Update Your Customers Routinely
By giving your digital customers undated information promptly, you can quickly build trust with them. It pays to notify customers very promptly about important product information like price adjustments, promos, discounts, giveaways, sales and the like. If for instance you have customers that have been viewing your products for a while, price drops and sales promos can help them to make a timely buy decision as soon as they get the information. Giving out vital information promptly does not only help to boost business opportunities for sales, such information can also help to boost customer loyalty and better business relationships.
Predict Customer Spend
If you can predict customer spending particularly at periods of festivities, anniversaries and celebrations, you can make better sales from your efforts. Marketers can make use of online AI software to make fairly accurate predictions about customer spending. With this software, it is possible to assess trends and anticipate how much your customers will spend over a given period, say within the next week, month or some future time frame depending on the season. Armed with this somewhat intelligence information, you can fine-tune and specifically target your messaging across multichannel to make more sales from both your high and low-value customers.
Ask for Product Reviews/Feedback
Asking customers to review products they have purchased from you is one great way to show that you care about how they feel. As soon as you make a sale, you can follow up by email to ask customers how helpful the product is to them, and what they have to say about the product by way of product review. Such customer feedback allows marketers to get some very vital insight into how to improve on the user experience of their products. It helps to demonstrate how much marketers value their customers’ thoughts and opinions. You can effectively turn customer reviews and ratings into marketing messages to entice more customers if you highlight them as authentic endorsements for your products.
Always Send Re-order Reminders
You build a hugely beneficial customer relationship if you do not fail to send re-order reminders to customers who purchased quick consumables or perishable products from you. Better still, you can encourage your customers to set up “Auto-Delivery orders” by which the products are delivered to them at a given interval without any fresh re-order formalities. Armed with authentic information about any product’s lifespan, you can design re-order messages to prompt your customers for a repeat purchase. This is one very effective technique to retain their patronage and prevent them from turning to your competitors for same product or an alternative.
Promote with Your Milestone Anniversaries
Either for your business or for your customers, you can use key milestones to effectively promote your products. Anniversaries of product launch, customers’ birthdays and other important celebrations in the lives of your customers, when recalled and marked with product promos can be very effective for sales. These dates are always very good moments to send personalized emails to customers congratulating them and reminding them that you value their business with you. Such well-crafted and well-timed massages can generate good click-through rates and more incentivized purchases.
Track Customer Journeys
If you have been in digital marketing for a while, you can understand how essential your customers’ journey is to your business. By using analytics tools, you can effectively track how customers generally interact with your website. From the information, you can have very good insights into what they do and the steps they take to complete certain online transaction actions like choosing a product, making a purchase or taking part in a competition. That allows you to be able to visualize their pathways to spotting opportunities on your website and the user-experience obstacles they encounter with the site that do slow down or obstruct customer engagement.
Target Ads from Analytics/Metrics Reports
With good Analytics/Metrics report, you can better understand the role such vital information plays in the customer journey on your website. That is the information that allows you to easily see the decreasing effect out-of-stock products have on your customer experience. You can also see the increasing effects of reduction in prices, sales and giveaway promos on customer engagement. If you aim to prevent your customers from taking their business to your competitors, you can use information from these analytics to implement better strategies aimed at customer retention. Using the data they generate, you can design better and more effective ads and target them specifically to your customers based on their demographic information gleaned from the data. That way, you can attract a very significant amount of organic traffic back to your website, with more and better conversions to boot.
Share Specially Targeted Content
In digital marketing, specially targeted content tends to drive better organic traffic. This is more so when such content is shared multichannel. Such content if well targeted is one great way to recognize the customers who stay loyal to your product and how much you value their business. Many customers usually appreciate by staying local to your business. As they say in the business world, one good turn deserves another. Special content can engender vital information and exclusive early access to a sales promo or price reduction. Many customers do appreciate such gestures and they usually reciprocate with repeat purchases.
