Featured post

5 Ways eCommerce Merchants Can Increase Authorization Success Rates

To make more sales, it is imperative for eCommerce merchants to improve authorization success rates and reduce transaction declines. The eas...

Thursday, January 02, 2020

4 Surefire Ways to Make Quick Money Online

A wad of $100 dollars bills.
Most significantly the internet has created many and various ways to make quick money online. Many people now make second paychecks from it while some others earn full-time incomes online.  The internet now appears to be a very ideal place to make money online. It is suitable for anyone who has access to the internet, be they young, old, students, employed or even non-employed individuals. Some persons are as at today earning their entire paychecks from working online. If you too are keen on making quick money online, you have practical and legitimate options available for people of all walks, ages and nationalities. You can even decide to make your online money-making venture a part-time or full-time endeavor. It’s all up to you.


 

These here four options to make quick money online are practical and fairly easy to use.

#1: Start a Blog

If you know something that others will like to read, you can be a blogger. You can write about practically any subject under the sun or on any specific subject that relates to a profitable niche in your chosen market. By the time your blog gets good readership/followership, you can then monetize it by way of Google Adsense to make money from it. Good blogs can be on any hobby, passion or thoughts that incorporate well-presented content. Such blogs can be coupled with paid adverts and affiliate marketing strategies that create steady streams of income for the blogger.

#2: Affiliate Marketing

A good platform for affiliate marketing incorporates three partners, the product merchant, the publisher and the customers. Publishers help product merchants to sell their products to buyers/customers and they earn commissions from their marketing efforts. As blogger, you fit into the publisher leg of the partnership and you get paid commissions depending on what your blogging activities help to market and sell. All you need is to embed affiliate tracking links in your blog. These links are made available by online merchants who also give the necessary marketing support needed to promote their products. The affiliate method of promotion enhances the partnership by helping to build a customer network to follow up and generate more sales. The more the sales generated from such efforts, the more commissions the affiliate earns.

#3: Freelancing Skills

Nearly everyone has some specialized skills which can be marketed online. That is how online freelancing is gradually becoming a mainstream way to make money online.  On the internet, there are many and diverse skills anyone can efficiently market on the various platforms available therein. These days, because of its cost-effectiveness, many companies like to engage temporary or long-term assignments by way of outsourcing their content-driven marketing strategies. This arrangement is fairly easy to set up and does not need formal personnel requirements attendant to full employee engagements.  That is what makes freelancing one of the fastest ways to make money online in this age and time. With some computer skills and access to the internet, boom, you are on to make some money.

#4: E-commerce Websites

These are websites that habitually look for publishers to help market their products and they pay out commissions to such publishers. A typical e-commerce website is an online store where physical products are displayed for sale. It features a hassle-free way to make money online by way of affiliate relationship. Most affiliates like to take advantage of drop shipping common in most e-commerce ventures. What that entails is that orders are taken from buyers through an e-commerce website and a third-party source is made responsible for manufacturing and shipping the goods so ordered. As soon as a sale is made, appropriate commissions are paid out as per pre-agreed percentages of the sales taken in. One quick way influencers, publishers and bloggers get to earn good money online. 


Thursday, December 19, 2019

How to Productively Integrate Influencer Strategy in Marketing Plans

Online marketing work station with working tools, two pens, a notepad, pink flowers, a computer and a glass of beverage.
Influencers are increasingly becoming indispensable partners in most affiliate marketing business programs. These days, Influencers and the content they create help to support many initiatives across the various teams managing a brand. That is why you now find Influencer inputs into product development, PR, events, social media and even in affiliate marketing efforts/plans. That requires some creativity though if you want good results from such efforts in the medium to long term. That is the reason why integrating Influencer strategy in marketing plans now appears to be a very smart business strategy. 


 

As a marketer, the way you perceive and actually use Influencers in your marketing business is what determines how far their influence can benefit your marketing efforts. If you want your business to benefit maximally from influencer efforts, it helps a great deal to see and also use Influencers as:

Events Promoters


Planning events could be hectic and time consuming more so when the invite list must be thoroughly scrutinized to be sure it includes the right local influencers. These Influencers must be involved and notified in advance what the events entail and what roles they are expected to play. This is made possible by briefing these Influencers far in advance with the schedule, key messages, short lists and hashtags. By inviting local Influencers to your events, it is one fantastic way to spread awareness and excitement via the blog and social posts of such Influencers. These posts somehow allow Influencers to share their unique point of view and drive traffic to your social media channels. Inevitably, these actions help to create demand and interest in the event even before it occurs. Local Influencers also help to push e-commerce and retail sales by simply sharing affiliate links to products, site-to-store offers, etc.

Highly Creative Partners
 

Content marketing relies heavily on resource-heavy content creation. That demands a great deal of creativity to make happen. In creative output, partnership tends to get better results than solo efforts. Some persons may be highly creative at photos/visuals while others may be very good with written content. A combination of both can help get better results than from just the effects of one of them. With creative partners, you can easily obtain the rights to use Influencer images and content across many social media channels, websites, prints and emails. Adequate care must however be taken to ensure you discuss usage rights upfront with Influencers, how you’ll credit them, and the timeline and plan for promotion across various channels. That is one great way to come clean and be faithful to your partnership with Influencers.

Co-Content Creators


Online Marketers have since discovered that launching a co-branded product line with an Influencer is a very smart business strategy. This is because Influencers are advantageously positioned on the front lines with their audience. In that position, they can easily identify gaps in the market to create products that resonate with the audience. That is collaboration. It is Influencers who somehow help to provide a real promotional boost across their own channels, engaging their audience and driving new customers to the business. As an added boost, most Influencers like to support the endeavors of other Influencers and are always willing to help spread the good news because it is mutually beneficial to all parties. Some Influencers are both marketers as well as customers. For that reason, they willingly play a big part in the development of the launch plan, messaging, and promotional strategy of brands. 

 

Data-Driven Marketers

Most affiliates rely hugely on accurate data derived from metrics to measure their earnings and business growth. They thrive on earning commissions. This incentive encourages Influencers to share more often about brands, even when there’s no campaign going on. That enables them to make accurate data-driven decisions about what they share, how they share it and what results are coming in from where. Thus, most marketers have the ability to go deeper with their own metrics and reports on clicks, sales, new customers, understand the customer journey, and even measure cross-device types like Smart phones, laptops, tablets, and desktops with reliable affiliate tracking. More and deeper metrics far beyond social engagement give marketers the opportunity to prioritize Influencer partnerships for better revenues and ROI. With this, it is really very smart for marketers to take advantage of data derived from tracking as a veritable way to gain more business insights.
 
Virtually Everyone Who Knows Someone Else
 

Marketers must now take cognizance of the fact that for as long as someone knows someone, anyone can be an Influencer. With this notion, many brands now use their social media channels to repost user-generated content created by real customers who can become reps, have their own product page, and earn a commission. That enables even the brand’s own employees who naturally champion the business culture and morale both internally and externally to also play the role of Influencers and earn commissions too. Come to think of it, who wouldn’t want to join a viable marketing train and earn better incomes? All you need do is to be an Influencer in your own right irrespective of whether you are employed by the brand or not.