How to Use Email Programs to Nurture Leads

Every serious online marketer always wants leads, credible leads to help grow their business. Many rely on intensive email marketing to get it done. Email marketing may look old school to some marketers but it is still hugely successful when it comes to lead generation. Many successful marketers agree with this and they identify email newsletters as about the best way to nurture leads if used correctly.

If you have not been successful so far to use email program to drive leads, you can try these tips for a change then compare the results.

Write Brief and Direct Subject Lines

If you know how to write great subject lines, you can do this on your own but if not, you can get free assistance from online headline generators. A Google search for “headline generators” can give you many sites to choose from depending on what your immediate needs are. For recommendations, if you start with a keyword term or phrase search on Sumo.com or SEOPressor.com, you can get dozens of great subject line ideas from which to choose. For best results, be sure to limit your email subject lines to not more than 70 characters and less than 10 words. 

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Keep Your Messages Simple and Straightforward

The attention span of most online users is notoriously very short. For this reason, the faster and quicker you can deliver your message, the better the results it gets. You must therefore keep your messages, simple, catchy, straightforward and to the point if you want them to be effective. In email marketing, time is of the essence. An email is great when the subject line easily grabs readers’ attention, lure them with a CTA graphic and sell them on the why they should take action. Great emails help to build relationships, nurture these relationships and help generate credible leads.

Use Autoresponders and AI Tools

For most marketers, it is virtually impossible to be online 24/7 to handle inquiries. Here comes the need for autoresponders and even some Artificial Intelligence, AI tools to feel in intelligently for you when you are offline. You can target these tools based on specific and common requests and not just for responses to email requests. That way, they are hugely effective to help generate and nurture leads.

Use Attractive Email Designs

As they say in marketing, “boldness and beauty always catch the eye.” Great emails benefit from this phrase. For an email to be great, the subject line must be catchy enough, the main message short, direct and to the point of your main objective. You can make the most important point stand out clearly with a clever use of graphics, complementary colors, colored links, arrows, CTA, or even a simple banner. These fine touches greatly help the attractiveness of an email that stands a very good chance of helping to get and nurture leads. Always remember to test how your recipients will see your email by previewing it on your mobile device and or desktop. If you are a good marketer, on preview, if you like what you see, chances are high that your recipients will like it too.

Schedule and Automate Your Emails

Scheduling and automating your emails is one great way to reach out to your recipients around the clock anywhere in the world even in different time zones. Scheduling and automation allow you to effectively use behavior-triggered, email drip campaigns in marketing. They give you the great opportunity to engage directly with leads about their main concerns. Lead generation and nurturing tend to flow effectively from there. Email automation works effectively well for promo announcements, new product launching, webinar announcement and sundry periodic announcements drip campaigns that marketers use to lure and nurture leads.

How to Market your Professional Services Online

If you are in any of the popular professions like law, accounting, medicine, entertainment, real estate, plumbing, haulage etc and you want to market your services online, always be clear who you really want to market to. What most people simply want to know about you is, who you are, what you know and how much what you know can be of help to them. It is as simple as that. As a professional, to market your services successfully online, you must explore every way to get your info in front of the right people at the right time and even in the right forum. That strategy tends to get the best results. With the right marketing strategy, professionals can attract and convert prospects with ease. It is also possible to re-engage existing clients and turn them into regular sources of referrals. First, you must take the right steps that can help you to stand out and be easily recognized in the vast digital world of the internet. These tips can be of help if you diligently try them out.

Personalize and Command your Presence Online

Make sure your biography is fully established on your website. That allows you and your website to make online presence together as a good step to personalizing them for the benefit of your target audience. That way, the traffic your website attracts, directly benefits your professionalized profile. With time, many searchers may indeed be hitting your website mostly because of the info laid out on your biography. You can use free online tools to help personalize your online presence and to command more respect and demand for your professional services. If used correctly, you can indeed witness some appreciable increase in prospects reaching out to you through the “contact us” form on your website. The email address, social media handles and even the telephone numbers you have on site can be very good personalization tools that enable your audience to make easy contact with you and your business. 

Embrace Technology

These days, embracing technology to enhance your professional services is a given. Anyone who genuinely wants to do good professional business online must embrace the right and suitable technology to enhance the business. Smart professionals are increasingly turning to smart tools that easily combine their personal touch with cutting-edge technology to do business online. You now have specially adapted software that computers can use to ease things up a bit for any professional service. Everyone wants to save time and get a good job done professionally and the right technology usually helps a great deal in that quest. Zoom meetings, virtual seminars/learning, online graphic tools are a few of the technologies professionals now depend on to get things done faster, safer and better.

