How to Globalize Your E-Business

To think global, you must act global. With increased restrictions in physical business transactions because of the current global pandemic, e-business owners must think outside the box to survive. They need to explore all ways to really globalize their e-businesses. Even with the increase in remote jobs that the current pandemic has engendered, earning a living online through e-businesses is not becoming any easier. Though e-business owners can now market to anyone anywhere in the world 24/7, they still face a very huge challenge of globalizing their operations for better results. These challenges cut across culture, time zones, language, business ethics and so no. Making conscious business efforts to globalize your e-business is one great way to take on these challenges. Going global? Here are some tips to help you.

Research Your Target Audience

To successfully operate a global business, you cannot afford to ignore peculiar characteristics of various countries and geographical regions of the world when designing your marketing strategy. These include legal issues, cultural issues, language issues and suchlike peculiarities. It calls for accurate information and research data to get things right in your marketing strategy. It is imperative therefore, to thoroughly research the countries and geographical regions you are targeting before you design your marketing strategy. From your research data, you can better design your website SEO to enable cost-effective targeted ads to any part of the globe. In addition, you can deliberately create and market through a multilingual website to help you target specific foreign markets. Since your e-business is online, it is one great way it can leverage the internet to give it a better global outlook if you tweak a few things on your website based on the information from your research efforts. If such tweaks help to remove such business barriers like time zones, borders, legal, customs and commercial obstacles, it earns a global outlook and your brand can emerge a global brand.

Leverage Online Translation Tools

You cannot successfully globalize your business without factoring language barriers in your marketing strategy. The language of business is not universal around the world. To connect emotionally with local markets, you’ve got to adapt your content according to the sensibilities of local audiences. That is the first major challenge your business must deal with in your globalizing efforts. There is no cause to worry too much though. With online tools like Google Translate, you can take advantage of fast translations from one language to another across web platforms and channels. Even though the most realistic translations are still done by humans who understand context and culture better than an application or set of algorithms, these tools are really helpful for fast and effective transactions across the globe. Worldwide, every language has its own set of diverse nuances based on region and other factors. You can get around this by studying your analytics to know where your website visitors are coming from. Next is to factor in their language and culture in your marketing messages to get better results. 

Give Your Website a Global Outlook

Good communication is great for business. The language of communication is greater still. If you aim to market to global audiences, your marketing strategy must factor language in. First is to consider offering your content in multiple languages if a language translation feature will not be adequate. However, if your own local language is one of the commonly spoken languages in the world such as English or French or Spanish or Chinese or Russian or Arabic, you can get by with just a language translation feature on your website. Be sure to stick to the generally accepted form of your chosen language while avoiding modern slang and colloquialisms. That makes it easier to translate for better understanding and will help your business to connect better with diverse peoples in other countries/regions of the world. If you offer more languages, you’ll gain a more competitive edge since it helps to make your business relatable to a wider global audience. That is one of the major benefits to making your website multilingual.
 
Make Your Content Global in Context

A great global content marketing strategy should be one that is effective on anyone who happens to stumble upon it anywhere in the world even if such persons are not in your target market. That calls for a flexible content that has global appeal. You can factor in various cultures and write blog content that consistently addresses a certain niche or field for a global audience and search engines. You can carefully use analytics to find out who, and from where your content is accessed. Write and target this audience with content that fits their search goals while remaining relevant to your products, brand and business values. Analytics data can help you to decide on where to target markets with ad campaigns and which content and context can be unique for different languages, cultures and countries. If you pay good attention to email and social media feedback, the insights can help you figure out which languages to optimize your messages with and to prioritize for translations.

Threats to Fish Farming Culture

A Timeline of U.S. and World Aquaculture indicates that the multimillion-dollar fish farming industry began, no doubt, with the very best intentions (like feeding people), but as with arguably every other global enterprise, problems occur (and continue to occur) that are as varied and unpredictable as your average fishing expedition. Some highlights:

Carp were farmed in China in rice paddies and freshwater ponds as early as 3500 B.C. Egyptian hieroglyphics show tilapia being rounded up into aquacultures, with Japan joining the ranks in 2000 B.C.

The first real fish farming as we know it may date to the 1400s, when Indonesians trapped young milkfish in coastal ponds when the tide was high. True modern-day methods may be traced back to a German farmer who gathered trout eggs, fertilized them, then nurtured the hatched fish to maturity.

Then in 1853, a trout farm in Ohio became the first official fish farm in the U.S., as it was the first to artificially fertilize its fish eggs. The concept grew to similar endeavors in New England in the late 1800s to raise lobsters and flounder, and Idaho for trout in 1909.

Franklin D. Roosevelt even had a farm pond program in which the concept was encouraged and federal subsidies offered for farms willing to build and stock fishponds. Similar operations began in the Caribbean, South America, the Mediterranean, Norway and Scotland by the 1960s and, by 1985, Australia.

No one could have predicted some of the problems: Sea lice caused the collapse of an Irish Sea trout fishery; Alaska banned netpen fish farms, shrimp farms collapsed worldwide due to disease; British Columbia placed a moratorium on new salmon farms to conduct an environmental review; and Canadian researchers procured a patent for transgenic (aka genetically engineered or GE) salmon. And that was just in the 1990s.

Article Source: Dr Mercola at Mercola.com