Make Your Videos Easily Shareable
If you make your videos easily shareable particularly on social media platforms, you can turn them into very effective ads. Videos posted organically on social media can be retooled for paid advertising for social media platforms like Facebook and Instagram. Videos tend to experience higher engagements on social platforms like Instagram, Twitter, and Pinterest, and in almost all places where your eCommerce products might make an appearance online.
Use Only Videos that Answer Questions Directly
Addressing consumer concerns promptly and adequately with how-to videos is always a major business booster. Consumers always like to hold brands accountable. If you create videos to address their questions and pain points directly, you get more favorable responses from them. For best results, you can use how-to videos in your emails, share problem solving videos and product highlights on social media, FAQ videos, tutorials and how-to guides are also helpful to address consumer concerns.
Make Your Website Landing Pages Popup with Videos
Do you know that about 57% of consumers admit that product videos increase their confidence in a purchase? If you aren’t into marketing videos yet, this info alone is enough to quickly get you started on the use of marketing videos. Be sure your marketing videos pop up with your website landing page to easily attract visitors’ attention when they hit the site. Just get yourself some of the most commonly used product videos like, Tutorials videos, Explainer videos and Comparison videos. All these video types are really effective to help consumers through their buyers’ journeys.
Rev Up Your Email Marketing with Videos
Using videos as part of your email marketing activities can help give a boost to your eCommerce business. Even though not every email really needs a corresponding video, if you use videos which announce new product launches, new promos, price slashes and so on, they can help you to better connect with your customers. Anytime you have a human-centered brand story to share by email, sharing it with a video can be a powerful way to form strong relationships with your email recipients.
Keep Visitors Longer on Your Website
The longer you keep visitors on your business website, the higher the chances that they’ll take desired actions. Videos are a great way to keep visitors longer on your website. There is research evidence attesting to the fact that videos can help increase the time on site by up to 88%. When visitors stay longer on your website, it simply means stronger customer recall, better site stickiness, and ultimately, more sales. That’s great for your eCommerce business no doubt.
Share Personal Stories with Videos
Marketers can easily establish a personal connection with customers by using videos to tell their stories. You can spice up your “About Me” page if you use videos to tell your brand purpose well enough. In addition, if you can use a video to weave together an interesting narrative of your eCommerce business, you can thus create a foundational marketing asset you can use over and over again. That way, you can manage to increase the time spent on your website by potential customers.
Give Voice to Testimonials
It is usually a very daunting task to effectively market yourself online particularly if you are new in eCommerce business. You can weave your way around that by deliberately giving voice to customer testimonials. Using a testimonial video strategically in your marketing can offer multiple benefits for your eCommerce store. Some of such benefits include but not limited to establishing social proof, bolstering your credibility and centering your product/service as a perfect solution to a potential customer’s needs. A strategically placed testimonial video can help drive a hesitant buyer further down the funnel to a buy decision.