Optimize your Website for Searches

Your website is your online business window in the virtual world. If you already have one, it is just not enough to design and host your website well. It must be optimized to make it visible to search engines. Doing so allows it to benefit from organic traffic which search engines are well positioned to send its way. If your website is not optimized, it benefits only from generic traffic. A generic traffic website tends to speak only to an undefined target audience, the reason it generates only mediocre results in terms of inbound prospect traffic. Optimization positions the site for prospect searchers to reach it from their own search results on their own time and place. With the availability of personalization tools on the site, prospects can easily get in touch with you by way of any of the contact info you’ve provided therein.

Be Consistent

Information consistency helps to build trust and authority. Make sure that any info you provide online is accurate and not contradictory to what you’ve already supplied someplace else. Inconsistency is unprofessional and may indeed hurt your business if you are not careful. Professionally, irrespective of whatsoever marketing tactics you may choose to use online, the important thing is to be sure you are consistent. Consistency helps to build credibility for your business. That in turn helps to increase trust and confidence with your prospects, a development that is very good for business.

Match-Make Other Professionals

This two-way traffic service serves most professionals very well. In medicine, they call it referrals. Medical practitioners always send some of their patients to other specialists for medical intervention depending on their specialized fields. Such Doctors too also benefit from such referrals in their own areas of specialization. Naturally, no matter how good you are in your profession, it is not possible to be everything to everyone. You cannot be an expert in all fields. The real reason it is good to match one professional somewhere with a business prospect where your own expertise is limited. You also benefit from other professionals who benefit from you in similar matchmaking. This is good for business no doubt.

Avoid Generalized Messaging

As a professional, you must have realized that you can’t be everything to everyone. Yes, you do have your own limits as a human being no matter how intelligent and professionally qualified you are. As a professional, you must know your audience well enough to be able to market to them directly at all times. To avoid confusing your audience, desist from sending generalized messages to your specialized audience. Addressing your audience with strange professional jargons is also not helpful at all. As much as possible, your content marketing campaigns must be specific and directed to your target audience even if by way of multi-channels approach on social media, emails, blogs, podcasts or even videos. This is because of the relative ease of leveraging specialized marketing messages across multiple platforms.
 
Be Credible

Factual consistency helps to build credibility for your business. If you are a professional, credibility is one of the most important characteristics on which to build your business. You get a lot of business mileage if you are able to get your marketing messages and thoughts out to your audience solely on the strength of the business credibility you’ve strenuously built up online over time. Your business credibility can earn you a quotation as an expert in the news or having your business featured in large/reputable name media publications. These publications do act as your third-party endorsements. More of such endorsements easily give credibility to your business by way of helping to build trust for it and allaying the fears of clients at having to do business with you.

Be an Expert Author

If you are a professional, your authority is asserted better if you manage to get your name on a good book as an author. A good book helps to highlight your expertise and to educate your clients on your areas of specialty. Writing a good book may be time and other resources consuming but it is something that can truly set you apart from your competition. That no doubt is a very good testimony to your expert professional standing. You can autograph books and give them away as gifts at seminars and other professional gatherings. You can also use eBooks online for similar purposes.

Periodically Appreciate your Clients

Most humans naturally crave recognition and appreciation. To enhance your professional standing and to appreciate your clients better, you can occasionally send them token gifts and even ebooks online highlighting current breakthroughs in your profession. These token gestures can go a long way to get your clients to remember to do business with you when they need to. Gifts are very good as public relations tokens as well.

Write a Professional Newsletter

Unlike writing a book, writing a newsletter can be less strenuous for a professional. You can use newsletters to regularly update your clients on the latest developments in your profession and how these developments affect their businesses. A good newsletter also helps to keep your business name in the minds of your clients even if you send it via email or given out physically.

Embrace Smart Work as Against Hard Work

This is where smart technology is very important. Your professional job is better enhanced with the right technology. That is working smarter. Zoom meetings, virtual seminars, emails, blogs and social media marketing all enable a smarter working environment and better results delivery for your professional business. You can leverage these smart working technologies to relate easily with a bigger audience and to enhance your business effectiveness as a professional. With the effective use of emails, newsletters and social media marketing, you can maintain contact with your clients easily. That is working smarter as against working harder.

Use the Right Metrics to Measure your Efforts

Smart professionals working online always drive their marketing plans based on concrete goals and driven by accurate metrics which you can with the use of Google Analytics, a free online tool. It helps your planning efforts to be able to measure accurately your website traffic, click rates, leads and sales rates. To grow your professional business online, these metrics are very important. They help you to plan how to better attract and convert new prospects to clients. They help to save you the efforts of dissipating your valuable time and resources in the wrong directions.