5 Effective Tips for Boosting eCommerce Sales

If your eCommerce business is currently not making good sales, chances are high that you are doing many vital things wrong. As online shopping is increasing in popularity, so should online sales. If your business is missing out on this train, come closer, pay attention here! Irrespective of whether you’re running a side hustle from your garage or managing a full-blown e-commerce empire, getting your online sales strategy right can make or break your business. This is one vital fact many eCommerce business owners presently worry about. Significantly, too many great products fail not because of the quality of the products but because their owners don’t seem to understand what today’s online shoppers really want. These here are five effective strategies that are really essential to boost eCommerce sales.

1. Make Your Website User-Friendly

The design and deployment of your eCommerce website are very important to its usefulness for online sales. Your website is your digital storefront where online shoppers first make contact with your business. You must ensure it is well optimized to make it user-friendly. This means it must load fast and easy to navigate. Its aesthetic appeal must be such as to easily arrest the attention of online shoppers who are notoriously always in a hurry. If your website is confusing, cumbersome and slow, its bounce rate will be embarrassingly high. Real attention must always be paid to this as well as its checkout and payment process. On your eCommerce website, here is the trick that really works. The easier you make it for people to give you money, the more money people will give you. Never forget that.

2. Effective Customer Service 

In eCommerce business, poor customer service is a business killer any day. Just one unsatisfied and frustrated customer can leave reviews capable of scaring away hundreds of potential buyers. You can take deliberate steps to safeguard against this. Since you know that most customers always want quick responses to their inquiries, easy returns without guilt trips, and real humans, not just chatbots, prioritizing customer satisfaction can help boost sales significantly. If your customer service people are well trained and responsive, they can easily turn angry customers into raving fans just by handling complaints well. That’s powerful stuff for boosting sales.

3. Optimize Your Website for Mobile Devices

Presently, over 70% of shoppers are doing so via mobile devices particularly smart phones. So, if your website is not optimized to work perfectly on phones, chances are, you’re quite literally throwing money away on lost sales. Optimizing your website to work perfectly on phones can literally double your conversion rate within a short while. Once in a while, always test the accessibility of your website on your own phone. If by doing so you encounter serious challenges, it is a pointer to what your customers go through. Arrange to fix the problem as quickly as possible then watch out for your conversion rates percentages.

4. Get Your Business on Social Media 

Many popular social media platforms are equipped with in-house marketing tools you can always take advantage of. Hugely popular social media platforms like Instagram and Facebook are now legitimate sales channels, and smart eCommerce businesses are cashing in big time. The trick to marketing on social media is to always create content consistently that doesn’t appear like advertising. The aim is to get meaningful engagement on your content and draw more users to it. The key is quality content appearing consistently and really authentic. This is what attracts users to your content and to engage with it.

5. Use Analytics Data to Drive Sales

You cannot be right all the time if you rely on your gut feelings to market online. Your best bet then is to rely on analytics data. Google Analytics is free and tells you everything you need to know about your website visitors. Which pages do they love? Where do they bail out? What products do they actually buy versus what you think they should buy? If you market on social media, the in-house analytics tools on each platform are also very helpful. It is advisable to start with simple metrics. You can easily track your most popular pages and products. Discover exactly where people drop off in your sales funnel. You can test different headlines, images, and prices, and pay attention to seasonal trends. Above all, don’t just collect data—you must actually rely on and use the data to make important business decisions.

Final Words

Boosting eCommerce sales isn’t exactly very difficult if you know what you are doing. Once you have in place a website that works, user-friendly, mobile optimized, and functions well, you are good to go. Having the business on social media that engages real people is also important. Next is to habitually make data-driven decisions and have in place an effective customer service that makes people want to come back to your business. This is what significantly drives conversions and sales over a prolonged period of time.