1. Habitually Test and Keep Testing Products: This one is technically a classic tip. Make a habit of regularly testing products, copy, communication methods, and pricing to engage your audience. That is how best to know what works and what isn’t in your eCommerce marketing.
2. Regularly Create Added Value for your Audiences: This is a very potent way to drive engagement. To drive direct engagement with content, try offer more personalized, curated shopping research experiences making sure it cannot be replicated elsewhere.
3. Avoid Going with a Small, Publishing-Specific eCommerce Checkout: If you do, your growth can be severely restricted. You cannot afford to have growth issues in your eCommerce business. The systems you need must all be driving growth, not preventing it.
4. Diversify Payment Options: Try to reduce reliance on traditional credit cards systems. You can expand into other types of payment options such as digital wallets and direct debits. Doing so helps to maximize reach even without any cutting edge technology.
5. Understand the Power of Customer Experience: In today’s world of direct-to-consumer publishing, every touchpoint in the chain matters a great deal. For instance, a late delivery, damaged parcel, or incorrect item can easily erode the trust you’ve built with your customers. On the other hand, a well-packaged order that arrives intact quickly and looks professional directly reinforces your brand’s credibility in the eyes of your customers.
6. Look into Print-On-Demand Merchandise Suppliers. If you do this, it removes all the distribution and stocking hassle with zero upfront costs. It allows you to test products and designs without any financial risks whatsoever.
7. Invest in Data Visibility and CX: Always ensure you have real-time access to key supply chain data from print job status to final-mile delivery. If you do, you can use it to provide proactive, transparent communication with customers.
8. Treat Product Stories as Part of the Customer Experience: You must be aware that in any mission-driven eCommerce, the story behind the product is as important as the product itself. This is why you must technically use product pages, pre and post-purchase communications to reinforce impact. Most customers who understand the ‘why’ usually return more often and share more readily.
