Find below proven tips by professional marketers that can aid marketers to build intent-based marketing keyword lists to help attract traffic to their websites.
- Leverage Keyword Research Tools like Google Keyword planner to get a solid list of core keywords that are relevant to your core business.
- Identify Keywords around your Customer Persona to define who your customer is.
- Interview your target audience to ask the right questions and to understand common linguistics that the audience uses.
- Ensure website Keyword consistency by making sure that the same keywords and phrases are on the website or landing page of your website to guarantee content continuity.
- Mind your Keyword Modifiers in selecting an intent-based SEM strategy.
- Leverage social listening tools to analyze conversational trends and surface terms that are frequently used by new and existing audiences.
- Look for areas where competition is lower so that you can rank organically.
- Stay on top of Trends and Interests by using tools like Google Trends that allow you to use real-time data to your advantage and to better understand what your audience is searching for at any moment.
- Use your website’s internal site search queries report to identify high intent search modifiers.
- Pick and use only keywords unique to your business objectives and goals for engaging your audience.
- Pay attention to Google SERP features like snippets, answer boxes and “related searches.”
- Understand each element of the process by starting with a hypothesis and testing your theory about how you make people feel.
- Invest in online search advertising and optimize further with A/B testing.
