Helpful Tips for Using Videos to Sell More Online

Do you have an eCommerce shop? Do you want to sell more? There is some good news for you. By simply adding a marketing video to your website, you can improve conversions by as much as 80%. In modern eCommerce, business video marketing is becoming a dependable leads magnet for most marketers. Yes, it may be a truly crowded marketing environment out there on the internet but a robust video marketing strategy can help your brand to stand out and be noticed. If you are desirous to boost sales and increase brand awareness for your eCommerce business, these here tips will be of help. 

Make Your Videos Easily Shareable

If you make your videos easily shareable particularly on social media platforms, you can turn them into very effective ads. Videos posted organically on social media can be retooled for paid advertising for social media platforms like Facebook and Instagram. Videos tend to experience higher engagements on social platforms like Instagram, Twitter, and Pinterest, and in almost all places where your eCommerce products might make an appearance online.

Use Only Videos that Answer Questions Directly

Addressing consumer concerns promptly and adequately with how-to videos is always a major business booster. Consumers always like to hold brands accountable. If you create videos to address their questions and pain points directly, you get more favorable responses from them. For best results, you can use how-to videos in your emails, share problem solving videos and product highlights on social media, FAQ videos, tutorials and how-to guides are also helpful to address consumer concerns.

Make Your Website Landing Pages Popup with Videos

Do you know that about 57% of consumers admit that product videos increase their confidence in a purchase? If you aren’t into marketing videos yet, this info alone is enough to quickly get you started on the use of marketing videos. Be sure your marketing videos pop up with your website landing page to easily attract visitors’ attention when they hit the site. Just get yourself some of the most commonly used product videos like, Tutorials videos, Explainer videos and Comparison videos. All these video types are really effective to help consumers through their buyers’ journeys.

Rev Up Your Email Marketing with Videos

Using videos as part of your email marketing activities can help give a boost to your eCommerce business. Even though not every email really needs a corresponding video, if you use videos which announce new product launches, new promos, price slashes and so on, they can help you to better connect with your customers. Anytime you have a human-centered brand story to share by email, sharing it with a video can be a powerful way to form strong relationships with your email recipients.

Keep Visitors Longer on Your Website

The longer you keep visitors on your business website, the higher the chances that they’ll take desired actions. Videos are a great way to keep visitors longer on your website. There is research evidence attesting to the fact that videos can help increase the time on site by up to 88%. When visitors stay longer on your website, it simply means stronger customer recall, better site stickiness, and ultimately, more sales. That’s great for your eCommerce business no doubt.

Share Personal Stories with Videos

Marketers can easily establish a personal connection with customers by using videos to tell their stories. You can spice up your “About Me” page if you use videos to tell your brand purpose well enough. In addition, if you can use a video to weave together an interesting narrative of your eCommerce business, you can thus create a foundational marketing asset you can use over and over again. That way, you can manage to increase the time spent on your website by potential customers.

Give Voice to Testimonials

It is usually a very daunting task to effectively market yourself online particularly if you are new in eCommerce business. You can weave your way around that by deliberately giving voice to customer testimonials. Using a testimonial video strategically in your marketing can offer multiple benefits for your eCommerce store. Some of such benefits include but not limited to establishing social proof, bolstering your credibility and centering your product/service as a perfect solution to a potential customer’s needs. A strategically placed testimonial video can help drive a hesitant buyer further down the funnel to a buy decision. 

How to Make Money on Pinterest

It is increasingly becoming clear to social media marketers that just like in some other social media platforms, they can also make money on Pinterest. It is not a complicated process at all. It takes just a bit of discerning to know that what many people are doing for fun on Pinterest, some others are making money with it. Here are some of the things you do on Pinterest to make money.

Monetize your Pinterest Knowledge

Knowledge is a very valuable asset for marketers. If you really understand how Pinterest works, you can leverage on that knowledge to create marketing campaigns for brands and you get paid for your efforts. When you become really good at what you do on Pinterest, you can package that knowledge in form of courses and ebooks for sale. Webinars and Coaching activities can also earn money for you if you are good at using virtual space to your advantage. 



