sub-pages helps to make searches easier for your customers, reduces search efforts and boosts your rankings. Customers tend to do better business with your website as a result and the impact on your revenue is positive.
Acquire Local Backlinks
No business operates in a vacuum. The reason a business must relate with other local businesses complimentary to it by way of backlinks. To acquire local backlinks, it is a very smart idea to always ask your business partners, local business directories, local news publications, bulletins, trade journals and suck like publications to link and cover your business. Many of them will gladly do so because they need good content as well for their own publications. If well connected, local backlinks and citations can be very important parts of a successful local SEO campaign for most small businesses.
Optimize for Local and Voice Searches
Presently, marketers are paying more and more attention to local searches because of the huge benefits. The reason it is now imperative to optimize your website for local searches. With more than half of local searches attributable to voice searches, optimizing your website for both local and voice searches is now a very good business idea for small business SEO efforts.
Ensure Your Business Listings are Up-to-Date
If you are doing business online, listing your business on directories may not be strange to you. You must know that business listing profiles such as Google My Business, GMB, are very important for your business. With GMB profiles on Google, businesses benefit from good Google rankings which help them to easily attract and get good customers to do business with. To help Google optimize your GMB profile properly, you must endeavor to keep it updated with your latest business contact details, including working hours, business addresses, phone numbers, email, social media accounts, etc. which help searchers to easily make contact with your business.
Identify and Use Targeted Keywords
If you have some experience with SEO techniques and online marketing, you must know that keywords do not have equal value for your business. Some keywords do have high search volumes but not very profitable, while some could be profitable but have small volumes. This is why you need carefully targeted keywords in your SEO efforts. The success of any SEO campaign depends hugely on the use of targeted keywords. That’s why you need to carefully choose the right and profitable keywords to optimize your small business website. Give a preference to long-tail keywords since they are easy to rank and more profitable than short keywords. The intent behind a keyword is what makes it profitable because that is what users are searching for. Finding it easily is what helps to direct users to your website and the products you are selling therefrom.
