Simple Digital Marketing Strategies

The term Digital marketing now appears to be a wide phrase which tends to sum up all promotion channels and techniques that online marketers utilize to market services or products on the web and on electronic devices such as mobile phones, television and electronic billboards. Presently, if you are about to launch a product or business, then digital marketing is an indispensable tool especially if your target market encompasses the millennial. To do so successfully, you need a comprehensive digital marketing policy with a grasp of social media, blogs, SEO (search engine optimization), email lists and much more. Here’s some of what experts recommend.

Website Marketing

Try to design and market your website real good. Let it be the focal point of your marketing campaigns. A good website must be user friendly and fast to load. It must represent your brand, services and products effectively otherwise it is useless.

Email Marketing

First you must build your email list. After getting a go ahead to contact your customers via email, you can proceed to send emails such as: newsletters, sales, product releases and useful guides. Email marketing serves efficiently as a direct communication with your customers because most people prefer messages delivered by email which they can read at their own time and space.

Social Media Marketing

Social media is where nearly every online marketer is at the moment. It is very popular and simple to use. Highly effective too! Social media platforms like Instagram, Facebook, LinkedIn and Twitter are the most popular platforms. They enable you to promote your services/products very easily. They provide a two-way communication and inquiry channel making it easy to connect with your clients/customers and establish relationships fairly smoothly.

Important Tips:

Before creating a marketing strategy, endeavor to carry out a feasibility study. You will never regret doing so. Try to study your main competitors from their websites: their sales process and marketing strategies. Understand their past and current strategies so that you know how to maneuver and direct your market niche effectively.

Develop your image and brand name with utmost care. This is very important if you want to survive in a highly competitive field which online marketing happens to belong.

Study your market very well and use the information to select your customers with a view to centering your digital marketing efforts on your perfect demographic.

Imitate any strategies you believe have made your competitors succeed.

Improve on these strategies with the help of the info you have on your demographic.


 

Top 5 SEO Mistakes Bloggers Must Avoid

Daily and in the past several years, the digital marketing landscape has had tremendous and very significant changes. The reasons for these changes emanate from the fact that bloggers are becoming more knowledgeable and serious about blogging business, and the search engines are becoming smarter by the day. Nobody wants to lose out amidst all these changes. Bloggers have discovered that blog posts which specifically use a variety of on-page SEO tactics can give relatively more opportunities to rank in search engines and get customers to visit any site. Whether you’re new to the blogosphere or you have been blogging for some time, it pays to be aware of some of the most common SEO mistakes relative to blogging. Significantly, some SEO mistakes may seem basic because they occur often. Even at that, they manage to hinder many blogs from achieving optimal search engine rankings. Optimizing blogs for SEO may be a very tedious business, but it is necessary if you’re looking to reach your audience and compete against others in the blogosphere which a highly competitive atmosphere out there on the Internet. Here is a list of the top 5 SEO avoidable mistakes which many bloggers routinely make.

01. Not Inserting Internal and External Links in Your Blog Posts
 
Inserting links on blog posts help to prove to search engines that your content is valid and relevant. Internal links should link to a core or pillar page on your website, as well as direct readers to a related blog. If your blog includes a topic that has been mentioned in another blog post or web page, you should link back to that page. Internal linking helps to keep visitors on your site and helps surface your other authoritative pages to search engines.

02. Failing to Optimize Title Tags

A real grave error if optimizing title tags is overlooked. This is because title tags are one of the most important aspects of search engine rankings. Readers and search engines use title tags to determine the relevancy of any blog content. The real reason you should always keep your title tags targeted towards a keyword whose popularity you must have chosen using any relevant keyword tool before optimizing for it.

03. Keyword Stuffing

This is at times known as blackhat technique in SEO which many search engines now frown at. It should be avoided at all cost. Expert bloggers now know that keyword stuffing, that is, including keywords as much as possible in your content, is readily one of the most common SEO mistakes many bloggers make. It can be avoided by sticking to one or two long-tail keywords to center your blog post around. Long-tail keywords keep your post focused on the specific goals of your audience. They invite and encourage visitors to read your whole post and seek more information from you thereby helping to recognize your expertise.

04. Poor Page Copy

Blogging is a highly competitive business and the attention of online surfers is always very limited unless there is something unique that helps to arrest their attention for a while. Therefore, when writing a blog, you must keep in mind that you are writing to help people solve their problems. Your blog is not meant to impress search engines but to impress real people. For this reason, you must endeavor to keep your content light, informative, educational and entertaining. A good content is one that can be easily understood and is visually appealing, utilizing the simplest language while discarding unnecessary jargon.

05. Not Writing Enough Content
 
Out of pure laziness, many bloggers tend to write too little content. Search engines have no respect for content that is too scanty. Besides, writing short posts can hurt your reader loyalty. When search engines identify your blog as “low quality” simply because it doesn’t have enough content, it is extremely difficult for them to rank. Expert bloggers now recommend an ideal blog post of 300-750 words. Don’t get caught in the web of not writing enough content for your blog. If you do, it can rub off negatively on your blog ranking.