SEO Tips to Better Rank Your Website on Google

It is increasingly profitable for many small business owners to rank their websites for Google being the search engine which accounts for over 60% of total searches online. These business owners do this by working on effective SEOs for their websites. These SEO techniques help Google to rank these websites high in SERPs thereby helping to grow the businesses. For the growth and survival of any small business online, there is need to invest in SEO techniques for the business. This makes SEO a must-use technique for every small business online. If you choose to ignore or neglect SEO for your own small business, you inevitably become vulnerable to your competition. SEO helps your business to easily compete with and beat other brands even on a small budget. This is aside from the fact that SEO is a worthwhile investment which yields several traffic-related benefits for your business.

If you follow these here small business SEO tips to help rank your website on Google, you can easily grow the business with SEO.

Acquire a Mobile-Friendly Business Website

If you acquire and use a mobile-friendly website for your business, it helps to provide a rich experience for your brand users. That makes it to really look professional and user-friendly since over half of local search results now come by way of mobile devices. To enhance that, the website must be well structured, easy to use and fast loading. Its esthetics, style and design, must be simple, eye-catching and attractive.

Use a Separate Webpage for Each Product on Display

For your local SEO efforts to be effective, it is advisable to create specific pages for each product you are selling. Doing so allows you to rank higher for each product page for multiple keywords. The common practice of many small businesses listing all their products on one page particularly on the homepage is not a good practice for SEO reasons. Listing your products on separate pages and sub-pages helps to make searches easier for your customers, reduces search efforts and boosts your rankings. Customers tend to do better business with your website as a result and the impact on your revenue is positive.

Acquire Local Backlinks

No business operates in a vacuum. The reason a business must relate with other local businesses complimentary to it by way of backlinks. To acquire local backlinks, it is a very smart idea to always ask your business partners, local business directories, local news publications, bulletins, trade journals and suck like publications to link and cover your business. Many of them will gladly do so because they need good content as well for their own publications. If well connected, local backlinks and citations can be very important parts of a successful local SEO campaign for most small businesses.

Optimize for Local and Voice Searches

Presently, marketers are paying more and more attention to local searches because of the huge benefits. The reason it is now imperative to optimize your website for local searches. With more than half of local searches attributable to voice searches, optimizing your website for both local and voice searches is now a very good business idea for small business SEO efforts.

Ensure Your Business Listings are Up-to-Date

If you are doing business online, listing your business on directories may not be strange to you. You must know that business listing profiles such as Google My Business, GMB, are very important for your business. With GMB profiles on Google, businesses benefit from good Google rankings which help them to easily attract and get good customers to do business with. To help Google optimize your GMB profile properly, you must endeavor to keep it updated with your latest business contact details, including working hours, business addresses, phone numbers, email, social media accounts, etc. which help searchers to easily make contact with your business.

Identify and Use Targeted Keywords

If you have some experience with SEO techniques and online marketing, you must know that keywords do not have equal value for your business. Some keywords do have high search volumes but not very profitable, while some could be profitable but have small volumes. This is why you need carefully targeted keywords in your SEO efforts. The success of any SEO campaign depends hugely on the use of targeted keywords. That’s why you need to carefully choose the right and profitable keywords to optimize your small business website. Give a preference to long-tail keywords since they are easy to rank and more profitable than short keywords. The intent behind a keyword is what makes it profitable because that is what users are searching for. Finding it easily is what helps to direct users to your website and the products you are selling therefrom.

10 Great Products to Sell Online

Doing business online has its many attractions primary amongst which is the ease and very convenient way to get things going smoothly even in the privacy of your home. This is largely why many people are now getting involved. However, to succeed in it, apart from your own online skills, you need to sell great products which many people habitually search for online. Here are some of such products.

Shapewear

Modern trends indicate that people are becoming very concerned about their body shapes. Fashion trends encourage such people to go for wears which help their body shapes. The commonest shapewears selling well online include firming bras, girdles, bodysuits and seamless high leg knickers. The trend is these wears help women (and even men) to walk out with a body they are confident with, the reason these products are selling well online.

Video Games

Anyone with a keen eye for good business online can try their luck at buying and selling video games. They move real quickly and many people are online daily looking to pick up a bargain which independent sellers readily provide online.



Videos and Online Courses

Out there worldwide, nearly everyone has got some talents which others might be interested in. If you want to make money online and you’ve got some valuable talent, you could teach it to others for a price by ways of videos and courses. There are very popular video marketplaces like Udemy which make buying and selling courses and videos online incredibly easy and popular. It is easy to tap on to this great market if you’ve got valuable talent to sell to others.

Maternity Wear

Motherhood is one great experience in life and many women always like to make the best of it. These days, some women even go for trendy maternity wears which tend to make pregnancy look fashionable. The market is really huge. The reason the market gets bigger is that many people who have a maternity wear brand find it easy expanding their product range to other related items, such as babywear and even pregnancy health and wellbeing products. Some women who have had babies do make money online selling their own second-hand maternity clothes.

Watches

The market for watches is very large market online. It is a multi-billion dollar business. Any smart marketer can tap into this incredibly popular market by selling watches online. The market is huge and promises to get bigger with changing tastes for and styles of watches as popular fashion accessories.

Photographs

If you love photography and you have the talent for it, you can turn your love for photography into a profitable business by selling your stand-out images online. Great photography stores like Shutterstock, DigiLabs and iStock are available to you to make money with your love and talent.

Books

Online business may have made eBooks very popular, but paper and hardback books still make great profitable items to sell online. Currently, eBooks are the most popular items to download digitally and lots of people are making money from eBooks sales online. Even at that, if you’ve got a fascinating story to tell or in-depth knowledge of something people would want to learn, you can get it out to the world by way of eBook as well as Paperback via Amazon.com.

Phones and Phone Accessories

Worldwide, mobile phones are becoming an increasingly ubiquitous part of our everyday lives. As the technology keeps evolving rapidly, so is the demand for mobile phones and accessories. That is why they are now great items to sell online.

Bags

Everywhere you look on the streets these days, there are bags, bags and bags everywhere of different shapes, sizes and colors. As you move around, you get to see bags for school, bags for busy mums, bags for walking, bags for hiking and other uses making it a real big business selling bags on and offline. Experts advise that if you want to successfully sell bags online, it’s a good idea to create a relationship with a wholesaler to enable you buy the bags more cheaply with a view to selling them with a good margin for profit. As an alternative and if you have the talent, you can design your own bags and sell under your own label.

Antiques

These include vintage items like automobiles, restored furniture, coins, stamps, currency, paintings and such like materials which appear obsolete but tend to be very valuable as collectors’ items. If you have any of such piece or product, getting a picture of it and advertising it online attracts buyers easily many of who may be willing to pay premium prices to have the item/product.