How to Avoid Online Reputation Crises

Every business no matter how small or big thrives on its reputation. That is what makes reputation a closely-guarded and well-protected asset in business. Building a reputation for your business takes time, very valuable time! It however takes a very short while to lose and with attendant devastating impact to boot. Online, the impact is better left to the imagination of everyone. There are many simple things you can do to avoid online reputation crises such as:

Being extremely vigilant: Nearly everyone is online these days and just one scathing review undetected early can do tremendous damage to your reputation! That is because of the extremely quick pace information spreads online. The solution is real vigilance on your part. Detect-respond-and-promise line of action easily helps your vigilance efforts.

Astute monitoring: When you detect challenges, it is not enough to respond and leave things at that. It pays to keep monitoring to see if there are further negative feedback which you can quickly attend to. Tip: Do not ignore to pay special attention to niche review sites like Yelp and Trip Advisor where negative feedback can be really damaging.

Acting quickly: Regardless of whether online reviews recommend your brand or not, it pays to take quick action responding to them. This where your diligence and tactfulness can help you win back skeptics thereby enhancing your business reputation.

Being proactive: From experience, it is possible to anticipate customer reaction. The real reason for FAQ as part of your website displays. By anticipating customer reaction correctly, you can take proactive measures to shore up your reputation and avoid real damage. Appropriately deployed Analytics can help your online reputation if you know how to use them. If not, consulting experts is not a bad idea.

Routine evaluation/corrections: Taking a look back and going over what you have been doing online about your business is one way to get hints and clues about what works and what doesn’t to enable you make amendments and or corrections as you go along. Proper analysis of customer-feedback and online campaign results help a great deal here. A major benefit of constant review is to learn and that is what grows your experience. Nothing beats experience when it comes to doing business online. Just ask any professional marketer and you’ll get to appreciate my drift here.
 

Best Ways to Sponsor Affiliates

Way too many people focus on QUANTITY. They sponsor dozens, even hundreds of affiliates--which is great--but it is ultimately QUALITY that is the real key. Once you've found or developed 3-5 topnotch affiliates, you're going to see a lot of great things happen with your commission check.

How do you develop quality affiliates? It's real simple: WORK WITH THE WORKERS!

When you see people who are working SFI in your group, work with them! Tip: You can easily locate these people by checking your "My Movers" list on your SFI homepage daily. Support them closely, and train them to do the things you do so that you are creating duplication and maximum leverage.

Work with the Workers. It's of course more natural for us to let the workers in our group just do their own thing. After all, they got active without you even telling them to, they're already sponsoring new affiliates, referring TC members, etc. They don't need your help or support--or so you think.

Meanwhile, you're spending all your time trying to get the people who obviously don't "get it" to do something. As the old saying goes, you can lead a horse to water but you can't make it drink--yet you continue to try.

You need to know that this is exactly the opposite of what you should be doing to build a successful business. I'm not saying you shouldn't follow up with those who don't immediately get active with SFI. You should. But don't spend ALL or even the majority of your time with this. And DEFINITELY DO NOT IGNORE your workers!

Indeed, the way you create those 3-5 "top-gun" affiliates that you need is by treating them LIKE YOUR FUTURE DEPENDS ON THEM!

If you're not in touch with your best, hardest-working affiliates at least every week (email, phone calls, chatroom, or whatever), I'm sorry, but you're trying to win a race with a car that only has one wheel!

How many affiliates will you have to go through to find your top guns? That's of course difficult to say. What I can tell you though is that they're out there (or are ALREADY in your group), and you'll develop them so long as you deny your natural instincts and apply the proper focus (work with the workers!).

Just like in a deck of playing cards, you KNOW there are four aces. If you start working your way through the deck, the first ace may not come up for a while, but eventually it will so long as you keep going through the deck. And if you don't quit, you'll eventually locate FOUR aces. It's the very same principle with SFI; the aces are there.

Keep sponsoring affiliates, work with your workers, and success will happen.

Tip: Don't waste time on skeptics or pessimists. They will NOT succeed in SFI or any other similar endeavor. They do not possess the qualities of a winner (this includes "rocking-chair advisors" who talk and talk, seem to know all the answers, but never act).

"Eagles don't flock--you have to find them one at a time."

--H. Ross Perot