Effects of News and Viral Sites on Affiliate Marketing

Compared to evergreen content, newsy content characteristically always have a very short life span. If you are unable to quickly take advantage of the moment, you hardly stand a chance while doing affiliate marketing on a viral website. Some kind if dilemma if you ask me! Characteristically, news sites tend to get more views on their home page. For that reason, it is best to highlight your best promotions on the home page. News content is not entirely useless for affiliate marketing. They are most effective in promoting deals which are time bound and hot, exact same way the news itself could be hot. You can always try to make the deal hot news and it gets attention and clicks that way.

Let’s say for example a dealer is offering a 20% discount on a certain product, instead of just plastering the promotional banners all over your website, you could write a news article alerting your audience of this once in a while offer to buy a good quality product at a very reduced price. You get your commission as a marketer if in your news promo, you add an affiliate link to the product from the dealer to enable them easily secure the offer. Many marketers rely on same strategy for pre-order and product launch announcements as well as highlighting best deals during popular sales seasons like Black Fridays.

Tips for Successful Affiliate Marketing Program

 If you are involved in affiliate marketing, no doubt you want to do business and make money. If that is the case, here now are some tips to help you in that quest by increasing the conversion rate of your affiliate marketing campaigns:

You Must Be Authentic

Rely always on ways to present the facts as they are but in a compelling way while recommending only good quality products and services. Do not over sell any product; hype it or lie about in order to get people to buy. You must endeavor to be authentic at all times because that is the best way to build a good reputation.



Focus more on Targeted Traffic

In affiliate marketing, traffic is important, but targeted traffic is king. Targeted traffic ensures your content is seen more by people who have a buying intention. That is all you need if you want to be really successful as an affiliate marketer. The more targeted traffic you get, the better your results.

Habitually Track your Performance
 
Results, results and results, that’s what most marketers really care about.  Knowing what people are looking for puts you in a great stead to give it to them. Sometimes, visitors may be looking for products on your website that you currently do not cover. Knowing about these content gaps opens new earning opportunities for you. By deploying online tools like Google Analytics and Google Search Console to track content gaps, you can get the intelligence information you require to target your content better to satisfy your visitors. The real reason you must endeavor to habitually track your results.

Be Contextual

One of the best ways to succeed at affiliate marketing is to ensure that the promotions you are sharing are relevant to the content and your audience. The trick is to ensure that affiliate ads you are promoting match the content you are selling. For great effects, your content should always be relevant to the product you are promoting.

Use Deep links

The business of affiliate marketing if online is all about promoting and propagating links online. Most affiliate marketing programs usually offer links and banners to make it easy for you to start promoting their products and services. The problem with these promotional materials is they are usually pointing to the home page or a category page, which is most cases is too generic. For best results, it is recommended that you use deep link tools to point to the exact product or service you want to promote. Why, because the deep link tool will enable you convert any product link from the merchant website to an affiliate link thereby enhancing click rates.