Earn with a Learned-Skill from Pinterest

Many marketers now use Pinterest as a huge learning library. As a marketer, no matter what random stuff you pin on Pinterest, you’ll discover that someone somewhere has pinned something about same stuff. That is what makes Pinterest an inestimable knowledge resource. There is hardly any skill you are interested in which you cannot learn on Pinterest. You can learn such very useful/marketable skills like, hand crafts, knitting, calligraphy, photography, baking and decorating cakes, sign writing, etc, etc, etc. As for learned skills like photography which are in great demand you can hone up the skill professionally, promote your skill on Pinterest then start selling photos to stock photo sites to make money. You can also make money by hiring out your services to do photo shoots at weddings, ceremonies, anniversaries and remembrances. You can studiously collect and organize these several skills then start a podcast with them which you can monetize to earn income. Pinterest is also handy to help you promote and market these several skills successfully to make money.

Earn as Pinterest Virtual Assistant

Yes indeed, Virtual Assistant Services are in very high demand in virtual space. Pinterest Virtual Assistants help Celebrities, Social Media influencers, very busy Executives, Bloggers, and Online Business owners optimize their Pinterest accounts. They help their Pinterest clients to do research work, create pins, sales funnels, opt-ins, automating the pinning process and such sundry other Pinterest services the clients assign to them. Many Pinterest Virtual Assistants can work for several clients at very flexible hours. They perform different kinds of Pinterest management tasks for each one and they get paid handsomely for their efforts.

Grow Your Blog Readership with Pinterest

For bloggers, their main concern in their content marketing business revolves around, traffic, traffic and more traffic. The money you make as a blogger is in direct proportion to the amount of traffic your blog receives. This is why many bloggers have learned to use Pinterest to send traffic to their websites. When a blogger publishes a new article and shares it with his Pinterest community, that article attracts traffic from Pinterest back to the blog. That is good traffic which the blog really needs to grow and be profitable. By bringing traffic to your website from Pinterest, you are directly increasing your ability to make money with affiliate links, display advertising, and selling your own products real good.

Earn as Affiliate Marketer on Pinterest

Affiliate marketing requires that you partner with brands to help them promote their products and/or services and you earn commissions for your efforts. It works well when the brands/product merchants make available to you, special and unique affiliate links which you insert in your posts or pins. Anytime someone clicks on that link and makes a purchase, you get paid a commission in pre-agreed percentage terms of the value of the purchase. It is easy to set up but you must be careful to find out what your affiliate partners allow you to post elsewhere particularly on Pinterest, otherwise you may fall foul of their affiliate agreements and be penalized. You can easily search online to find credible and reputable affiliate partners through networks like ShareASale, FlexOffers, and more. Once you have settled for affiliates to work with, you then create pins on your Pinterest account imputing the unique affiliate links in the text and boom you’re in affiliate marketing business to make money.

Drive Traffic to your Ecommerce Site with Pinterest

If you own an online shop and you have products to sell, you can do so on Pinterest just like Bloggers. The aim is to drive traffic to your ecommerce site. You can create pins to promote new products, putting together boards for different styles or themes, doing keyword research, etc. etc, just the exact same way Bloggers do it. With 80-90% of users admitting that Pinterest helps them decide what to buy, marketers can easily leverage on Pinterest’s powerful search engine to drive traffic to their ecommerce sites. Pinterest brings in 33% more traffic to shopping sites than Facebook does inspite of the huge size of Facebook. This may be as a result of the use of special Promoted Pins on Pinterest. These pins can be optimized to meet different goals of your promotional efforts, the reason they are real “traffic magnets.” The more the traffic that comes to your ecommerce shop, the more hits, leads and sales you get.



Earn by Helping People Shop your Look

Some kind of modelling outfit if you ask me! If you are a Celebrity or Social Media Influencer or someone with a huge following on your Pinterest account, you can earn money by promoting products you are literally wearing or using by way of helping people Shop your Look. That is one way of influencing someone to buy a product because they have seen someone they admire or adore wearing or using the product. Once you set up your account as a business account on Pinterest, you can create “shop the look” pins and tag separate items on separate pins. When a click is made on these pins and a purchase is made, you earn a commission.

Earn from Joint Promotions with Popular Brands

To make money on Pinterest through joint promotions, you’ll need a successful account and be able to create really awesome pins to promote. Your chances of making money are greatly enhanced if you elect to work with very popular brands to do joint promotions. The promo can really be awesome and profitable if you give special and particular attention to the concept of your promo pins, the photography, brand placement and the design of the pins.

Curate a Shared Board with a Popular Brand

Curating a shared board with a brand simply means you work with popular brand by creating a board for them on Pinterest. You get paid a negotiated fee for sharing that board. It works really well when you have a large following on Pinterest though. You not only get paid, you end up gaining some followers and views from people who are looking at brands that align with your personal brand and niche. Popular brands make that possible and they help to grow your Pinterest Account as well.